Merrill Lynch engagement report
@MerrillLynch - 521K followers on X
Measured over 8 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 12 interactions against 521K followers, an engagement rate of 0.002%. Measured over 8 original posts, its engagement rate beats 14% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.8K times each, and 0.304% of those impressions turn into an interaction. That is about 0.726% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 32 interactions, about 2.7x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
Merrill Lynch's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Merrill Lynch sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Jun 3, 20262.7x their median
Artificial Intelligence (AI) is expanding from screens to the real world. Chris Hyzy and Martyn Briggs discuss “physical AI” — and where potential value may emerge across hardware, chips and future integrated systems. Investing involves risk. https://t.co/um8IBvptQN https://t.co/eLEjDWWn10
- Jul 17, 20262.5x their median
Markets are entering an Era of Transformation. See what the Chief Investment Office is watching, from risks and earnings to automation, infrastructure and global supply chains. Investing involves risk. https://t.co/ShYoD7KhdL https://t.co/8uLjQ4ZhU2
- Jul 29, 20262.2x their median
The Fed held rates steady in July, even as inflation concerns have raised the possibility of hikes later this year. In this Market Brief, Chief Investment Officer Chris Hyzy explains what’s driving the Fed’s wait-and-see approach and offers thoughts on how investors may want to prepare for future Fed decisions. https://t.co/5Imr2S56PD
- May 27, 20261.8x their median
Why has the greatest oil disruption in world history produced such muted market results so far? Ariana Chiu explains the factors behind the impact and what investors may want to watch for in this Market Brief. https://t.co/qPcHu1j0PY https://t.co/O1vEe7Bv5X
- Jul 14, 20261.7x their median
Are U.S. consumers opening their wallets to Artificial Intelligence (AI)? In a new Midyear Outlook conversation, Marci McGregor from the CIO and Liz Everett Krisberg, head of the Bank of America Institute, discuss consumer adoption of paid AI services and how those services are being put to work. Investing involves risk. Watch more: https://t.co/BxOJIOdzQA
- Jun 18, 20261.7x their median
With Father’s Day coming up, we’re celebrating the dads and father figures whose support and perspective leave a lasting impression. https://t.co/IIhGd2hiOQ
- Aug 6, 20261.5x their median
Life lessons from the “Queen of the Beach Reads,” best-selling author Elin Hilderbrand. Elin Hilderbrand is a client of Merrill and was compensated for her participation. Her experience may not reflect that of other clients and does not guarantee future success. Investing involves risks, including the possible loss of principal. https://t.co/NZT21onrq3
- Jun 23, 2026
What could fuel the next phase of market growth? And what risks could stand in the way? Explore key themes from our 2026 Midyear Outlook, including reindustrialization and evolving market leadership. Watch now. Investing involves risk. https://t.co/HsXbsJTmox https://t.co/oVzpOAJoug
- Aug 13, 2026
You might be surprised at the two words best-selling author Elin Hilderbrand uses to describe herself. Elin Hilderbrand is a client of Merrill and was compensated for her participation. Her experience may not reflect that of other clients and does not guarantee future success. Investing involves risks, including the possible loss of principal. https://t.co/NZT21onZfB
- Jul 1, 2026
Technological know-how, geographical advantages and the ability to renew itself -- these are just three of the reasons for the US's ongoing economic prowess, says the CIO. On the country's 250th anniversary, Head of Market Strategy Joe Quinlan raises a glass to "the Great Experiment." https://t.co/CV2k6Q5tsU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 12 interactions against 521K followers, an engagement rate of 0.002%. Measured over 8 original posts, its engagement rate beats 14% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.8K times each, and 0.304% of those impressions turn into an interaction. That is about 0.726% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 32 interactions, about 2.7x its own typical post.
- What is Merrill Lynch's engagement rate on X?
- Merrill Lynch (@MerrillLynch) has an engagement rate of 0.002%, based on the median interactions across 8 original posts from the last 30 days against 521,075 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Merrill Lynch sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MerrillLynch have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MerrillLynch post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.27 posts per day across the measured window.