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Monica Wilcox engagement report

@Monica_Wilcox - 77K followers on X

Measured over 5 original posts from a 30-day window, last computed on October 16, 2026.

Engagement

Per follower
0.297%
of 77K followers
Per impression
6.90%
3.3K views on a typical post
Reach
4.30%
of its followers see a post
Typical post
228
interactions (median)
Saved
0.303%
10 bookmarks on a typical post
Posting rate
2.07/day
active 53% of days
Peak time
21:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 228 interactions against 77K followers, an engagement rate of 0.297%. Posts are seen about 3.3K times each, and 6.90% of those impressions turn into an interaction. That is about 4.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 99K interactions, about 434x its own typical post. Recurring topics include #books, #fall, #nature. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #books, #fall, #nature.

Where this sits in the catalog

At 0.297%, Monica Wilcox sits above the 50th percentile of the 218,281 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,281 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,721 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 88 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 10, 2025434x their median

    O polvo percebe que está sendo acompanhado e usa seu talento que é a camuflagem. Que perfeição Pai! https://t.co/X1uiKHktRN

    93K4.4K4481.2K14M viewsView on X
  • Sep 7, 2026113x their median

    This picture should make everyone feel physically sick. 🥹 Every single tree in Borneo is habitat for THOUSANDS of species. You cant understand how biodiverse tropical rainforests are until you’ve visited. 🌳🦧🦋 Literally a million animals to zero when it’s burnt for palm oil!😭 https://t.co/DvV3efuKus

    17K8.0K161130181K viewsView on X
  • Oct 6, 202636x their median

    https://t.co/zxHwdx2GOr

    7.6K64512757K viewsView on X
  • Sep 29, 202632x their median

    They don't tell you how repairing your own broken stuff makes that stuff feel way more intimately yours than buying a replacement for the broken thing.

    6.5K6451979753K viewsView on X
  • Dec 17, 20259.2x their median

    Mushrooms reduce risk of any disease you can think of - and by a lot. Here are 6 examples (🧵1/7): In this study - mushrooms cut dementia risk by ~75%. Even if there was a low vegetable intake, it didn't matter as long as ergothioneine (only found in mushrooms) is high.

    1.8K2753911405K viewsView on X
  • Jan 2, 20255.6x their median

    This February will mark 11 years since I started writing ... I never gave up and look at me now! Unpublished, unagented, and still writing! Wait, what did I just say? https://t.co/y7kIdKCTuo

    1.1K29158522K viewsView on X
  • Aug 29, 20262.5x their median

    ❤️❤️The TBR stand. ❤️❤️ This is brilliant but I’d have to add a glass top to keep from accidentally spilling my tea while my head is in a #book. #design https://t.co/Tg1ooFaFni

    4676636109.2K viewsView on X
  • Oct 8, 2026

    It’s official, BOO-K season has begun. #books #Halloween https://t.co/SiZmQSLNcV

    17645433.3K viewsView on X
  • Oct 14, 2026

    The kind of hobbit hole #bookworms dream of . . . #books #design https://t.co/GZAKjrFIyL

    7812411.2K viewsView on X
  • Aug 27, 2026

    Snapshots of my hike along Burnout Loop near Fraser, #Colarado, which proved to be appropriately named. #hiking #nature https://t.co/bchzguS0Ei

    5014411.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#books#fall#nature#autumn#bookworms

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 228 interactions against 77K followers, an engagement rate of 0.297%. Posts are seen about 3.3K times each, and 6.90% of those impressions turn into an interaction. That is about 4.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 99K interactions, about 434x its own typical post. Recurring topics include #books, #fall, #nature. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Monica Wilcox's engagement rate on X?
Monica Wilcox (@Monica_Wilcox) has an engagement rate of 0.297%, based on the median interactions across 5 original posts from the last 30 days against 76,731 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.297%, Monica Wilcox sits above the 50th percentile of the 218,281 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Monica_Wilcox have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Monica_Wilcox post?
Most posts go out around 21:00 UTC, and Tuesday is its busiest day, at roughly 2.07 posts per day across the measured window.

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