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NASA Webb Telescope engagement report

@NASAWebb - 3.5M followers on X

Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.059%
of 3.5M followers
Per impression
1.70%
122K views on a typical post
Reach
3.48%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.082%
100 bookmarks on a typical post
Posting rate
0.53/day
active 20% of days
Peak time
15:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.1K interactions against 3.5M followers, an engagement rate of 0.059%. Posts are seen about 122K times each, and 1.70% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 5.1K interactions, about 2.4x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.059%, NASA Webb Telescope sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 25, 20262.4x their median

    Amaze amaze amaze! Webb teamed up with @NASAHubble, observing the ringed planet in complementary wavelengths of light to give us a richer, more layered understanding of its atmosphere. https://t.co/RJrz4Xd6Qw https://t.co/6ivoSELu6S

    4.4K5576040415K viewsView on X
  • May 7, 20262.4x their median

    Don’t let anyone dull your shine 💫 The heart of galaxy M77 nearly outshines the galaxy itself in this mid-infrared Webb image. Gas rapidly orbits the central black hole, heating up, and radiating light. https://t.co/LDOGmXEytb https://t.co/uUnT4cb7v9

    4.0K8527753220K viewsView on X
  • Aug 10, 20262.0x their median

    It's the circle of life… Webb's look at the Lion Nebula, the remains of a dying lower-mass star, is in both the mid and near-infrared. Though massive stars undergo supernova explosions at the end of their lives, lower-mass stars shed their outer layers. https://t.co/9dmHxUlHio

    3.5K6246838133K viewsView on X
  • Mar 23, 20263.5x their median

    Webb captured this new image of galaxy Messier 58, in both the near and mid-infrared, as part of a treasury of 55 massive, star-forming galaxies. The data on the properties of these galaxies will add insight to our picture of how galaxies grow and evolve over cosmic time. https://t.co/7vWkSbZCj4

    3.5K5805921347K viewsView on X
  • Mar 24, 20262.6x their median

    Is it just me or is that galaxy getting closer? 👀 M90 (NGC 4569), shown here in this new Webb image, is indeed getting closer! Its orbit through the Virgo cluster has accelerated so much that M90 is in the process of escaping the cluster entirely and is moving in our direction. https://t.co/luJwJhgDwa

    2.6K3909014343K viewsView on X
  • Jun 12, 2026

    Have you ever wanted to have your name 'Roman' a million miles away? Now you can! Send your name along the Nancy Grace Roman Space Telescope, scheduled to launch Aug. 30, 2026! Sign up here: https://t.co/mSLkvPLgVB Submissions close July 12. https://t.co/jatFEfNAJO

    2.3K53963155236K viewsView on X
  • Mar 20, 20262.4x their median

    Two eyes on the Black Eye Galaxy! Data from Hubble and @NASAWebb combine in this new image of the Black Eye Galaxy, also known as Messier 64. Astronomers used Hubble and Webb to study this galaxy to learn more about star formation in nearby galaxies: https://t.co/A4DJSMzIv1 https://t.co/3xZcw1GTRv

    2.4K3744215122K viewsView on X
  • Mar 13, 20262.3x their median

    Now on display at Air and Space: 🌌 James Webb Space Telescope Pathfinder, a full-scale engineering model used by @nasawebb for critical testing in development of the spacecraft ☀️ Parker Solar Probe full-scale model built primarily out of spare parts and back-ups from the spacecraft that has flown through the Sun’s corona

    2.4K3016114391K viewsView on X
  • May 15, 20262.1x their median

    Westerlund 2 is a young cluster of thousands of stars located about 20,000 light-years from Earth. This close-up image, roughly 12 light-years across, combines observations from NASA's Chandra X-ray Observatory & @NASAWebb.✨ https://t.co/9p96D0f1Zj

    2.0K4184125105K viewsView on X
  • Jun 10, 2026

    Webb has delivered the strongest evidence yet that its discovery of mysterious Little Red Dots (LRD) are “black hole stars.” They appear starting ~600 million years after the big bang, and scientists are still working out exactly what they are. https://t.co/MIEwfifyzi https://t.co/UEN7tLJzlF

    2.0K3795730105K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.1K interactions against 3.5M followers, an engagement rate of 0.059%. Posts are seen about 122K times each, and 1.70% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 5.1K interactions, about 2.4x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NASA Webb Telescope's engagement rate on X?
NASA Webb Telescope (@NASAWebb) has an engagement rate of 0.059%, based on the median interactions across 5 original posts from the last 30 days against 3,517,754 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.059%, NASA Webb Telescope sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NASAWebb have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NASAWebb post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.53 posts per day across the measured window.

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