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Mídia NINJA engagement report

@MidiaNINJA - 1.1M followers on X

Measured over 74 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.14%
of 1.1M followers
Per impression
7.01%
21K views on a typical post
Reach
2.00%
of its followers see a post
Typical post
1.5K
interactions (median)
Saved
0.047%
10 bookmarks on a typical post
Posting rate
2.5/day
active 40% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 1.5K interactions against 1.1M followers, an engagement rate of 0.14%. Measured over 74 original posts, its engagement rate beats 78% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 21K times each, and 7.01% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 74 posts sampled, 92% carry an image or video. The account's strongest tracked post pulled 69K interactions, about 47x its own typical post.

Measured over 74 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #debatenaband.

Compared with accounts its own size

Mídia NINJA's engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 96% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.14%, Mídia NINJA sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 202647x their median

    A Renata podia dormir sem essa? Podia! Aula de economia e história do Brasil. https://t.co/qrFXrJww5w

    60K6.9K1.9K9341.5M viewsView on X
  • Aug 28, 202616x their median

    A cara de quem não deve nada pra ninguém. https://t.co/EGehxzkgCR

    20K2.5K977251514K viewsView on X
  • Aug 28, 20267.4x their median

    Tentaram pegar o Lula pela fila do INSS e o homem simplesmente anunciou que semana que vem vai fazer um ato pra comemorar que a fila foi ZERADA. 😎 https://t.co/bOFxlVqxOl

    9.5K1.3K1544594K viewsView on X
  • May 28, 20268.8x their median

    "Humilhante é se tornar deputado ensinando na internet a fazer depilação íntima." Hilton, Erika. 27 de maio de 2026. https://t.co/vCsr4bVdso

    9.7K1.1K633886K viewsView on X
  • Jun 1, 20265.1x their median

    Mais de 60 mil votos contra. 92% de rejeição. A consulta pública no portal e-Cidadania sobre a PEC 12/2026 deixou claro o posicionamento do país: o Brasil não aceita retrocesso, precarização e ameaça aos direitos garantidos pela CLT. NÃO ACEITAMOS A ESCALA 7X0. https://t.co/dEQFhXPaiy

    7.2K1.6K643967K viewsView on X
  • Aug 28, 20264.6x their median

    Que invertida hen Renata? A pergunta começa falando sobre a dívida pública e Lula rebate "Eu pensei que você, uma jornalista da sua qualidade, pudesse começar essa pergunta falando diferente. Você poderia Dizer: Presidente Lula, o senhot foi o único presidente do Brasil que fez superávit primário durante 8 anos do seu primeiro mandato"

    5.8K73525834116K viewsView on X
  • Aug 10, 20263.9x their median

    CV e PCC DENTRO DA PM? 🚨 Haddad parte pra cima, denuncia a infiltração do crime organizado na Polícia Militar de São Paulo e cobra Tarcísio cara a cara. Sem resposta, o governador assiste a pauta da crise na segurança explodir na sua cara no #DebateNaBand https://t.co/bQXPaXPqzE

    4.8K974752476K viewsView on X
  • Aug 29, 20263.2x their median

    Flávio, e os R$ 61 milhões do Vorcaro? LULA! Mas cadê os contratos? LULA Por que você foi visitar o Vorcaro? LULA E o Adriano da Nóbrega? LULA E a rachadinha? LULA, LULA, LULA, LULAAA! https://t.co/XeSRDJGR0c

    3.8K7451263552K viewsView on X
  • Aug 28, 20263.0x their median

    “A imprensa brasileira sabe que ela produziu um monstro mentiroso chamado Moro e Dallagnol” https://t.co/IRylHhxQpe

    3.6K6701342431K viewsView on X
  • Aug 28, 20262.8x their median

    “Lava Jato foi a maior mentira montada para impedir que eu fosse presidente”, afirma Lula https://t.co/zUIdKa5XYf

    3.3K665992137K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#debatenaband

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.5K interactions against 1.1M followers, an engagement rate of 0.14%. Measured over 74 original posts, its engagement rate beats 78% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 21K times each, and 7.01% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 74 posts sampled, 92% carry an image or video. The account's strongest tracked post pulled 69K interactions, about 47x its own typical post.

What is Mídia NINJA's engagement rate on X?
Mídia NINJA (@MidiaNINJA) has an engagement rate of 0.14%, based on the median interactions across 74 original posts from the last 30 days against 1,057,125 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.14%, Mídia NINJA sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MidiaNINJA have real engagement?
Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MidiaNINJA post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 2.5 posts per day across the measured window.

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