Michelle Obama engagement report
@MichelleObama - 21M followers on X
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 91K interactions against 21M followers, an engagement rate of 0.44%. Posts are seen about 1.2M times each, and 7.82% of those impressions turn into an interaction. That is about 5.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 636K interactions, about 7.0x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.44%, Michelle Obama sits above the 75th percentile of the 36,960 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Apr 5, 20267.0x their median
To everyone celebrating Easter, Michelle and I wish you a joyful holiday filled with reminders of the enduring power of faith and hope. https://t.co/Lg3BQ822jz
- May 6, 20263.4x their median
Michelle and I can’t wait for you to visit the Obama Presidential Center! Starting on June 19, the Center will be open to the public, and you’ll be able to check out the Museum along with public spaces like a new branch of the Chicago Public Library with a reading room, a two-acre playground, a fruit and vegetable garden, and more. Tickets available at https://t.co/ahkDMKalIn.
- Feb 17, 20263.3x their median
Michelle and I were deeply saddened to hear about the passing of a true giant, the Reverend Jesse Jackson. We will always be grateful for Jesse's lifetime of service, and the friendship our families share. We stood on his shoulders. We send our deepest condolences to the Jackson family and everyone in Chicago and beyond who knew and loved him.
- Mar 7, 20262.9x their median
Today, Michelle and I are proud to announce that we will be hosting the dedication ceremony for the Obama Presidential Center on June 18th in Chicago, and welcoming the public on June 19th. We can’t wait for you to visit. Go to https://t.co/swMRHuB5Y4 to learn more. https://t.co/8mcbWjs6cz
- Aug 4, 20262.0x their median
Happy birthday, @BarackObama! 65 never looked better. Every day, you make me a better person, and I’m thankful for all the ways you show up for our family and our country. Love you. ❤️ https://t.co/DpqVKJiqyz
- Feb 15, 2026
My favorite teammates on and off the court. 🏀 https://t.co/uFdt002Qvf
- Feb 15, 2026
My forever Valentine. Love you, always, Barack! ♥️ https://t.co/Os7KJ2f2br
- Feb 7, 2026
Good luck to all the extraordinary athletes representing @TeamUSA at the Winter Olympics and Paralympics! It’s been so inspiring to follow your journeys to the world stage, and we'll be cheering you on as you compete in Italy.
- Jun 21, 2026
Happy Father’s Day to my man...he shows our daughters everyday what it truly means to be a man. Thank you for setting the bar high for them. https://t.co/EZoKdZ62Io
- Jun 18, 2026
Barack and I never did anything alone. Through two national campaigns, eight years in the White House, and in all the years since, we had an incredible team backing us up and pushing us forward. It was such a joy to be back together with so many of the alumni who’ve supported us over the years. We’ll forever be grateful for their work, and our country is better off thanks to their service. We love you. 💗
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 91K interactions against 21M followers, an engagement rate of 0.44%. Posts are seen about 1.2M times each, and 7.82% of those impressions turn into an interaction. That is about 5.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 636K interactions, about 7.0x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Michelle Obama's engagement rate on X?
- Michelle Obama (@MichelleObama) has an engagement rate of 0.44%, based on the median interactions across 2 original posts from the last 30 days against 20,684,315 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.44%, Michelle Obama sits above the 75th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MichelleObama have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MichelleObama post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.