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Mumford & Sons engagement report

@MumfordAndSons - 533K followers on X

Measured over 7 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.048%
of 533K followers
Per impression
1.30%
20K views on a typical post
Reach
3.68%
of its followers see a post
Typical post
254
interactions (median)
Saved
0.046%
9 bookmarks on a typical post
Posting rate
0.4/day
active 27% of days
Peak time
17:00 UTC
Tuesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 254 interactions against 533K followers, an engagement rate of 0.048%. Posts are seen about 20K times each, and 1.30% of those impressions turn into an interaction. That is about 3.68% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 2.2K interactions, about 8.5x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on August 27, 2026. Recurring tag: #tedlasso.

Where this sits in the catalog

At 0.048%, Mumford & Sons sits above the 25th percentile of the 41,299 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.445%
p902.07%
p99144.1%
Engagement rate as a share of followers, across the 41,299 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,063 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.445%
90th percentile2.07%
99th percentile144.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%58K
02:00 UTC-4%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%47K
06:00 UTC-4%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%82K
11:00 UTC-3%90K
12:00 UTC-2%98K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%111K
17:00 UTC-3%104K
18:00 UTC-2%96K
19:00 UTC-2%91K
20:00 UTC-1%85K
21:00 UTC-1%75K
22:00 UTC-2%65K
23:00 UTC-1%58K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%253K
Monday+1%324K
Tuesday-2%348K
Wednesday-4%309K
Thursday-2%264K
Friday-3%274K
Saturday+3%247K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 12, 20268.5x their median

    Chicago. We don't quite have the words but thank you so much for sticking with us and making that so special. https://t.co/bmP8gQ9bcF

    2.0K1023311104K viewsView on X
  • Aug 3, 20266.9x their median

    Ted Lasso / skip intro live in Kansas City https://t.co/h6Aq4qxmqP

    1.6K136633129K viewsView on X
  • Feb 20, 20264.8x their median

    Hard to believe this day has come. At one point it felt so far away and now it's today, our SIXTH album.  Anyone who has been to a show in the past year will have heard us say it but we are massively humbled and grateful by the support and the opportunity you give us to do this, to make the music we make without compromise, to pursue something great and true every day of our lives and we really believe we have something to share in Prizefighter that is all of that.  Enjoy it and thanks again, we’re proud of it. The lads x

    8682804631102K viewsView on X
  • Jun 11, 20264.6x their median

    Chicago - see you tonight for a full set. https://t.co/usjhp6kfOK

    1.0K368815176K viewsView on X
  • Jul 3, 20264.4x their median

    It finally happened. Thank you @thelumineers ♥️ https://t.co/w2sIed08x7

    1.0K70131856K viewsView on X
  • Aug 14, 20264.3x their median

    MSG I like it when you're nice to me https://t.co/Ahr95rurcp

    1.0K44111223K viewsView on X
  • Aug 21, 20263.0x their median

    I'm on Fire, live from MSG https://t.co/b2nLp6Ny9u

    6965111957K viewsView on X
  • Jul 6, 20263.0x their median

    Awake my Soul w/@Hozier live from @BSTHydePark https://t.co/uns4D0EOhH

    6628010926K viewsView on X
  • Jul 6, 20262.6x their median

    Still not over this. Shania 👑 @ShaniaTwain @BSTHydePark https://t.co/GdBRRxXEdM

    607429645K viewsView on X
  • Jun 21, 20262.4x their median

    Boston, We’re monitoring the weather for tomorrow, but the show will go ahead at Fenway Park as planned. If anything changes then trust us, we’ll be the first to share updates here. See you soon — we can’t wait✌️ https://t.co/2rY6c5Drf6

    59312134113K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tedlasso

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 254 interactions against 533K followers, an engagement rate of 0.048%. Posts are seen about 20K times each, and 1.30% of those impressions turn into an interaction. That is about 3.68% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 2.2K interactions, about 8.5x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Mumford & Sons's engagement rate on X?
Mumford & Sons (@MumfordAndSons) has an engagement rate of 0.048%, based on the median interactions across 7 original posts from the last 30 days against 532,713 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.048%, Mumford & Sons sits above the 25th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MumfordAndSons have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MumfordAndSons post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.4 posts per day across the measured window.

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