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ファミクラストア engagement report

@MerchCompany_jp - 1.3M followers on X

Measured over 35 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.337%
of 1.3M followers
Per impression
1.27%
334K views on a typical post
Reach
26.6%
of its followers see a post
Typical post
4.2K
interactions (median)
Saved
0.057%
190 bookmarks on a typical post
Posting rate
2.53/day
active 83% of days
Peak time
03:00 UTC
Monday

A typical post picks up 4.2K interactions against 1.3M followers, an engagement rate of 0.337%. Measured over 35 original posts, its engagement rate beats 89% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 334K times each, and 1.27% of those impressions turn into an interaction. That is about 26.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 31% carry an image or video, 23% are part of a thread and 91% link out. The account's strongest tracked post pulled 39K interactions, about 9.2x its own typical post. Recurring topics include #super_eight, #令和八年八月八日_超八, #garou.

Measured over 35 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #super_eight, #令和八年八月八日_超八, #garou.

Compared with accounts its own size

ファミクラストア's engagement rate beats 89% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.337%, ファミクラストア sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 5, 20269.2x their median

    令和8年熊本地震により犠牲となられた方々に謹んで哀悼の意を表しますとともに、被災された皆さまに心よりお見舞い申し上げます。 ファミクラストアでは、被災された方々への支援および被災地の復旧・復興にお役立ていただくため、各店舗に募金箱を設置いたしました。 皆さまの温かいご支援とご協力をお願い申し上げます。

    34K4.8K341261.2M viewsView on X
  • Aug 17, 20265.4x their median

    【8/19(水)12:00販売開始】 ★「MILESixTONES(スタジアムツアー)」オフィシャルグッズ ファミクラストア(MERCH MARKET)での販売が決定いたしました。 https://t.co/KFv4e8GzMP オンラインストアの注文受付は2回に分かれていますので、下記ご確認ください。 ①8/19(水)12:00~8/25(火)23:00 ※発送対応可能件数および商品の数に限りがございます。 ②11/22(日)19:00~11/28(土)23:00 ※受注期間内であれば、商品の注文が可能です。

    18K3.7K244991.8M viewsView on X
  • Aug 14, 20264.5x their median

    【2026-2027 ファミクラストアアンバサダー】 アンバサダープロデュースグッズ「クリアポーチ」と「シール帳」の販売が決定! 懐かしのアイロンビーズを使って、グッズのデザインに入れるモチーフを作成しました。 Aチームがトークを楽しみながら順調に作業を進める一方で、Bチームはハプニング続出! わちゃわちゃ満載の制作模様をぜひご堪能ください。 こちらのグッズは秋頃販売開始予定です。 続報をお楽しみに! Together with your happiness. ▶https://t.co/2DQ1fIqu9n

    15K3.5K21639736K viewsView on X
  • Jul 17, 20264.3x their median

    【新商品情報】 ★SUPER EIGHT SUPER EIGHTオリジナルグッズ 超888スペシャル 〜いつでも⼼にたこ焼きを〜 ファミクラストア(店舗・オンライン)では、8/8(土)より販売いたします。

    13K4.3K251.1K2.2M viewsView on X
  • Aug 19, 20262.6x their median

    【新商品情報】 ★髙橋海人 ・セロル オリジナルグッズ ・『不思議なセロル展 created by 髙橋海人』制作オフショット ファミクラストア(店舗・オンライン)では、9/11(金)より販売を開始いたします。 https://t.co/46T4ud9tGa

    8.6K2.1K42407625K viewsView on X
  • Aug 20, 20262.6x their median

    【Merch Market】 Instagramが更新されました。 今回は「KEY TO LIT Arena Tour 2026 NEO CLASSICS」 グッズ撮影のメイキング動画も公開中! Merch Market Instagramアカウントよりご覧ください。 https://t.co/aDKrg9H8Is https://t.co/GJkUoh5qAd

    9.5K1.3K142320K viewsView on X
  • Aug 5, 20262.6x their median

    【Merch Market】 Instagramが更新されました。 今回は「なにわ男子 LIVE TOUR 2026 「ND⁵」」 グッズ撮影のメイキング動画も公開中! Merch Market Instagramアカウントよりご覧ください。 https://t.co/aDKrg9H8Is https://t.co/TC235pwXYG

    9.4K1.4K416297K viewsView on X
  • Jul 9, 20262.3x their median

    【ご注文受付中】 ★ジュニア 「ジュニア STAR to FESTIVAL 2026」Blu-ray & DVD https://t.co/9UctzANeT0 ファミクラストア(オンライン)内特設ページにて、8/13(木)23:59までご注文を承っております。 オンラインストア限定の受注生産販売となりますので、ぜひご検討ください。 また、特設ページにてトレーラー動画の特別版を公開しております。 ファミクラストア限定公開となりますので、ぜひご覧ください。

    6.8K2.4K96662.5M viewsView on X
  • Aug 8, 20262.2x their median

    【Hanauta Chill】 Hanauta ChillにSUPER EIGHTが登場! 興奮冷めやらぬ888の夜更けは、 Hanauta Chillで余韻を楽しみながらリラックスタイムをご堪能ください。 ▶https://t.co/npiaQNaXsD #令和八年八月八日_超八 #SUPER_EIGHT #HanautaChill https://t.co/ZqJDK7YHVm

    7.5K1.9K1112450K viewsView on X
  • Aug 26, 20262.2x their median

    【ご注文受付中】 ★Travis Japan ニューアルバム「タイトル未定」《ファンクラブ会員限定盤》 https://t.co/rUj9DobNTU ファミクラストア(オンライン)内特設サイトにてご注文を承っております。 ※ファミクラストア オンライン限定商品です。 ※Travis Japanファンクラブ会員様のみ購入可能です。

    7.1K2.1K14165452K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#super_eight#令和八年八月八日_超八#garou#hanautachill#メンズノンノ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.2K interactions against 1.3M followers, an engagement rate of 0.337%. Measured over 35 original posts, its engagement rate beats 89% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 334K times each, and 1.27% of those impressions turn into an interaction. That is about 26.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 31% carry an image or video, 23% are part of a thread and 91% link out. The account's strongest tracked post pulled 39K interactions, about 9.2x its own typical post. Recurring topics include #super_eight, #令和八年八月八日_超八, #garou.

What is ファミクラストア's engagement rate on X?
ファミクラストア (@MerchCompany_jp) has an engagement rate of 0.337%, based on the median interactions across 35 original posts from the last 30 days against 1,254,328 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.337%, ファミクラストア sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MerchCompany_jp have real engagement?
Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MerchCompany_jp post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 2.53 posts per day across the measured window.

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