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Maxim engagement report

@MaximMag - 485K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 485K followers
Per impression
0.302%
7.9K views on a typical post
Reach
1.64%
of its followers see a post
Typical post
24
interactions (median)
Saved
0.025%
2 bookmarks on a typical post
Posting rate
1.83/day
active 73% of days
Peak time
21:00 UTC
Wednesday

A typical post picks up 24 interactions against 485K followers, an engagement rate of 0.005%. Measured over 21 original posts, its engagement rate beats 22% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.9K times each, and 0.302% of those impressions turn into an interaction. That is about 1.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 90% are part of a thread. The account's strongest tracked post pulled 5.1K interactions, about 212x its own typical post. Recurring topics include #maxim, #maximrides, #maximtravel.

Measured over 21 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #maxim, #maximrides, #maximtravel.

Compared with accounts its own size

Maxim's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Maxim sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 17, 2026212x their median

    Our new Protein Steakburger is launching September 1! Real ingredients. Real food. The Protein Steakburger consists of two 100% grass-fed, grass-finished Steakburgers. It's the perfect meal after a hard workout 💪 https://t.co/E5ZScNBVCX

    4.5K30723943253K viewsView on X
  • Aug 18, 202615x their median

    The Kylie effect, now in Pink Marshmallow. The mogul fronts Alo Yoga’s new Pink Marshmallow campaign in a series of striking new shots. #Maxim #MaximStyle #KylieJenner #Alo https://t.co/ls6wkpTKJa

    329195214K viewsView on X
  • Aug 20, 20267.4x their median

    Megan Fox isn’t interested in playing by anyone else’s rules. The Hollywood bombshell fired back at critics questioning her latest head-turning Instagram photos. #Maxim #MaximCulture #MeganFox https://t.co/aI1t35sQSq

    16675018K viewsView on X
  • Jul 27, 20267.0x their median

    Breaking: Cracker Barrel said Chief Executive Julie Masino is stepping down. The company had been targeted by activist efforts. https://t.co/l92Lcym0kS

    93184511154K viewsView on X
  • Jul 28, 20266.3x their median

    The new face of Adidas Originals Sport? Tate McRae. The chart-topping artist brings her signature energy to the brand's latest campaign, where sport meets streetwear. #TateMcrae #Adidas #Maxim https://t.co/1u6jOHfcK9

    135115015K viewsView on X
  • Aug 10, 20265.5x their median

    Bre Tiesi is Maxim’s latest cover star. The "Selling Sunset" stunner talks motherhood, must-have home decor for men, and what fans can expect from the upcoming season of Netflix's hit reality show. https://t.co/HptTHEBpNS

    103621115K viewsView on X
  • Aug 12, 20265.1x their median

    SoCal's most recent heat wave might just be due to Bella Hadid's latest spot as the face of Alo's sizzling new campaign. #BellaHadid #Alo #Maxim https://t.co/zzNZOJxAuw

    11841010K viewsView on X
  • Aug 17, 20264.4x their median

    Bre Tiesi is turning up the heat as Maxim's Summer 2026 Cover Star. From business and motherhood to life in the spotlight, Bre opens up in an exclusive interview you won't want to miss. #Maxim #MaximModels #BreTiesi https://t.co/5oZ0JBU24o

    10132014K viewsView on X
  • Jul 31, 20264.2x their median

    If your favorite AI-powered image generator was prompted to expand on Happy Gilmore's "Happy Place," it would probably spit out something about half as good as Honey Birdette's new "Hole in One" campaign. #Maxim #HoneyBirdette https://t.co/XpfX3Fv3So

    9352012K viewsView on X
  • Jul 30, 20263.8x their median

    A toast to Tanya Kizko on her birthday. We're celebrating by revisiting her unforgettable 2022 Maxim cover shoot. #Maxim #MaximModels #TanyaKizko https://t.co/pCqXHC6Kds

    8623010K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#maxim#maximrides#maximtravel#alo#maximmodels

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 24 interactions against 485K followers, an engagement rate of 0.005%. Measured over 21 original posts, its engagement rate beats 22% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.9K times each, and 0.302% of those impressions turn into an interaction. That is about 1.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 90% are part of a thread. The account's strongest tracked post pulled 5.1K interactions, about 212x its own typical post. Recurring topics include #maxim, #maximrides, #maximtravel.

What is Maxim's engagement rate on X?
Maxim (@MaximMag) has an engagement rate of 0.005%, based on the median interactions across 21 original posts from the last 30 days against 485,274 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Maxim sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MaximMag have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MaximMag post?
Most posts go out around 21:00 UTC, and Wednesday is its busiest day, at roughly 1.83 posts per day across the measured window.

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