NITI Aayog engagement report
@NITIAayog - 2.6M followers on X
Measured over 94 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 80 interactions against 2.6M followers, an engagement rate of 0.003%. Measured over 94 original posts, its engagement rate beats 29% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.595% of those impressions turn into an interaction. That is about 0.509% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 94 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 1.1K interactions, about 14x its own typical post.
Measured over 94 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
NITI Aayog's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, NITI Aayog sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 13, 202614x their median
YSR Kadapa district is transforming school meal delivery through the SMART Kitchen Initiative, combining technology, modern infrastructure, efficient logistics, sustainability, and community participation under the Aspirational Districts and Aspirational Blocks Programmes. Across the district, 38 SMART Kitchens now serve nearly 1 lakh children every day through 105 optimised routes and 95 dedicated delivery vehicles, ensuring timely and reliable delivery of nutritious meals. The initiative integrates centralised mechanised cooking, standardised food-safety protocols, GPS-enabled transportation, real-time monitoring dashboards, and QR-based feedback systems, making the process more transparent, traceable, and accountable. Sustainability is embedded in the model through solar energy, electric mobility, energy-efficient systems, and bio-digester-based waste management, while women-led Self Help Groups continue to play a vital role in community participation and local ownership. The SMART Kitchen Initiative demonstrates how convergence, technology, and community engagement can transform an everyday public service into a more efficient, sustainable, and people-centric system—advancing better nutrition and brighter futures for children. #SMARTKitchens #SchoolNutrition @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 17, 20267.6x their median
NITIAayog welcomes Shri Anurag Jain as the new Chief Executive Officer. Shri Anurag Jain, a 1989-batch IAS officer of the Madhya Pradesh cadre, brings with him nearly four decades of experience in public administration and policymaking. He has previously served as Chief Secretary, Madhya Pradesh; Secretary, Ministry of Road Transport & Highways; and Secretary, Department for Promotion of Industry and Internal Trade (DPIIT). #NITIAayog #ViksitBharat @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 19, 20267.1x their median
The Seven Streams: Universities as Catalysts for Viksit Bharat In an article published in The Statesman, Dr. R. Balasubramaniam, Member, NITI Aayog, reflects on the Sapta Dhara, the seven streams of strength outlined in the Prime Minister’s Independence Day address, and the role of universities in turning this national aspiration into action. He highlights how manufacturing, agriculture, technology, defence, the green and blue economy, and soft power represent fields of opportunity where universities can engage with real-world challenges and contribute to national development. The article emphasises the need for universities to move beyond traditional certification and focus on problem-solving, experiential learning, community engagement, and developing students who can contribute meaningfully to India’s journey towards Viksit Bharat 2047. Read the Full Article: https://t.co/rBOIqLyamP #ViksitBharat2047 #HigherEducation @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @drrbalu
- Aug 11, 20264.2x their median
As artificial intelligence reshapes the global economy, the debate is moving beyond technology to questions of economic power, strategic capability, and national resilience. In an article published in Mint, Mr. V. Anantha Nageswaran, Chief Economic Adviser to the Government of India, and Ms. Debjani Ghosh, Distinguished Fellow, NITI Aayog, argue that AI sovereignty should not be understood as complete self-sufficiency or technological isolation. Instead, the focus should be on identifying critical dependencies, building trusted partnerships, and developing the capabilities that matter most for long-term competitiveness. The article highlights the importance of strengthening domestic strengths in areas such as talent, manufacturing, data, compute, and innovation, while remaining deeply connected to global markets and value chains. It also underlines the need for selective strategic autonomy, where countries retain the ability to make independent choices in technologies that are essential for economic security and future growth. For India, the challenge is not to replicate every layer of the AI stack, but to build the capacity, institutions, and partnerships required to become a significant producer of technology, not merely a consumer of it. #ArtificialIntelligence #EconomicGrowth @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @debjani_ghosh_
- Aug 3, 20263.9x their median
Amidst the many developments that have dominated the news cycle in recent weeks, I thought it worthwhile to highlight an important milestone for India’s science, technology and innovation ecosystem. https://t.co/IK7XkybN40
- Aug 5, 20263.8x their median
Dr. Joram Aniya, Member, NITI Aayog, visited the Buddh International Circuit (BIC), Greater Noida, to review the infrastructure and facilities at India's premier motorsport racing circuit and explore opportunities to strengthen the country's motorsports ecosystem. During the visit, she was briefed on the development of the Formula One track and associated facilities, including the Race Control Room, Pit Lane, Pit Garages, Paddock, and other supporting infrastructure. She also undertook a track experience to gain first-hand insights into the circuit and its operational capabilities. The discussions focused on the optimal utilisation of this world-class sporting infrastructure through the hosting of national and international motorsport events, the development of the motorsports ecosystem, and the promotion of sports tourism. Dr. Aniya emphasised the importance of leveraging existing sports infrastructure through coordinated efforts among stakeholders to position India as a preferred destination for major international sporting events. #BuddhInternationalCircuit #SportsInfrastructure @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 8, 20263.3x their median
It was a privilege to be part of the 57th Convocation of @iitdelhi which was graced by the Honourable Prime Minister Shri Narendra Modi ji @narendramodi as the Chief Guest. The Prime Minister delivered an inspiring address, encouraging students not to compare their salaries, placements, or startup milestones with their peers. He reminded them that the real competition is with oneself and emphasised the importance of continuous learning, noting that “those who learn will win.”
