Morbid Knowledge engagement report
@MorbidKnowledge - 2.6M followers on X
Measured over 102 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.1K interactions against 2.6M followers, an engagement rate of 0.042%. Measured over 102 original posts, its engagement rate beats 70% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 122K times each, and 0.88% of those impressions turn into an interaction. That is about 4.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 102 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 53K interactions, about 49x its own typical post.
Measured over 102 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Morbid Knowledge's engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.042%, Morbid Knowledge sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 28, 202649x their median
96-year-old content creator Lillian Droniak was formally warned by her nursing home to stop throwing parties and serving alcohol to other residents. Rather than back down, the viral creator shared the warning letter online before telling the camera, "I pay $12,000 a month, so I can party if I want to."
- Aug 22, 202638x their median
After her close friend passed away, Emily Watlington discovered a Google Street View image showing the two of them dancing together on a sidewalk, a moment neither knew had ever been captured. She found the photograph in 2023, a year after her friend's death, and shared it with the caption: "We are dancing together forever on Google Maps."
- Aug 10, 202636x their median
Waitress Melina Salazar spent nearly seven years serving a notoriously rude customer who never tipped her, only to discover he had left her $50,000 in his will. At a Luby's cafeteria in Brownsville, Texas, Salazar was the only server willing to wait on 89-year-old WWII veteran Walter "Buck" Swords, who was known for cursing at staff and demanding his food be served piping hot. After Swords passed away in 2007, Salazar learned he had also left her his 2000 Buick, thanking her for the kindness she had shown him for years.
- Aug 24, 202615x their median
Footage of a Bosniak girl crying in the aftermath of the Srebrenica genoc*de, circa 1995. More than 8,000 Bosniak men and boys were systematically mu*dered by Bosnian Serb forces after they captured the UN-declared “safe area” of Srebrenica in July 1995. Forces under General Ratko Mladić separated victims from their families, ex*cuted them at multiple locations and later moved bodies between mass graves to conceal the ki*lings. International courts formally ruled the m*ssacre a genoc*de, with Mladić and Radovan Karadžić among those ultimately convicted for their roles.
- Aug 19, 202614x their median
In 2016, Colleen Le donated one of her kidneys to save her boyfriend's life after his kidney function fell below 5%. Just months later, he admitted cheating on her during a trip to Las Vegas. After she gave him a second chance, he ended the relationship over the phone. Despite everything, Colleen says she has no regrets about donating her kidney, saying, "Saving someone's life... I could never regret that."
- Aug 25, 20269.7x their median
Terri Irwin has not been on a single date since losing Steve because she already had her happily ever after. Terri met Steve Irwin in 1991 when she visited Australia Zoo as a tourist from Oregon. They married eight months later and spent 14 years building a life that most people only dream about, two kids, a zoo, and a shared obsession with wildlife that took them all over the world. Then on September 4, 2006, a stingray barb pierced Steve's heart while he was snorkelling on the Great Barrier Reef. He passed away almost instantly. He was 44. Terri has not been on a single date since. She has said she experienced her "happily ever after" with Steve, and that's enough. Her purpose now lives in her kids, Australia Zoo, and the conservation mission she and Steve built together, a mission she has refused to let die with him. Nearly two decades later, she still runs the zoo, still fights for wildlife, and still wears her wedding ring.
- Aug 12, 20266.5x their median
In 1947, children could order a toy containing real radioactive material from the back of a Kix cereal box for just 15 cents and a box top. The Lone Ranger Atomic Bomb Ring contained a tiny amount of polonium-210, allowing kids to look through a lens and watch real radioactive particles create flashes of light. Although the amount used was considered safe when sealed inside the ring, it contained the same radioactive element later used to poison Alexander Litvinenkoin 2006. Today, the rings are no longer radioactive enough to produce the glowing effect.
- Aug 13, 20266.4x their median
Lukia Pardoe accidentally drank half a bottle of fabric freshener after mistaking it for water in the middle of the night. The 20-year-old University of Warwick student woke up thirsty after a night out in May 2026, grabbed the wrong bottle in the dark, and didn't realise her mistake until the next morning after assuming the burning sensation was caused by the pizza she had eaten. She was taken to Warwick Hospital, treated with charcoal tablets, and later said the consultant couldn't stop laughing when she explained what had happened.
- Aug 23, 20265.7x their median
Kiersten Rapplean was diagnosed with stage 4 inflammatory breast cancer while nearly seven months pregnant, underwent chemotherapy while carrying her baby. She was induced at 36 weeks before beginning targeted cancer treatment just days after giving birth to her second son. Rapplean credits the team at SSM Health St. Joseph Hospital Cancer Center with helping her through treatment and says she is now cancer-free.
- Aug 16, 20265.3x their median
Sarah McKinley shot and k*lled an armed intruder moments after asking a 911 dispatcher if she was legally allowed to defend herself and her three-month-old baby. Just one week after burying her husband in December 2011, the 18-year-old was alone in her Oklahoma home when two men broke in searching for prescription painkillers. After one kicked down the door, McKinley fired a 12-gauge shotgun, k*lling him. Prosecutors quickly ruled she had acted lawfully under Oklahoma's castle doctrine, while the surviving intruder was later charged with first-degree mu*der.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 2.6M followers, an engagement rate of 0.042%. Measured over 102 original posts, its engagement rate beats 70% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 122K times each, and 0.88% of those impressions turn into an interaction. That is about 4.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 102 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 53K interactions, about 49x its own typical post.
- What is Morbid Knowledge's engagement rate on X?
- Morbid Knowledge (@MorbidKnowledge) has an engagement rate of 0.042%, based on the median interactions across 102 original posts from the last 30 days against 2,576,569 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.042%, Morbid Knowledge sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MorbidKnowledge have real engagement?
- Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MorbidKnowledge post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 3.9 posts per day across the measured window.