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MinInterior Colombia engagement report

@MinInterior - 631K followers on X

Measured over 15 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.024%
of 631K followers
Per impression
2.09%
7.3K views on a typical post
Reach
1.15%
of its followers see a post
Typical post
152
interactions (median)
Saved
0.028%
2 bookmarks on a typical post
Posting rate
2.03/day
active 37% of days
Peak time
17:00 UTC
Saturday

A typical post picks up 152 interactions against 631K followers, an engagement rate of 0.024%. Measured over 15 original posts, its engagement rate beats 47% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.3K times each, and 2.09% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 73% are part of a thread. The account's strongest tracked post pulled 755 interactions, about 5.0x its own typical post. Recurring topics include #mininterior, #tolima, #envivo.

Measured over 15 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #mininterior, #tolima, #envivo.

Compared with accounts its own size

MinInterior Colombia's engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.024%, MinInterior Colombia sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 20265.0x their median

    Desde #Pereira, el ministro @Rodrigo_Lara_, el vicepresidente @jrestrp y el alcalde Mauricio Salazar, expresan solidaridad con las familias de las víctimas y se continúa las labores de búsqueda y rescate. https://t.co/EOI3ysecXw

    59214811421K viewsView on X
  • Aug 15, 20264.9x their median

    “Ustedes son héroes de este país, que luchan cada día para proteger al pueblo colombiano”. 💬🗣️ @Rodrigo_Lara_. Es momento de reconocer a todo el Cuerpo de la @DNBomberosCol por su invaluable labor para salvar vidas, atender emergencias y llevar esperanza a las comunidades. https://t.co/hnRrGPMjE8

    57316611013K viewsView on X
  • Aug 19, 20263.1x their median

    El ministro del Interior, @Rodrigo_Lara_, posesionó a Didier Fabián Blanco Rodríguez como nuevo director de la Unidad Nacional de Protección (@UNPColombia) https://t.co/XXoInspphp

    33488331041K viewsView on X
  • Aug 14, 20262.7x their median

    El ministro del Interior, @Rodrigo_Lara_, escucha de primera mano a las familias afectadas por el terremoto. Sus voces permiten conocer las necesidades reales de cada comunidad y definir respuestas que atiendan lo urgente y lo más importante: recuperar sus hogares. https://t.co/0ETEdWaw3F

    3117712411K viewsView on X
  • Aug 14, 20262.5x their median

    El ministro del Interior, @Rodrigo_Lara_, posesionó a los nuevos integrantes del equipo directivo del #MinInterior: Carlos Eduardo Gechem Sarmiento, como viceministro General; Jorge Ernesto Roa Roa, como viceministro para el Diálogo Social y los Derechos Humanos. https://t.co/gx2phc08YS

    2887110515K viewsView on X
  • Aug 15, 20261.6x their median

    El ministro del Interior, @Rodrigo_Lara_, se reunió con el gobernador @PatinoJuanD , la viceministra de Agua y 12 alcaldes de #Risaralda para definir las etapas que siguen: rescate, atención humanitaria y la reconstrucción. https://t.co/ECUtXcgsHm

    190553011K viewsView on X
  • Aug 15, 2026

    En su recorrido por Risaralda, el ministro, @Rodrigo_Lara_, y el vicepresidente @jrestrp llegaron a #Santuario, donde, en reunión con la comunidad y las autoridades locales, escucharon sus necesidades y coordinaron las acciones para atender los daños ocasionados por el terremoto. https://t.co/6N488Ped4E

    16649408.3K viewsView on X
  • Aug 15, 2026

    Con un mensaje de solidaridad con las familias de las víctimas, el ministro del Interior, @Rodrigo_Lara_, recorrió albergues en La Virginia, Risaralda, junto al vicepresidente @jrestrp, para evaluar la situación tras el terremoto. https://t.co/4Y2CQwOGMb

    11732305.6K viewsView on X
  • Aug 15, 2026

    En #Apia, Risaralda, el ministro del Interior, @Rodrigo_Lara_, y el vicepresidente @jrestrp, recorrieron el municipio para acompañar las comunidades y autoridades locales afectadas por el terremoto. https://t.co/Ec0klOKmpj

    9533404.9K viewsView on X
  • Aug 16, 2026

    #AEstaHora, el vicepresidente @jrestrp, el ministro @Rodrigo_Lara_, el viceministro para el Diálogo Social, Jorge Roa; la viceministra de Agua y el alcalde Mauricio Salazar, participan en el PMU para conocer el balance de daños y evaluar las necesidades de la ciudad de Pereira. https://t.co/cVN78SSLpz

    7323005.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mininterior#tolima#envivo#pereira#risaralda

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 152 interactions against 631K followers, an engagement rate of 0.024%. Measured over 15 original posts, its engagement rate beats 47% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.3K times each, and 2.09% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 73% are part of a thread. The account's strongest tracked post pulled 755 interactions, about 5.0x its own typical post. Recurring topics include #mininterior, #tolima, #envivo.

What is MinInterior Colombia's engagement rate on X?
MinInterior Colombia (@MinInterior) has an engagement rate of 0.024%, based on the median interactions across 15 original posts from the last 30 days against 631,356 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.024%, MinInterior Colombia sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MinInterior have real engagement?
Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MinInterior post?
Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 2.03 posts per day across the measured window.

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