- Aug 30, 20262.5x their median
NITI Aayog Delegation Visits Kargil War Memorial & LoC 🇮🇳 Dr. Ashok K. Lahiri, Vice Chairperson, NITI Aayog, along with senior NITI Aayog officials, visited the Kargil War Memorial, Dras, and Post 43 along the LoC. At the Kargil War Memorial, Dr. Lahiri was briefed on Operation VIJAY and the valour and sacrifice of the Armed Forces. He laid a wreath in solemn remembrance of the bravehearts who made the supreme sacrifice for the Nation. At Post 43, he interacted with troops and gained insights into their experiences at the LoC and the courage, vigilance and resilience with which they continue to safeguard the nation’s frontiers. The visit was a profound reminder of the courage, sacrifice and unwavering dedication of our Armed Forces. NITI Aayog salutes the bravehearts who safeguard our Nation. #NITIAayog #IndianArmy #FireAndFuryCorps #KargilWarMemorial @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp @adgpi @NorthernComd_IA @LadakhLg @prodefleh @ANI
- Aug 20, 20262.2x their median
Prof. (Dr.) M. Srinivas, Member (Health), NITI Aayog, chaired a multi-stakeholder consultation on Neurodevelopmental Disorders in the paediatric age group, bringing together representatives from the Ministries of Health & Family Welfare, Social Justice & Empowerment, and Education; leading academic institutions including AIIMS New Delhi, NIMHANS Bengaluru, IHBAS Delhi and CMC Vellore; research organisations such as ICMR; and NGOs including Ramakrishna Mission and The Hans Foundation. The discussions focused on early identification, timely intervention, interdisciplinary care, strengthening service delivery, and inter-sectoral convergence, with emphasis on the importance of the first 1,000 days of life. The consultation highlighted the need for a whole-of-government, whole-of-society and evidence-based approach to strengthen neurodevelopmental care for Autism Spectrum Disorders, Attention Deficit Hyperactivity Disorders, Cerebral Palsy and other neurodevelopmental disorders. These efforts can help improve access to rehabilitation and support services and enable every child to achieve their full developmental potential. #Neurodevelopment #ChildHealth @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @ashoklahiribjp
- Aug 21, 20262.1x their median
Dr. Gobardhan Das, Member, NITI Aayog, met Smt. Nirmala Sitharaman, Union Minister of Finance & Corporate Affairs, to discuss key priorities in higher education and research. The discussions focused on strengthening funding for higher education, addressing the challenge of brain drain, and creating stronger linkages between education, research and innovation to enable India’s talent to contribute meaningfully to the nation’s development. #PMOIndia #NITIAayog #HigherEducation #Innovation @PMOIndia @narendramodi @Rao_InderjitS @MIB_India @PIB_India @DDNewslive @dasgobardhan @ashoklahiribjp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 80 interactions against 2.6M followers, an engagement rate of 0.003%. Measured over 94 original posts, its engagement rate beats 29% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.595% of those impressions turn into an interaction. That is about 0.509% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 94 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 1.1K interactions, about 14x its own typical post.
- What is NITI Aayog's engagement rate on X?
- NITI Aayog (@NITIAayog) has an engagement rate of 0.003%, based on the median interactions across 94 original posts from the last 30 days against 2,641,814 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, NITI Aayog sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NITIAayog have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NITIAayog post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 3.87 posts per day across the measured window.