Modern Family engagement report
@ModernFam - 1.1M followers on X
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 170 interactions against 1.1M followers, an engagement rate of 0.015%. Posts are seen about 18K times each, and 0.97% of those impressions turn into an interaction. That is about 1.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 17x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #nationaldogday.
Where this sits in the catalog
At 0.015%, Modern Family sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Jan 23, 202617x their median
GETTING READY TO MAKE HISTORY #ModernFamily https://t.co/DKfbVKKLqK
- Jun 3, 20259.4x their median
what scene lives in your head rent free?
- Nov 10, 20238.6x their median
When your weekend plans are retail therapy and streaming #ModernFamily https://t.co/GtWxW95Xln
- Oct 31, 20235.1x their median
Classic Phil π Stream #ModernFamily on @Hulu for some scary good Halloween episodes! https://t.co/IS2wgav43h
- Apr 10, 20254.2x their median
#SiblingsDay is their day. β€οΈ #ModernFamily https://t.co/HNm4lbmN30
- Apr 18, 20252.4x their median
He just wanted to dance in the ballet! π #ModernFamily https://t.co/9mQBC6s44G
- May 27, 20251.7x their median
Celebrating the moment Lily came into our lives. #ModernFamily https://t.co/eibKiRvhiG
- Aug 8, 20251.6x their median
Larry's Back. π± #InternationalCatDay https://t.co/pK8iWzFfR7
- Jun 8, 20261.5x their median
Is the screen blurry for anyone else orβ¦ π #PrideMonth https://t.co/H2RPTwpwRw
- Feb 27, 2026
Cam's scream giving 'final girl' energy π± https://t.co/wMqbNy3PG6
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 170 interactions against 1.1M followers, an engagement rate of 0.015%. Posts are seen about 18K times each, and 0.97% of those impressions turn into an interaction. That is about 1.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 17x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Modern Family's engagement rate on X?
- Modern Family (@ModernFam) has an engagement rate of 0.015%, based on the median interactions across 2 original posts from the last 30 days against 1,134,144 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Modern Family sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ModernFam have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ModernFam post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.