National Gallery engagement report
@NationalGallery - 857K followers on X
Measured over 8 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 306 interactions against 857K followers, an engagement rate of 0.036%. Measured over 8 original posts, its engagement rate beats 54% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.80% of those impressions turn into an interaction. That is about 1.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 517 interactions, about 1.7x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on August 30, 2026.
Compared with accounts its own size
National Gallery's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, National Gallery sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Aug 25, 20261.7x their median
Fall in love with Renoir and his Impressionist paintings 💕 Tickets are now on sale for our upcoming exhibition, 'Renoir and Love': https://t.co/dG4D5qNBHw Discover a world of tender moments, stolen glances and timeless romance through some of Renoir's most celebrated works. https://t.co/wUIks352NI
- Aug 4, 2026
The mysterious origins of this 'colossal head' 😮 Join our curators behind-the-scenes in our five-star exhibition 'Zurbarán' as they speculate the origins of one of the most intriguing paintings on display, 'A Colossal Head'. Why do you think this work may have been created? Watch the full film and book your tickets to 'Zurbarán': https://t.co/A5BjyjOHwA
- Jun 29, 2026
A painting so life-like it was mistaken for a sculpture 😮 Join our curators as we learn more about the life and work of the Spanish baroque painter Francisco de Zurbarán. A peer of Murillo and Velázquez, Zurbarán's work stands out for it's drama, mystery and vision. Take a closer look at the exhibition here: https://t.co/JmGoXziojQ
- Aug 11, 2026
Move between soaring altarpieces and exquisite still lifes in the first major UK exhibition of this great artist from Baroque Seville ✨ Our five-star exhibition explores the life and work of Francisco de Zurbarán, a peer of Murillo and Velázquez, whose work stands out for his drama, mystery and vision. The exhibition brings together works from major galleries across Europe and the US that span Zurbarán’s career from his first religious commissions to paintings made for private devotion. Stand in front of monumental works that can still move and inspire us today. Book your tickets to 'Zurbarán': https://t.co/n821cwnsfX Until 23 August. Members go free.
- Aug 21, 2026
Paintings that stand out for their drama, vision, and quiet power ✨ This weekend is your last chance to see our five-star exhibition, 'Zurbarán'. Enter the spellbinding world of visionary Spanish painter Francisco de Zurbarán in the first major UK exhibition of this great artist from Baroque Seville. Book your tickets here: https://t.co/n821cwnsfX Until 23 August. Members go free.
- Aug 3, 2026
Escape the heatwave with Monet on the Normandy coast ☀️ ‘The Beach at Trouville’ is one of several paintings Claude Monet made in the summer of 1870, while he was on honeymoon. The woman wearing white is his new wife, Camille; while the lady in black is believed to be Marie-Anne Guédès, the wife of Monet’s friend, Eugène Boudin. A wonderful painter of the Normandy coast himself, Boudin introduced Monet to painting in this manner, 'en plein air' – a habit that would obsess and inspire him throughout his life. You can even see the sand from the beach in Normandy still embedded in the canvas! Read the full article by writer Lily Le Brun: https://t.co/fDioUEYo19
- May 19, 2026
Untangle the history behind Zurbarán’s paintings, ‘Asher’ and ‘Joseph’ 🖌️ Go behind the scenes in the Gallery's Conservation studio as we take a closer look at Francisco de Zurbarán's life-size portraits ‘Asher’ and ‘Joseph’, the first of his works to arrive in Britain. Find the paintings on display as part of our five-star exhibition 'Zurbarán'. Watch the full film and to book your tickets here: https://t.co/oxn8Yw85Cb
- Jul 22, 2026
How can we be sure who this figure is? 🤔 Savoldo's mysterious 'Mary Magdalene' stands out from other depictions of her in our collection. Join Siobhan as we take a closer look. On display during 2027 across the UK, our travelling exhibition 'Mary Magdalene: Woman and Myth' explores how artists have been inspired by the saint. Find out more: https://t.co/GIppUGrFFp
- Jun 11, 2026
An icon of British art ✨ Today marks the 250th birthday of landscape painter, John Constable. 'The Hay Wain', one of his most celebrated paintings, depicts the millpond at Flatford on the River Stour. It was one of the large landscapes set around the river that Constable exhibited at the Royal Academy between 1819 and 1825. Although the painting evokes a Suffolk scene, it was actually created in the artist’s studio in London. Find it on display in Room 40.
- May 7, 2026
Can fashion predict a civil war? At first glance, this rich portrait seems to celebrate the wealth and power of its sitters, Lords John and Bernard Stuart. But underneath, it reveals the end of an era in Britain. Fashion historian Amy Eloise Trend takes a closer look at this portrait by Anthony van Dyck to learn more about Britain in the 1600s.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 306 interactions against 857K followers, an engagement rate of 0.036%. Measured over 8 original posts, its engagement rate beats 54% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.80% of those impressions turn into an interaction. That is about 1.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 517 interactions, about 1.7x its own typical post.
- What is National Gallery's engagement rate on X?
- National Gallery (@NationalGallery) has an engagement rate of 0.036%, based on the median interactions across 8 original posts from the last 30 days against 856,875 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, National Gallery sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NationalGallery have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NationalGallery post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.