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MAMA AWARDS engagement report

@MnetMAMA - 2.7M followers on X

Measured over 7 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.209%
of 2.7M followers
Per impression
2.12%
263K views on a typical post
Reach
9.82%
of its followers see a post
Typical post
5.6K
interactions (median)
Saved
0.081%
213 bookmarks on a typical post
Posting rate
0.3/day
active 17% of days
Peak time
03:00 UTC
Thursday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 5.6K interactions against 2.7M followers, an engagement rate of 0.209%. Posts are seen about 263K times each, and 2.12% of those impressions turn into an interaction. That is about 9.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 71% link out. The account's strongest tracked post pulled 99K interactions, about 18x its own typical post. Recurring topics include #2026mama, #2026mamaawards, #mamaawards. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #2026mama, #2026mamaawards, #mamaawards.

Where this sits in the catalog

At 0.209%, MAMA AWARDS sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 30, 202618x their median

    World's No.1 K-POP Awards 2026 MAMA AWARDS == 2026.11.20-21 (KST) KYOCERA DOME OSAKA & Mnet Plus #2026MAMA #MAMAAWARDS #2026MAMAAWARDS https://t.co/sQzXuU8abp

    76K14K6569.5K6.0M viewsView on X
  • Dec 31, 20257.9x their median

    [#2025MAMA] JOURNEY TO VISA FANS' CHOICE OF THE YEAR #ENHYPEN 🏆 Every step, remembered. 오늘이 있기까지, 함께 쌓아온 ENHYPEN의 기록들 2021 WORLD WIDE FANS' CHOICE TOP 10 2021 BEST NEW MALE ARTIST 2022 WORLDWIDE FANS' CHOICE 2023 WORLDWIDE FANS' CHOICE 2024 FANS' CHOICE MALE TOP 10 2025 TELASA FAVORITE GLOBAL ARTIST 2025 FANS' CHOICE MALE TOP 10 2025 VISA FANS CHOICE OF THE YEAR HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS

    29K14K3101.0K507K viewsView on X
  • Dec 31, 20257.3x their median

    [#2025MAMA] JOURNEY TO VISA ALBUM OF THE YEAR #StrayKids 🏆 Every step, remembered. 오늘이 있기까지, 함께 쌓아온 Stray Kids의 기록들 2018 BEST NEW MALE ARTIST 2021 WORLDWIDE FANS' CHOICE TOP 10 2022 WORLDWIDE FANS' CHOICE 2022 YOGIBO CHILL ARTIST 2022 THE MOST POPULAR GROUP 2023 WORLDWIDE FANS' CHOICE 2024 FANS' CHOICE MALE TOP 10 2025 FANS' CHOICE MALE TOP 10 2025 VISA ALBUM OF THE YEAR HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS

    30K11K77615565K viewsView on X
  • Dec 19, 20255.9x their median

    [#2025MAMA] The K-POP CHAMPION 📷 🎙️Stray Kids HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/wnJJz3GChw

    27K5.6K40104390K viewsView on X
  • Dec 19, 20255.5x their median

    [#2025MAMA] The K-POP CHAMPION 📷 🎙️Stray Kids HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/jzxrU2oo2H

    25K5.5K3691329K viewsView on X
  • Aug 21, 20265.3x their median

    𝐖𝐡𝐚𝐭 𝐦𝐨𝐯𝐞𝐬 𝐮𝐬? World's No.1 K-POP Awards 2026 MAMA AWARDS == 2026.11.20-21 (KST) KYOCERA DOME OSAKA & Mnet Plus #2026MAMA #MAMAAWARDS #2026MAMAAWARDS https://t.co/NZ0ZZRKhu3

    24K3.3K4462.0K2.1M viewsView on X
  • Dec 19, 20254.7x their median

    [#2025MAMA] MADE BY CORTIS📷 🎙️CORTIS HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/vxzxhv729M

    20K5.8K46171236K viewsView on X
  • Dec 19, 2025

    [#2025MAMA] Crimson Broken 📷 🎙️ENHYPEN (엔하이픈) HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/ZeIAe9ZYQ2

    15K4.7K2478184K viewsView on X
  • Dec 19, 2025

    [#2025MAMA] Crimson Broken 📷 🎙️ENHYPEN (엔하이픈) HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/KnHtdZoROZ

    15K4.7K3573184K viewsView on X
  • Dec 19, 20253.1x their median

    [#2025MAMA] The Last Stranger 📷 🎙️TOMORROW X TOGETHER (투모로우바이투게더) HEAR MY ROAR, UH-HEUNG 2025 MAMA AWARDS #MAMAAWARDS #2025MAMAAWARDS https://t.co/BXB7UsEydD

    13K3.5K2584193K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#2026mama#2026mamaawards#mamaawards

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5.6K interactions against 2.7M followers, an engagement rate of 0.209%. Posts are seen about 263K times each, and 2.12% of those impressions turn into an interaction. That is about 9.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 71% link out. The account's strongest tracked post pulled 99K interactions, about 18x its own typical post. Recurring topics include #2026mama, #2026mamaawards, #mamaawards. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is MAMA AWARDS's engagement rate on X?
MAMA AWARDS (@MnetMAMA) has an engagement rate of 0.209%, based on the median interactions across 7 original posts from the last 30 days against 2,677,055 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.209%, MAMA AWARDS sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MnetMAMA have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MnetMAMA post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 0.3 posts per day across the measured window.

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