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Ministry of Health engagement report

@MoHFW_INDIA - 3.6M followers on X

Measured over 143 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.002%
of 3.6M followers
Per impression
0.466%
16K views on a typical post
Reach
0.46%
of its followers see a post
Typical post
76
interactions (median)
Saved
0.006%
1 bookmarks on a typical post
Posting rate
5.87/day
active 63% of days
Peak time
11:00 UTC
Friday

A typical post picks up 76 interactions against 3.6M followers, an engagement rate of 0.002%. Measured over 143 original posts, its engagement rate beats 25% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.466% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 143 posts sampled, 98% carry an image or video and 15% link out. The account's strongest tracked post pulled 2.0K interactions, about 26x its own typical post. Recurring topics include #healthforall, #tbmuktbharat, #endtb.

Measured over 143 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #healthforall, #tbmuktbharat, #endtb.

Compared with accounts its own size

Ministry of Health's engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Ministry of Health sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 202626x their median

    * #WATCH | Kolkata, West Bengal | Union MoS Anupriya Patel says, “This is a momentous day... 6 crore people in Bengal are set to receive the benefits of the Ayushman Bharat scheme, and 80 lakh families will benefit from the 'Mukhyamantri Swasthya Bima Yojana'. Today, there are 38,000 empanelled hospitals, allowing the people to access free medical treatment worth ₹5 lakhs anywhere…”

    1.7K2157171K viewsView on X
  • Aug 30, 202614x their median

    𝗡𝗘𝗘𝗧-𝗣𝗚 𝟮𝟬𝟮𝟲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗡𝗮𝘁𝗶𝗼𝗻𝘄𝗶𝗱𝗲 𝘄𝗶𝘁𝗵 𝗥𝗼𝗯𝘂𝘀𝘁 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗘𝘅𝗮𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗵𝗲𝗹𝗱 𝗳𝗼𝗿 𝟮.𝟳𝟯 𝗹𝗮𝗸𝗵 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝟭,𝟭𝟭𝟭 𝗰𝗲𝗻𝘁𝗿𝗲𝘀 𝗶𝗻 𝟯𝟯𝟵 𝗰𝗶𝘁𝗶𝗲𝘀 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗮𝗹𝗹 𝟯𝟲 𝗦𝘁𝗮𝘁𝗲𝘀/𝗨𝗧𝘀; 𝗢𝘃𝗲𝗿 𝟮.𝟲𝟱 𝗹𝗮𝗸𝗵 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝗘𝘅𝗮𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝟮,𝟰𝟰𝟱 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗔𝗳𝗳𝗲𝗰𝘁𝗲𝗱 𝗯𝘆 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗮𝘁 𝗦𝗶𝘁𝗮𝗽𝘂𝗿𝗮 𝗖𝗲𝗻𝘁𝗿𝗲𝘀 𝗶𝗻 𝗝𝗮𝗶𝗽𝘂𝗿 𝗼𝗻 𝟱𝘁𝗵 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 @NBEMS_Official https://t.co/yRnpeRVcnB #NEETPG #NBEMS

    74212111369548K viewsView on X
  • Aug 22, 20266.7x their median

    Swine flu (H1N1) can show up through symptoms such as fever, cough, sore throat, headache, runny nose, body aches and fatigue. Recognise the signs early and don’t ignore persistent symptoms. If you experience these symptoms, seek medical advice at your nearest healthcare centre. #SwineFlu #H1N1 #HealthForAll

    338148111169K viewsView on X
  • Aug 24, 20265.7x their median

    🔰𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘇𝗮 𝗔 (𝗛𝟭𝗡𝟭) can cause symptoms such as fever, cough, sore throat, runny nose, headache, body aches, fatigue, nausea, vomiting and diarrhoea. 🔰In healthy adults, influenza is mostly self-limiting. Recovery is generally better with management of symptoms, plenty of fluids and adequate rest. 🔰If symptoms do not improve within 5–6 days, or if you are from an age group at higher risk or have an underlying medical condition, consult your physician or visit the nearest government health facility. 🔖Recognize early. Stay healthy. #H1N1 #Influenza #HealthForAllWrite

