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New York Islanders engagement report

@NYIslanders - 559K followers on X

Measured over 39 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.045%
of 559K followers
Per impression
0.988%
25K views on a typical post
Reach
4.52%
of its followers see a post
Typical post
250
interactions (median)
Saved
0.028%
7 bookmarks on a typical post
Posting rate
1.33/day
active 40% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 250 interactions against 559K followers, an engagement rate of 0.045%. Measured over 39 original posts, its engagement rate beats 56% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 0.988% of those impressions turn into an interaction. That is about 4.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 44% carry an image or video and 21% link out. The account's strongest tracked post pulled 2.1K interactions, about 8.4x its own typical post. Recurring topics include #isles, #islesnation, #internationaldogday.

Measured over 39 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #isles, #islesnation, #internationaldogday.

Compared with accounts its own size

New York Islanders's engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.045%, New York Islanders sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 20268.4x their median

    DRUMROLL PLEASE 🥁🥁🥁 The winning Third Jersey Design Concept is the Navy Lighthouse! Stay tuned for the final kit design. https://t.co/WE5PdM4QWZ

    1.6K157151140219K viewsView on X
  • Aug 17, 20266.6x their median

    Barzy reveals the final 2️⃣ jersey designs in the 27-28 Third Jersey Fan Vote… and gives his pick on what jersey concept should win it all! https://t.co/eWvnp5octN

    1.3K10988137291K viewsView on X
  • Aug 21, 20266.2x their median

    Take a closer look at the 27-28 Third Jersey Design Concept. Be sure to tell us what you would like to see in the final jersey kit design: https://t.co/7w9bxDA3YW https://t.co/LtNeB4uBU0

    1.1K135201116523K viewsView on X
  • Aug 21, 20262.9x their median

    Schaefer joined in on the fun at the @MattMartinFdn Hockey Academy! https://t.co/4gLFzCQNFB

    6564941437K viewsView on X
  • Aug 22, 20262.6x their median

    Hockey season 🔜 https://t.co/L6jSfJ3tjl

    568587523K viewsView on X
  • Aug 26, 20262.5x their median

    All the photos of Marty to celebrate #InternationalDogDay! 🐶🐾 https://t.co/KTVSRNI2cf

    561581712K viewsView on X
  • Aug 20, 20262.0x their median

    The final round of the 27-28 Third Jersey Fan Vote ends today at 5pm! Get your vote in now ⤵️

    2441415198174K viewsView on X
  • Aug 19, 20261.6x their median

    The vote is neck and neck with only 28 votes separating the two 👀 YOUR VOTE WILL MAKE THE DIFFERENCE, #ISLESNATION!

    30413642967K viewsView on X
  • Aug 22, 20261.5x their median

    Happy Birthday, Schenn! 🎉 https://t.co/CI4j3VSgwD

    352149018K viewsView on X
  • Aug 18, 2026

    Things are getting interesting! Here’s where the Final Round of votes stand tonight. If you have ideas for the final design, cast your vote and tell us through the form at the end. Vote now ⬇️

    209108139107K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#isles#islesnation#internationaldogday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 250 interactions against 559K followers, an engagement rate of 0.045%. Measured over 39 original posts, its engagement rate beats 56% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 0.988% of those impressions turn into an interaction. That is about 4.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 44% carry an image or video and 21% link out. The account's strongest tracked post pulled 2.1K interactions, about 8.4x its own typical post. Recurring topics include #isles, #islesnation, #internationaldogday.

What is New York Islanders's engagement rate on X?
New York Islanders (@NYIslanders) has an engagement rate of 0.045%, based on the median interactions across 39 original posts from the last 30 days against 559,328 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.045%, New York Islanders sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NYIslanders have real engagement?
Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NYIslanders post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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