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Ministry of Health- Uganda engagement report

@MinofHealthUG - 733K followers on X

Measured over 42 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 733K followers
Per impression
0.689%
14K views on a typical post
Reach
1.88%
of its followers see a post
Typical post
95
interactions (median)
Saved
0.015%
2 bookmarks on a typical post
Posting rate
3.5/day
active 60% of days
Peak time
07:00 UTC
Friday

A typical post picks up 95 interactions against 733K followers, an engagement rate of 0.013%. Measured over 42 original posts, its engagement rate beats 37% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.689% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 42 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 1.2K interactions, about 13x its own typical post. Recurring topics include #mohatwork, #nationalcleaningdayug, #uganda.

Measured over 42 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mohatwork, #nationalcleaningdayug, #uganda.

Compared with accounts its own size

Ministry of Health- Uganda's engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Ministry of Health- Uganda sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202613x their median

    Kampala receives 200 new positive HIV infections every week. I repeat 200 weekly😩 Dear Residents of Kampala this is alarming, we need to go back to the basics of; 🤗abstinence ☺️using condoms 😍doing routine check ups 🔥take your ARVs 🤭Don’t Forget PREP and PEP We need to protect ourselves and our communities from new infections! Health is wealth @CDC_Uganda @KCCAUG @aidscommission

    92516010321100K viewsView on X
  • Aug 28, 20269.6x their median

    “Cooking with polyethyene bags (kaveera) is very dangerous. Those polythene bags are poisoning our food” ~ @DianaAtwine Watch the full podcast on https://t.co/8cmowg5rNf #MOHatWork https://t.co/NXGToMhxaa

    611225482749K viewsView on X
  • Aug 24, 20268.5x their median

    The HIV vaccine is in Uganda, and all of a sudden, they are reporting new infections in Kampala. Doctors are now saying that the only solution is for people to get vaccinated. OKAY!

    620955731149K viewsView on X
  • Aug 31, 20263.9x their median

    The Ministry of Health extends its deepest condolences to the Royal Family of Tooro, People of Tooro and the general public on the passing of His Majesty King Oyo Nyimba Kabamba Iguru Rukidi IV. King Oyo was a champion in the fight against HIV/AIDS and a strong advocate for health promotion and disease prevention initiatives. The Ministry is committed to building His Majesty’s legacy and ensuring that his efforts continue in promoting health and well being of the People of Tooro and the general public. May His Majesty King Oyo’s soul rest in eternal peace. #MOHatWork

    324423011K viewsView on X
  • Aug 29, 20263.6x their median

    Dr. @DianaAtwine sharing a light moment with residents during the #NationalCleaningDayUG, earlier today #MOHatWork https://t.co/hbttpF7C6H

    313196126K viewsView on X
  • Aug 29, 20263.4x their median

    Dr. @DianaAtwine, Permanent Secretary has cautioned women against using panadol to quicken cooking or soften hard foods emphasizing that it can cause serious liver damage. She addressed the public during the 2nd edition of the #NationalCleaningDayUG held today. #MOHatWork https://t.co/Ng5LmU5xvA

    2614914124K viewsView on X
  • Aug 27, 20263.3x their median

    Minister for Health, Hon. @CHRISBARYOMUNS1 received a certificate of recognition from @WHOAFRO recognizing Uganda’s efforts in the recent Ebola response. #MOHatWork https://t.co/g4stPfrpde

    252486821K viewsView on X
  • Aug 15, 20262.1x their median

    Total fertility rate in #Uganda is 5.2 . An average of 6 babies per woman in their life-time This year, so far we have 1.7 Million babies delivered from Public/Govt Health Facilities across the country; an increase of 100, 000babies from last year. #MOHatWork | #ReproductiveHealthUG

    1443813526K viewsView on X
  • Aug 27, 20261.8x their median

    Pregnant women must attend all 8 Antenatal visits at the health facility for safe pregnancy and healthier start for your baby. #MOHatWork https://t.co/deDs2Tvn4M

    120522114K viewsView on X
  • Aug 25, 20261.8x their median

    The Minister of State of Health in charge of Primary Health Care, Dr. @DrAyumeCharles has today undertaken a fact finding mission at the Peoples Medical Hospital located in Gayaza where a mother unfortunately passed on while giving birth last week. Investigations by Uganda Medical and Dental Practitioners Council and other stakeholders are ongoing. The public will be duly informed once investigations are complete. #MOHatWork

    1362014224K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mohatwork#nationalcleaningdayug#uganda#measles#nationalcleaningday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 95 interactions against 733K followers, an engagement rate of 0.013%. Measured over 42 original posts, its engagement rate beats 37% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.689% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 42 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 1.2K interactions, about 13x its own typical post. Recurring topics include #mohatwork, #nationalcleaningdayug, #uganda.

What is Ministry of Health- Uganda's engagement rate on X?
Ministry of Health- Uganda (@MinofHealthUG) has an engagement rate of 0.013%, based on the median interactions across 42 original posts from the last 30 days against 732,515 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Ministry of Health- Uganda sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MinofHealthUG have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MinofHealthUG post?
Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 3.5 posts per day across the measured window.

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