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Nottingham Forest engagement report

@NFFC - 764K followers on X

Measured over 86 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.075%
of 764K followers
Per impression
2.07%
28K views on a typical post
Reach
3.61%
of its followers see a post
Typical post
570
interactions (median)
Saved
0.007%
2 bookmarks on a typical post
Posting rate
3.3/day
active 17% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 570 interactions against 764K followers, an engagement rate of 0.075%. Measured over 86 original posts, its engagement rate beats 66% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 2.07% of those impressions turn into an interaction. That is about 3.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 86 posts sampled, 79% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 27K interactions, about 48x its own typical post.

Measured over 86 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Nottingham Forest's engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.075%, Nottingham Forest sits above the 25th percentile of the 37,320 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.1%
Engagement rate as a share of followers, across the 37,320 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,750 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 31, 202648x their median

    Welcome to Nottingham Forest, Daniel Muñoz. ✍️ https://t.co/jvbcPsdMxU

    25K1.5K154233810K viewsView on X
  • Aug 29, 202618x their median

    Top today, Macca. 🪄 The @PremierLeague Player of the Match. https://t.co/5PdzafcukF

    9.7K6256590137K viewsView on X
  • Aug 31, 202618x their median

    Reunited with Oliver Glasner. 😁 https://t.co/mv929BViG0

    9.9K3194133393K viewsView on X
  • Aug 29, 202615x their median

    James McAtee is your Player of the Match. 👏 https://t.co/mrwnb8VMMs

    8.2K319493184K viewsView on X
  • Aug 31, 202615x their median

    The ink is dry. 🖋️ https://t.co/4mefRLf8eM

    7.7K4661041061.6M viewsView on X
  • Aug 31, 20267.5x their median

    The first Colombian to play for Nottingham Forest. 🇨🇴 https://t.co/ko89rtQ4qZ

    4.1K1862418117K viewsView on X
  • Aug 31, 20265.9x their median

    Dani's tattoo tour. 🖋️ https://t.co/57VFcg1skj

    3.1K1426164820K viewsView on X
  • Aug 31, 20264.9x their median

    Daniel's new home. 🏡 https://t.co/HFBZiwUmZW

    2.7K1186541K viewsView on X
  • Aug 29, 20264.2x their median

    It finishes level at Anfield. 👊 https://t.co/KkmeV7NdMv

    2.0K1821628780K viewsView on X
  • Aug 29, 20264.1x their median

    Morgan Gibbs-White. 🥶 https://t.co/eqMYiuyvhn

    2.2K10722737K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 570 interactions against 764K followers, an engagement rate of 0.075%. Measured over 86 original posts, its engagement rate beats 66% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 2.07% of those impressions turn into an interaction. That is about 3.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 86 posts sampled, 79% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 27K interactions, about 48x its own typical post.

What is Nottingham Forest's engagement rate on X?
Nottingham Forest (@NFFC) has an engagement rate of 0.075%, based on the median interactions across 86 original posts from the last 30 days against 764,315 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.075%, Nottingham Forest sits above the 25th percentile of the 37,320 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NFFC have real engagement?
Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NFFC post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 3.3 posts per day across the measured window.

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