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Philadelphia Flyers engagement report

@NHLFlyers - 1.4M followers on X

Measured over 67 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.031%
of 1.4M followers
Per impression
1.07%
41K views on a typical post
Reach
2.87%
of its followers see a post
Typical post
437
interactions (median)
Saved
0.015%
6 bookmarks on a typical post
Posting rate
3.13/day
active 93% of days
Peak time
15:00 UTC
Monday

A typical post picks up 437 interactions against 1.4M followers, an engagement rate of 0.031%. Measured over 67 original posts, its engagement rate beats 52% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 41K times each, and 1.07% of those impressions turn into an interaction. That is about 2.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 67 posts sampled, 79% carry an image or video, 6% are part of a thread and 19% link out. The account's strongest tracked post pulled 2.2K interactions, about 5.1x its own typical post. Recurring topics include #letsgoflyers, #nhltopplayers.

Measured over 67 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #letsgoflyers, #nhltopplayers.

Compared with accounts its own size

Philadelphia Flyers's engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.031%, Philadelphia Flyers sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 20265.1x their median

    OFFICIAL: We have agreed to terms with forward Nikita Grebenkin on a two-year contract worth an average annual value (AAV) of $1.1M.

    1.8K24355111257K viewsView on X
  • Aug 19, 20264.4x their median

    Good morning. @GrittyNHL saw his shadow today. Six more weeks until Flyers hockey. https://t.co/YtkLRFGsUV

    1.7K171161147K viewsView on X
  • Aug 20, 20264.2x their median

    Help us wish Vladdy a happy birthday! šŸŽ‚šŸŽˆšŸ™Œ https://t.co/bj9tIICpCz

    1.6K140503144K viewsView on X
  • Aug 16, 20264.0x their median

    The Brick Wall of Broad Street Dan Vladar (@NHLFlyers) checks in at #⃣8⃣ on NHL Network's Top 10 Goalies Right Now list! šŸ“ŗ: #NHLTopPlayers on NHL Network https://t.co/ihReiMORKb

    1.5K1672329131K viewsView on X
  • Aug 15, 20263.9x their median

    Counting down to Year 2 in Philly. šŸ”„ https://t.co/8oK0IlLUHa

    1.5K161111647K viewsView on X
  • Aug 22, 20263.9x their median

    MM39 days away. #LetsGoFlyers https://t.co/QgE2rAUiK4

    1.5K177241845K viewsView on X
  • Aug 11, 20263.6x their median

    Tocc casually putting up four goals in front of Rocky. 🄊 https://t.co/QbsGwPCHSf

    1.4K1083318105K viewsView on X
  • Aug 2, 20263.2x their median

    BONK! šŸ’„ Hockey returns in 59 days. #LetsGoFlyers https://t.co/53oJFVboyz

    1.3K12215949K viewsView on X
  • Aug 10, 20262.5x their median

    We found an excuse to hit the goal horn in August. 🚨 @KendallSkalicky | #LetsGoFlyers https://t.co/nJurfFJPtg

    9815924777K viewsView on X
  • Aug 1, 20262.4x their median

    What life will sound like in 60 days. https://t.co/D0g5wKRNdl

    91398201350K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#letsgoflyers#nhltopplayers

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 437 interactions against 1.4M followers, an engagement rate of 0.031%. Measured over 67 original posts, its engagement rate beats 52% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 41K times each, and 1.07% of those impressions turn into an interaction. That is about 2.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 67 posts sampled, 79% carry an image or video, 6% are part of a thread and 19% link out. The account's strongest tracked post pulled 2.2K interactions, about 5.1x its own typical post. Recurring topics include #letsgoflyers, #nhltopplayers.

What is Philadelphia Flyers's engagement rate on X?
Philadelphia Flyers (@NHLFlyers) has an engagement rate of 0.031%, based on the median interactions across 67 original posts from the last 30 days against 1,417,282 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.031%, Philadelphia Flyers sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NHLFlyers have real engagement?
Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NHLFlyers post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 3.13 posts per day across the measured window.

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