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Modern Family engagement report

@ModernFam - 1.1M followers on X

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.015%
of 1.1M followers
Per impression
0.97%
18K views on a typical post
Reach
1.55%
of its followers see a post
Typical post
170
interactions (median)
Saved
0.037%
6 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
16:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 170 interactions against 1.1M followers, an engagement rate of 0.015%. Posts are seen about 18K times each, and 0.97% of those impressions turn into an interaction. That is about 1.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 17x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #nationaldogday.

Where this sits in the catalog

At 0.015%, Modern Family sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 23, 202617x their median

    GETTING READY TO MAKE HISTORY #ModernFamily https://t.co/DKfbVKKLqK

    2.6K2731718200K viewsView on X
  • Jun 3, 20259.4x their median

    what scene lives in your head rent free?

    5553736963424M viewsView on X
  • Nov 10, 20238.6x their median

    When your weekend plans are retail therapy and streaming #ModernFamily https://t.co/GtWxW95Xln

    958361138694K viewsView on X
  • Oct 31, 20235.1x their median

    Classic Phil πŸ’€ Stream #ModernFamily on @Hulu for some scary good Halloween episodes! https://t.co/IS2wgav43h

    708133191197K viewsView on X
  • Apr 10, 20254.2x their median

    #SiblingsDay is their day. ❀️ #ModernFamily https://t.co/HNm4lbmN30

    636692431K viewsView on X
  • Apr 18, 20252.4x their median

    He just wanted to dance in the ballet! 😭 #ModernFamily https://t.co/9mQBC6s44G

    3563321122K viewsView on X
  • May 27, 20251.7x their median

    Celebrating the moment Lily came into our lives. #ModernFamily https://t.co/eibKiRvhiG

    239325514K viewsView on X
  • Aug 8, 20251.6x their median

    Larry's Back. 🐱 #InternationalCatDay https://t.co/pK8iWzFfR7

    238276014K viewsView on X
  • Jun 8, 20261.5x their median

    Is the screen blurry for anyone else or… 😭 #PrideMonth https://t.co/H2RPTwpwRw

    191652113K viewsView on X
  • Feb 27, 2026

    Cam's scream giving 'final girl' energy 😱 https://t.co/wMqbNy3PG6

    185235612K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nationaldogday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 170 interactions against 1.1M followers, an engagement rate of 0.015%. Posts are seen about 18K times each, and 0.97% of those impressions turn into an interaction. That is about 1.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 17x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Modern Family's engagement rate on X?
Modern Family (@ModernFam) has an engagement rate of 0.015%, based on the median interactions across 2 original posts from the last 30 days against 1,134,144 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Modern Family sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ModernFam have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ModernFam post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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