Meta engagement report
@Meta - 9.9M followers on X
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 738 interactions against 9.9M followers, an engagement rate of 0.007%. Posts are seen about 129K times each, and 0.57% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 60% link out. The account's strongest tracked post pulled 39K interactions, about 53x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.007%, Meta sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 28, 202653x their median
I wrote about why we believe the future is for everyone. More coming about a positive vision for a world with superintelligence soon.
- Aug 10, 202633x their median
I believe everyone should have access to superintelligence, and I wrote a long piece about Meta's philosophy and values for building a positive future for everyone. https://t.co/2ZoNZXZ39T
- Aug 5, 202625x their median
Releasing Muse Code in beta today. It's a terminal coding agent that takes on complete software engineering tasks across large repos: planning changes, writing code, validating the results. Powered by Muse Spark 1.2, a coding-focused model update. https://t.co/xqavk41w6v
- Jul 30, 202519x their median
Today Mark shared Meta’s vision for the future of personal superintelligence for everyone. Read his full letter here: https://t.co/2p68g36KMj https://t.co/Hpzf77jAiG
- Dec 11, 202411x their median
We’re aware that a technical issue is impacting some users’ ability to access our apps. We’re working to get things back to normal as quickly as possible and apologize for any inconvenience.
- Sep 25, 20249.3x their median
Here’s a sneak peek at Meta’s new small form glasses, called Orion. They’re fully standalone and feature eye, hand, and even neural tracking. Can’t wait to try these! https://t.co/gIN2NOllMW
- Jul 23, 20255.4x their median
Imagine controlling your devices with a subtle hand or finger gesture. Our cutting-edge research turns intent and muscle signals into seamless computer control. This breakthrough wrist technology is redefining how we interact with computers—intuitive, precise, and ready for the future.
- Apr 8, 20266.4x their median
Today we’re introducing Muse Spark, our most powerful model yet, giving you a faster and smarter Meta AI. Muse Spark currently powers the Meta AI app and website and will be rolling out to @whatsapp, @Instagram, @facebook, @messenger, and AI glasses in the coming weeks. https://t.co/WHTipuuAmj
- Jun 8, 20263.6x their median
Today @Meta is proud to launch America’s Workforce Academy with our partners. This program will provide paid training, certification and a job for Americans of all backgrounds to be part of building American leadership in the world. Because we believe the Future is for Everyone. https://t.co/3H6ccGL605
- Apr 29, 20253.4x their median
Started as a ring. Now Meta AI is its own thing! Experience the new standalone app designed to be personalized and social. https://t.co/xxI56v5Ytk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 738 interactions against 9.9M followers, an engagement rate of 0.007%. Posts are seen about 129K times each, and 0.57% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 60% carry an image or video and 60% link out. The account's strongest tracked post pulled 39K interactions, about 53x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Meta's engagement rate on X?
- Meta (@Meta) has an engagement rate of 0.007%, based on the median interactions across 5 original posts from the last 30 days against 9,871,882 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Meta sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Meta have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Meta post?
- Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.