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Castillo de Chapultepec engagement report

@Museodehistoria - 485K followers on X

Measured over 32 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 485K followers
Per impression
1.39%
936 views on a typical post
Reach
0.19%
of its followers see a post
Typical post
13
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.13/day
active 73% of days
Peak time
02:00 UTC
Thursday

A typical post picks up 13 interactions against 485K followers, an engagement rate of 0.003%. Measured over 32 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 936 times each, and 1.39% of those impressions turn into an interaction. That is about 0.193% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 199 interactions, about 15x its own typical post. Recurring topics include #concierto, #colecciónmnh, #filah2026.

Measured over 32 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #concierto, #colecciónmnh, #filah2026.

Compared with accounts its own size

Castillo de Chapultepec's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Castillo de Chapultepec sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 25, 202615x their median

    ¿Conoces los secretos que guarda el vitral emplomado que se encuentra en la planta alta del área conocida como Álcazar? #EnVideo te contamos sobre la guardiana de nuestros jardines, que aparece retratada en este objeto emblemático de la #colecciónmnh https://t.co/U7fcSBL7NA

    14947306.0K viewsView on X
  • Oct 3, 202311x their median

    #TomaNota Los únicos puntos de venta autorizados para la compra de boletos del museo son el sitio web: https://t.co/NNrflldb5R y la taquilla ubicada al inicio de la rampa. El museo no se hace responsable por la compra de boletos a través de otros medios no autorizados. https://t.co/43GxLiQNUe

    1102413030K viewsView on X
  • Jul 21, 20263.4x their median

    #UnDíaComoHoy 21 de julio pero de 1822, Agustín de Iturbide fue coronado como Agustín I, emperador de México. #EnVideo te contamos algunos datos de este episodio, así como de las piezas relacionadas con este personaje que podrás encontrar en las salas del museo. #colecciónmnh https://t.co/wL1uzLZusI

    3310103.0K viewsView on X
  • Jul 31, 20263.1x their median

    En el #DiaMundialDelBordado te mostramos algunos dechados de la #colecciónMNH. En estas piezas de tela las niñas y jovencitas ensayaban sus destrezas para bordar, habilidad considerada fundamental y cuyo dominio indicaba que estaban listas para el matrimonio. https://t.co/GnB87MDRts

    3010001.8K viewsView on X
  • Aug 6, 20262.8x their median

    Estudiantes de la licenciatura de Restauración en la @encrym realizaron sus prácticas intersemestrales en el museo, colaborando en la conservación preventiva de los objetos metálicos del Salón Comedor. #EnVideo maestras y estudiantes te cuentan más de este proceso. #colecciónmnh https://t.co/oDYYnVa1m9

    296112.4K viewsView on X
  • Aug 5, 20262.5x their median

    🎶 Este sábado 8 de agosto ven a disfrutar de melodías tradicionales, música mexicana y composiciones de Haydn en el concierto de piano, canto y cuerdas que se presentará a las 12 h en el Patio del Alcázar 🎶 🎟️ Actividad incluida en el boleto de entrada. https://t.co/38btsk8dH2

    264202.1K viewsView on X
  • Aug 9, 20262.2x their median

    #UnDíaComoHoy pero de 1879 nace Emiliano Zapata. Salvador Rueda, director del museo, te cuenta #EnVideo un poco de la vida y obra de este personaje de la historia de México. #colecciónMNH https://t.co/SB6Nf9U6zu

    218003.4K viewsView on X
  • Aug 12, 20262.0x their median

    El personal del museo lamenta el sensible fallecimiento del escritor Vicente Quirarte Castañeda. Descanse en paz. https://t.co/FVVabjNJXg

    242002.3K viewsView on X
  • Aug 18, 20261.9x their median

    #TeMostramos algunos detalles de este ajedrez del siglo XIX elaborado en marfil y hueso. Sus piezas tienen, en su base, pequeñas esferas de la paciencia. Es parte de la #colecciónMNH que no se exhibe en salas. ¿Qué detalle te llama más la atención? 📸 : Omar Dumaine https://t.co/ld6y0339fY

    195101.6K viewsView on X
  • Jul 25, 20261.8x their median

    El pasado miércoles en la #triviaMNH te pedimos que nos dijeras en qué espacio se encontraba el detalle de la primera https://t.co/WwjQvZiPTF respuesta es: Patio de Escudos. Este es uno de los detalles de las puertas que se encuentran en este lugar. ¿Le atinaste? #colecciónMNH https://t.co/7hwZoE33mN

    185001.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#concierto#colecciónmnh#filah2026#música#envideo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 13 interactions against 485K followers, an engagement rate of 0.003%. Measured over 32 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 936 times each, and 1.39% of those impressions turn into an interaction. That is about 0.193% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 199 interactions, about 15x its own typical post. Recurring topics include #concierto, #colecciónmnh, #filah2026.

What is Castillo de Chapultepec's engagement rate on X?
Castillo de Chapultepec (@Museodehistoria) has an engagement rate of 0.003%, based on the median interactions across 32 original posts from the last 30 days against 485,312 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Castillo de Chapultepec sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Museodehistoria have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Museodehistoria post?
Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.

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