    27214488114K viewsView on X
  • Aug 25, 20265.2x their median

    🔹𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘇𝗮 𝗔 (𝗛𝟭𝗡𝟭) is a seasonal respiratory infection and is mostly 𝘀𝗲𝗹𝗳-𝗹𝗶𝗺𝗶𝘁𝗶𝗻𝗴 in healthy adults. 🔹𝗖𝗼𝗺𝗺𝗼𝗻 𝘀𝘆𝗺𝗽𝘁𝗼𝗺𝘀 include fever, cough, sore throat, runny nose, headache, body/muscle aches, fatigue, and sometimes nausea, vomiting or diarrhoea. 🔹𝗦𝘁𝗮𝘆 𝗵𝘆𝗱𝗿𝗮𝘁𝗲𝗱, rest well, wash hands frequently, cover your mouth and nose while coughing/sneezing, and stay home when unwell. 🔹If symptoms 𝗱𝗼 𝗻𝗼𝘁 𝘀𝘂𝗯𝘀𝗶𝗱𝗲 in 5–6 days, or in young/elderly persons or those with underlying medical conditions, consult a doctor or visit the nearest government health facility promptly. 🔹Stay alert. Stay informed. Stay healthy. #H1N1 #Influenza #HealthForAll

    24812417630K viewsView on X
  • Aug 26, 20264.0x their median

    इन्फ्लुएंजा A (H1N1) एक मौसमी श्वसन संक्रमण है, जो स्वस्थ वयस्कों में आमतौर पर अपने आप ठीक हो जाता है। इसके सामान्य लक्षणों में बुखार, खांसी, गले में खराश, सिरदर्द, शरीर में दर्द और थकान शामिल हैं। यदि लक्षण 5–6 दिनों से अधिक समय तक बने रहें, या छोटे बच्चों, बुजुर्गों अथवा पहले से किसी बीमारी से ग्रसित व्यक्तियों में दिखाई दें, तो डॉक्टर से सलाह लें या अपने नजदीकी सरकारी स्वास्थ्य केंद्र जाएं। #H1N1 #Influenza #HealthForAll

    204944425K viewsView on X
  • Aug 18, 20263.9x their median

    #SeasonalFlu | बदलते मौसम में मौसमी फ्लू का खतरा बढ़ जाता है। खांसी, बुखार, गले में दर्द या थकान जैसे लक्षण दिखाई दें तो उन्हें हल्के में न लें। सुरक्षित रहें और समय पर डॉक्टर से सलाह जरूर लें। https://t.co/P9ragzazSb

    229586030K viewsView on X
  • Aug 16, 20263.2x their median

    A medical emergency can come without warning. Your healthcare protection shouldn’t. Ayushman Bharat PM-JAY provides eligible families with cashless treatment up to ₹5 lakh per family per year, helping keep the focus on recovery—not medical expenses. One card. ₹5 lakh cover. Greater peace of mind. #AyushmanBharat #PMJAY #HealthForAll #CashlessHealthcare

    1785512133K viewsView on X
  • Aug 23, 20263.1x their median

    मौसमी फ्लू से बचाव के लिए सतर्कता और सही सावधानियाँ जरूरी हैं। मास्क पहनें, खांसते या छींकते समय मुंह-नाक ढकें, पर्याप्त तरल पदार्थ लें और लक्षण बढ़ने पर चिकित्सकीय सलाह लें। अनावश्यक नजदीकी संपर्क और बिना डॉक्टर की सलाह के दवाइयों से बचें। सही जानकारी अपनाएँ, संक्रमण से बचाव बढ़ाएँ। #SeasonalFlu #FluPrevention

    163677122K viewsView on X
  • Aug 16, 20263.1x their median

    आज कोलकता, पश्चिम बंगाल में “आयुष्मान दिवस” के अवसर पर मेरा संबोधन- https://t.co/1wnvA7GKRN https://t.co/5CDZXwi47Q

    20126925.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#healthforall#tbmuktbharat#endtb#dengueprevention#dengue

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 76 interactions against 3.6M followers, an engagement rate of 0.002%. Measured over 143 original posts, its engagement rate beats 25% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.466% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 143 posts sampled, 98% carry an image or video and 15% link out. The account's strongest tracked post pulled 2.0K interactions, about 26x its own typical post. Recurring topics include #healthforall, #tbmuktbharat, #endtb.

What is Ministry of Health's engagement rate on X?
Ministry of Health (@MoHFW_INDIA) has an engagement rate of 0.002%, based on the median interactions across 143 original posts from the last 30 days against 3,582,293 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Ministry of Health sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MoHFW_INDIA have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MoHFW_INDIA post?
Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 5.87 posts per day across the measured window.

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