The New Yorker engagement report
@NewYorker - 8.5M followers on X
Measured over 731 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 28 interactions against 8.5M followers, an engagement rate of 0%. Posts are seen about 17K times each, and 0.163% of those impressions turn into an interaction. That is about 0.204% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 24.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 731 posts sampled, 30% carry an image or video and 95% link out. The account's strongest tracked post pulled 15K interactions, about 536x its own typical post. Recurring topics include #newyorkerradio, #metoo, #newyorkerfest.
Measured over 731 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #newyorkerradio, #metoo, #newyorkerfest.
Where this sits in the catalog
At under 0.001%, The New Yorker sits below the 10th percentile of the 217,635 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.148% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 30% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 30% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 286 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 8, 2026536x their median
A poem by Anne Carson, who was awarded the 2026 Nobel Prize in Literature. Read it in full: https://t.co/rtwdOUgu5e https://t.co/ak4Gmm1dlO
- Sep 1, 2026348x their median
A poem by Wendell Berry, who died yesterday at age 92. https://t.co/cAjR4iTs7u https://t.co/Hn58RPYtfu
- Oct 8, 2026296x their median
The newly minted Nobel Prize winner Anne Carson shared a book recommendation and some timeless writing advice at the 2024 National Book Awards. https://t.co/0nltfIVG2g
- Oct 14, 2026257x their median
The Modi government has removed more than a hundred million people from voter rolls and is cracking down on a vigorous protest movement. https://t.co/ncQ1UyVX79
- Aug 28, 2026235x their median
An early look at next week’s cover, “Pure Gold,” by Nicole Rifkin. https://t.co/n3hFTJ0wBZ https://t.co/u0afoLzCM4
- Oct 16, 2026233x their median
“At a time when Donald Trump’s party is struggling to hold both houses of Congress and his own approval ratings are cratering to historic lows, the President has been campaigning hard all week against . . . Volodymyr Zelensky,” Susan B. Glasser writes. “Yes, Trump’s October preëlection surprise is that he’s finally decided to begin openly helping Vladimir Putin in Russia’s war of conquest against Ukraine.” “Trump has pivoted to Putin so many times before that it should hardly astonish anyone that he did it again,” Glasser continues. “But these crises that Trump provokes with such regularity always manage to reveal something new, and this one has been no exception, showing a President so politically cornered by the consequences of his war in the Middle East that he turned to Putin to help him out with less than three weeks to go before the midterm elections.” Read her latest column: https://t.co/3Y9r03Q5Gv
- Aug 21, 2026211x their median
Today’s Daily Cartoon, by Ellis Rosen. https://t.co/2z8wpkSjsj
- Oct 24, 2026202x their median
Gina Hinojosa tried to recruit someone to run against Greg Abbott in the Texas gubernatorial race. “I couldn’t find a taker, because Abbott had a hundred million dollars,” she said. “Then I just realized, ‘Look, I’ve been fighting this man for years. I can do this.’ ” https://t.co/Ee6CEI0rA4
- Oct 26, 2026198x their median
Charles Kushner, a New Jersey real-estate developer and the father of Trump’s son-in-law Jared, became the U.S. Ambassador to France in 2025. Introducing himself to the French public in a social-media video, he said that he knew “a limited amount about France.” He does not speak French; he has never lived abroad. He served time in federal prison for illegal campaign contributions, tax evasion, and witness tampering. The last crime, a blackmail scheme that involved hiring a prostitute to seduce his sister’s husband, suggests a dubious approach to conflict management. Yet Trump saw fit to hand him one of the most coveted posts in American diplomacy, the seat once held by Thomas Jefferson and by Benjamin Franklin, stewarding the relationship with America’s oldest ally. Since taking up his post, Kushner has earned a reputation for meddling in domestic French politics at sensitive moments. “I don’t see how he can possibly affect the opinions of the French government by regularly irritating them,” the president of the American Academy of Diplomacy said. Lauren Collins reports on Charles Kushner’s Ambassadorship and a new cohort of MAGA diplomats who are underqualified for their posts and overeager to impress the boss back in Washington: https://t.co/yBNNXLLcv7
- Oct 28, 2026178x their median
After years of gloom in the shadow of Donald Trump, Narendra Modi, Jair Bolsonaro, and others of their ilk, progressives and liberals around the world are finding cause to celebrate. On Monday, Brazil’s President, Luiz Inácio Lula da Silva, defeated the far-right challenger, Flávio Bolsonaro, in his country’s Presidential runoff. Between Lula’s victory and events earlier this year in Hungary, where the long-ruling nationalist Prime Minister Viktor Orbán was ousted in elections, the White House has lost two hugely symbolic allies in its broader right-wing global culture war. No clear winner has yet emerged in the Israeli election, in which Trump had endorsed Prime Minister Benjamin Netanyahu, and which saw a historic turnout of Arab voters. And the U.S. President may be humbled further in next week’s midterms, as Democrats eye taking both the House and the Senate. At the same time, protests have broken out across the world. People have taken to the streets in India, France, Belgium, Spain, Albania, and Italy; among their demands are access to affordable housing, job opportunities for young people, relief from the cost of living, and greater investment in schools. “There’s no simple narrative bringing together all the separate uprisings,” Ishaan Tharoor writes. But across the world, on the streets and at the ballot box, the right-wing movement is facing a backlash. Read Tharoor’s latest column: https://t.co/lOKlql6t88
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 28 interactions against 8.5M followers, an engagement rate of 0%. Posts are seen about 17K times each, and 0.163% of those impressions turn into an interaction. That is about 0.204% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 24.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 731 posts sampled, 30% carry an image or video and 95% link out. The account's strongest tracked post pulled 15K interactions, about 536x its own typical post. Recurring topics include #newyorkerradio, #metoo, #newyorkerfest.
- What is The New Yorker's engagement rate on X?
- The New Yorker (@NewYorker) has an engagement rate of 0%, based on the median interactions across 731 original posts from the last 30 days against 8,451,961 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The New Yorker sits below the 10th percentile of the 217,635 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NewYorker have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NewYorker post?
- Most posts go out around 21:00 UTC, and Friday is its busiest day, at roughly 24.43 posts per day across the measured window.