morgan wallen engagement report
@MorganWallen - 888K followers on X
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4.1K interactions against 888K followers, an engagement rate of 0.467%. Posts are seen about 141K times each, and 2.93% of those impressions turn into an interaction. That is about 15.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 60K interactions, about 14x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Where this sits in the catalog
At 0.467%, morgan wallen sits above the 75th percentile of the 37,856 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Mar 3, 202314x their median
Proud to present my new album One Thing At A Time https://t.co/z7F9tMepjb
- May 10, 202412x their median
out now:) https://t.co/NEyYMZoKAE https://t.co/tzAYpcZkXH
- Apr 15, 20257.4x their median
“I Ain’t Comin’ Back” feat. @PostMalone - out this Friday https://t.co/cYF8VZSqWS
- May 9, 20237.0x their median
https://t.co/rJdyWcRhot
- Sep 23, 20246.8x their median
Rocky Top, you’ll always be… https://t.co/D0AlYcQIZr
- Apr 20, 20246.5x their median
I didn't feel right publicly checking in until I made amends with some folks. I’ve touched base with Nashville law enforcement, my family, and the good people at Chief’s. I'm not proud of my behavior, and I accept responsibility.
- Jul 15, 20245.0x their median
I’m coming home. 9.22.24 https://t.co/su90CeVb7K
- May 7, 20244.9x their median
may 10th @MorganWallen https://t.co/NEyYMZoKAE https://t.co/Cw1hx4k9iD
- May 16, 20253.6x their median
My new album — I’m The Problem — Out now https://t.co/IulBkMUkOX https://t.co/N0VkBueDGZ
- Jan 26, 20243.4x their median
I’m writing y’all from a duck hunting trip because I want to fill you in on something happening tonight. Back in 2014, I went to Florida to try my hand at making original music & songwriting for the first time. This led to a recording deal with a local investor & an artist management deal that I deeply regret. Unfortunately, I signed both deals without any legal representation. We made 13 songs. Some were ok, most were terrible as I was just learning how to write in general & figuring it all out. I was not the only collaborator, so many of these songs were not my idea nor to my standards. We deemed 5 worthy-enough to make the Stand Alone EP which includes a fan-favorite, “Spin You Around.” Tonight, those colleagues I parted ways with almost 10 years ago plan to release a “10th Anniversary” edition of Stand Alone against my wishes & include 8 unreleased songs, distributing it with the assistance of my former managers. For months I’ve been exploring every avenue possible to acquire the rights to this old music & keep the quality of my catalog consistent with songs I choose to release & believe in. It’s gross, greedy & an example of how the dark side of the music business can suck the soul out of artists. I want you to know this is NOT my new music & I don’t want to see this happen to anyone else. I cringe when I listen to these songs & I’m concerned my fans may mistakenly believe this is a new release by me. I begin recording my next project at the end of February. I’m feeling inspired creatively & super excited to make more music I’m proud of. In response: 1. I re-recorded “Spin You Around (1/24)” this week in Nashville & it comes out TONIGHT. Thank you Joey Moi & Bryan Sutton. I did the artwork myself while in the woods duck hunting. Hope you like it, lol. 2. I am donating $100k from the Morgan Wallen Foundation to the Volunteer Lawyers & Professionals For The Arts (VLPA) program. I hope young aspiring musicians read this story & know they should never have to give up their creative freedoms for an opportunity in this business. 3. Trust me, when new music is ready, you’ll hear it directly from me.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4.1K interactions against 888K followers, an engagement rate of 0.467%. Posts are seen about 141K times each, and 2.93% of those impressions turn into an interaction. That is about 15.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 60K interactions, about 14x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is morgan wallen's engagement rate on X?
- morgan wallen (@MorganWallen) has an engagement rate of 0.467%, based on the median interactions across 1 original posts from the last 30 days against 888,266 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.467%, morgan wallen sits above the 75th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MorganWallen have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MorganWallen post?
- Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.