NAACP engagement report
@NAACP - 555K followers on X
Measured over 1 original post from a 30-day window, last computed on August 27, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 749 interactions against 555K followers, an engagement rate of 0.135%. Posts are seen about 18K times each, and 4.18% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 7.0K interactions, about 9.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 27, 2026. Recurring tag: #breaking.
Where this sits in the catalog
At 0.135%, NAACP sits above the 50th percentile of the 37,071 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- May 19, 20269.3x their median
The NAACP is taking a stand. Today, we launch the #OutofBounds campaign, a national call to action for Black athletes, families, fans, and allies. In response to states erasing Black voting representation after the Supreme Court’s Louisiana v. Callais decision, we are demanding accountability. "Out of Bounds is our answer: we are naming the contradiction, and we are calling on Black athletes, families, fans, and consumers to act on it. The same power that built these programs can be redirected." —NAACP President and CEO @DerrickNAACP This is about more than sports. It’s about justice. Learn more and join the movement: https://t.co/H3PDNjEeAL
- May 26, 20268.6x their median
BREAKING: South Carolina's Senate rejects President Trump's push to redraw U.S. House districts to try to get Republicans an extra seat. https://t.co/99PxKitOza
- Apr 29, 20267.1x their median
Today’s Supreme Court decision in Louisiana vs. Callais is a direct attack on Black voters and marks a shameful moment in our democracy. This ruling opens the door to racial gerrymandering that will take us back to Jim Crow. This ruling is a betrayal of Black voters and the promise of democracy. We will not stay silent. https://t.co/4te7bRGtBn
- Jun 30, 20267.0x their median
We condemn the Supreme Court's ruling banning transgender youth from sports teams. There is nothing American about banning kids from sports simply for being themselves. Our schools must be safe, accessible spaces for every child. Sports are not a privilege. They are community. They are belonging. They are a daily signal to a young person that they have a place in this world. We're calling on Congress to pass the Equality Act and establish full civil rights protections for LGBTQIA+ Americans. The dignity of every child is non-negotiable. https://t.co/09jVENW9zp
- Jul 21, 20264.5x their median
#BREAKING: In a crucial moment for transparency and accountability, the NAACP and renowned civil rights attorney @AttorneyCrump will hold a press conference tomorrow to announce the findings of an independent autopsy connected to the death of Nolan Wells. Family members, legal representatives, and NAACP leadership are expected to attend. Watch live: https://t.co/y85jHELcuT
- Apr 23, 20264.5x their median
The DOJ's indictment of the Southern Poverty Law Center is a chilling attack on civil rights advocacy. "Trump's DOJ has been weaponized by dangerous forces. Every organization and individual engaged in social justice should be alarmed. What we are seeing in real time is an administration seeking to leverage its position to target individuals and organizations that do not agree with its political thought." — NAACP President and CEO @DerrickNAACP Stand with us. We're urging every advocate to speak out and encouraging every voter to make their voices heard loud and clear in November during the midterm elections. https://t.co/1eoEoYyYxV
- Jul 14, 20263.1x their median
Footage from a security camera captured the shooting Monday during an immigration enforcement operation in the city of Biddeford. The incident marked the second time in a week that ICE used deadly force and at least the ninth death since President Donald Trump began his immigration crackdown.
- May 8, 20262.0x their median
In a democracy, the voters decide. Today, the Virginia Supreme Court chose to silence them. Just weeks ago, Virginians approved a temporary redistricting referendum to keep extremist lawmakers accountable. The NAACP proudly mobilized across the Commonwealth, contacting over 150,000 Black voters to help secure this victory. By overturning this measure, the Court has rejected the clear will of the people. We are exploring all legal and legislative avenues to restore the will of the voters and ensure equal representation for every American. https://t.co/1OkE6CBq2a
- May 16, 20261.6x their median
Our right to vote is facing new threats, but we are standing our ground. Following the Supreme Court's Callais decision, NAACP is uniting with over 90 organizations to defend fair representation across the South. We are organizing, mobilizing, and building power for the road ahead. Tune in live for All Roads Lead to the South TOMORROW, May 16, at 1 p.m. ET: https://t.co/sIfKCAoASH
- Jun 12, 2026
Sixty-three years ago today, Medgar Evers returned home to his family only to be met with an assassin's bullet before he could even reach his front door. The 37-year old father of three, husband, and NAACP leader's life and voice were stolen from us in a senseless act of racial violence. Today, we honor his courage, his sacrifice, and his unwavering dedication to the fight for justice, equity, and voting rights. His legacy lives on in each of us. May the movement continue to move forward in his memory.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 749 interactions against 555K followers, an engagement rate of 0.135%. Posts are seen about 18K times each, and 4.18% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 7.0K interactions, about 9.3x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is NAACP's engagement rate on X?
- NAACP (@NAACP) has an engagement rate of 0.135%, based on the median interactions across 1 original posts from the last 30 days against 554,523 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.135%, NAACP sits above the 50th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NAACP have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NAACP post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.