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NASA Events engagement report

@NASA_Events - 473K followers on X

Measured over 1 original post from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.032%
of 473K followers
Per impression
0.835%
18K views on a typical post
Reach
3.88%
of its followers see a post
Typical post
153
interactions (median)
Saved
0.055%
10 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
20:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 153 interactions against 473K followers, an engagement rate of 0.032%. Posts are seen about 18K times each, and 0.835% of those impressions turn into an interaction. That is about 3.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 8.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 28, 2026. Recurring tag: #america250.

Where this sits in the catalog

At 0.032%, NASA Events sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 3, 20268.5x their median

    The Artemis II crew is coming to the Great American State Fair! 🚀 @Astro_Reid, @AstroVicGlover, @Astro_Christina, and @Astro_Jeremy will take the Freedom Stage on July 4 at 2pm ET. Don’t miss your chance to hear from the astronauts who recently flew around the Moon! https://t.co/B91iyw8bwP

    1.1K151411557K viewsView on X
  • Jul 2, 20262.2x their median

    Here’s to 250 years of American ingenuity! 🇺🇸 Launching as early as August, @NASARoman is set to transform how we explore the cosmos. Its sweeping surveys will reveal billions of cosmic objects and help write the next chapter of U.S. space leadership. https://t.co/yxVZJG0J7X https://t.co/MuteTc68Do

    266638119K viewsView on X
  • Apr 22, 2026

    During our recent #NASASocial at #NASAMichoud, the group got the chance to take a short drive over to @NASAStennis! They viewed the RS-25 engines that will be used for Artemis III, IV, and V and toured the test stand where these engines are hot fire tested! https://t.co/6qWw2ZIAzB

    17428111130K viewsView on X
  • Apr 20, 2026

    Surprise! Our #NASASocial group was treated to a special guest this morning ahead of the core stage rollout. They got a chance to talk to NASA astronaut @Astro_Ayers about her space experiences and what's upcoming for Artemis. https://t.co/B9U8CEftNm

    1722111514K viewsView on X
  • Apr 20, 2026

    Artemis Il ➡️ Artemis III We are here at #NASAMichoud for the rollout of the SLS rocket's core stage that will provide the fuel to launch the Artemis Ill mission. Stay tuned today as we take you behind-the-scenes along with our #NASASocial group! https://t.co/sElQuZZbH5

    16323415.2K viewsView on X
  • Jul 3, 2026

    Artemis spacesuits aren’t just stylish 😎 They can keep the crew safe for up to six days if the spacecraft cabin loses pressure. Check out one of these spacesuits up-close at the NASA Exhibit in the Innovation Pavilion at the Great American State Fair! https://t.co/z2LDU839hG

    15622805.2K viewsView on X
  • Jul 3, 2026

    What will it take to build the @NASAMoonBase? Stop by the NASA Exhibit in the Innovation Pavilion at the Great American State Fair to learn about the technologies, missions, and innovations that will help future explorers live and work on the lunar surface. https://t.co/0ZbWyvXNFL

    150265215K viewsView on X
  • Jul 8, 2026

    Freedom ✅ Fair ✅ Fission-Powered Spacecraft ✅ Discover the future of deep space exploration! Come see @NASA at the Great American State Fair to learn more about our upcoming Space Reactor-1 Freedom mission — and to see what a nuclear-powered spacecraft could look like. We’ll be here at the NASA pavilion through July 10: https://t.co/A1q3oEk26T

    14529516.4K viewsView on X
  • Apr 20, 2026

    Copy, bracelet! Our Artemis Ill core stage rollout #NASASocial is coming to an end - but the great part about an experience like this is that the memories and friendships will last a lifetime. Thanks for joining us, friends! https://t.co/MKdUyJFlmt

    1481212515K viewsView on X
  • Jul 6, 2026

    We're building humanity's first lunar outpost. Stop by the NASA Exhibit in the Innovation Pavilion at the Great American State Fair to learn about the technologies, missions, and innovations driving development of @NASAMoonBase. More: https://t.co/EQFeErAxgh https://t.co/Im5qWYkLgC

    13520218.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#america250

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 153 interactions against 473K followers, an engagement rate of 0.032%. Posts are seen about 18K times each, and 0.835% of those impressions turn into an interaction. That is about 3.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 8.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NASA Events's engagement rate on X?
NASA Events (@NASA_Events) has an engagement rate of 0.032%, based on the median interactions across 1 original posts from the last 30 days against 472,606 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, NASA Events sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NASA_Events have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NASA_Events post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.

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