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日経トレンディ engagement report

@Nikkei_TRENDY - 449K followers on X

Measured over 26 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 449K followers
Per impression
0.091%
12K views on a typical post
Reach
2.69%
of its followers see a post
Typical post
11
interactions (median)
Saved
0.012%
2 bookmarks on a typical post
Posting rate
1.2/day
active 50% of days
Peak time
07:00 UTC
Monday

A typical post picks up 11 interactions against 449K followers, an engagement rate of 0.002%. Measured over 26 original posts, its engagement rate beats 18% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.091% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 54% carry an image or video, 15% are part of a thread and 58% link out. The account's strongest tracked post pulled 5.1K interactions, about 464x its own typical post. Recurring topics include #日経トレンディ, #東京駅, #ゆうせか生配信.

Measured over 26 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #日経トレンディ, #東京駅, #ゆうせか生配信.

Compared with accounts its own size

日経トレンディ's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, 日経トレンディ sits below the 10th percentile of the 218,281 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,281 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,721 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video54% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 54% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 217 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 9, 2026464x their median

    / 11/4(水)発売 #日経トレンディ 12月号は年に一度の特大号🎉 \ 特別版表紙には、今をときめくM!LK(@milk_info)の皆様にご登場いただきます!✨ さらに、誌面インタビューに加え、両面ピンナップの特別付録もお届けします! ぜひお早めにご予約ください! https://t.co/KYN8D394CW #MILK #佐野勇斗 #塩﨑太智 #吉田仁人 #山中柔太朗 #曽野舜太

    4.1K8802117133K viewsView on X
  • Sep 27, 2026132x their median

    俳優、歌手、デザイナーとして、常に新たな挑戦を続ける香取慎吾。主演ドラマ「連続ドラマW… https://t.co/qlufeyS4VX

    1.1K3020018K viewsView on X
  • Oct 26, 202695x their median

    ■━━━━━━━━━━━━━━━━━━□ ┃ #日経トレンディ にゆうせか登場!  ┃ ┃ R.B.ブッコロー特別版をライブ販売  ┃ □━━━━━━━━━━━━━━━━━━■ 11月4日(水)発売の「日経トレンディ 2026年12月号」 ブッコローが表紙を飾る『R.B.ブッコロー特別版』を #ゆうせか生配信 限定で販売します! 販売冊数は5000冊📚誌面には「有隣堂しか知らない世界」特集ページも掲載✌ 生配信即売会は2026年11月4日(水)19:30から(販売は20:00~) チェックよろしくお願いいたします🦉 https://t.co/ebxbc0dOOe #ゆうせか #ゆーりんちー

    84216143454K viewsView on X
  • Aug 25, 202630x their median

    NHK連続テレビ小説「あんぱん」のヒロインを経て、主演俳優として存在感を高め続ける今田美桜。新ドラマ「クロスロード… https://t.co/Fzc61rWzl5

    316180022K viewsView on X
  • Sep 4, 202629x their median

    /
本日発売!📣
\

【⏰30秒で概要が分かる】
#日経トレンディ 10月号の立ち読み動画を公開👀

🌟クレジットカードvsスマホ決済最得案内
🌟スマホ料金乗り換え案内2026
🌟推し活グッズ大賞
🌟#香取慎吾 さんインタビュー
などをお届け!

購入はこちらから👇
https://t.co/Oc7fzW3P28 https://t.co/Q9sfjdA7ks

    18812021223K viewsView on X
  • Oct 28, 202618x their median

    「FANCL SKIN MATE」ローンチ発表会を取材しました。 FANCL SKIN MATE(ファンケル スキンメイト)は、肌専門のAI。スマホで顔を撮影すると肌状態を解析し、AIチャットを通じてアドバイスしてくれます。 ゲストは新CMにも登場しているMrs. GREEN APPLEの皆さん。FANCL SKIN MATEを使い、肌悩みを相談しました。 ボーカルの大森元貴さんは「ライブ前にベストな肌状態にするには?」、キーボードの藤澤涼架さんは「毛穴ケア」、ギターの若井滉斗さんは「ぷくぷく肌になるには?」と質問。メンバー同士でツッコミを入れ合いながら、終始和やかな雰囲気でトークを繰り広げていました。 FANCL SKIN MATEはスマホで利用できる無料サービス。気になる肌悩みを手軽に相談できそうですね。 #fancl #MrsGREENAPPLE #大森元貴 #AI

    16627007.9K viewsView on X
  • Aug 30, 202618x their median

    &ONDO(アンドオンド)の2026秋冬新製品発表会へ。 イチオシとして紹介されていたのは「極起毛ルームソックス」 裏側がしっかり起毛していて保温性が高そうな仕様。お披露目されたイメージ動画では俳優の吉川愛さんがライラックという紫色のソックスを履いていました。 ステージでは撮影秘話も披露。動画撮影の裏テーマが「見たことのない吉川愛」とのことで、家でゴロゴロしている素の雰囲気を切り取ったそうです。 ソックスの暖かさに驚きつつ、リラックスしながら撮影に臨んだそうですよ。 #吉川愛 #アンドオンド #極起毛ルームソックス

    167260018K viewsView on X
  • Oct 28, 20269.9x their median

    / #日経トレンディ 12月号 ドラゴンクエスト特別表紙版、解禁!🎉 \ 11月4日(水)発売の日経トレンディ12月号特別表紙版は、40周年を迎えた『ドラゴンクエスト』!(@DQ_PR) 誌面では、生みの親・堀井雄二さん(@YujiHorii)と、さや香・石井さん(@sayaka_ishii)の特別対談を掲載🗡️ 40年愛され続ける理由から、「東西南北から人生訓までドラクエで学んだ」という石井さんの熱いドラクエ愛まで、たっぷりお届けします! さらに「ヒットの伝説40年史」では、バトえんブームから外伝作品まで、ナンバリングタイトルの外にも広がったドラクエのヒットの歴史をたどります📖 特別付録は、12月3日発売の新作『ドラゴンクエストモンスターズ4』の2027年カレンダー🗓️ ご予約はこちらから👇 https://t.co/1yyY2W6pze #ドラクエ #ドラゴンクエスト #DQ40周年 #ドラゴンクエストモンスターズ4 #さや香

    8226017.1K viewsView on X
  • Sep 17, 20269.0x their median

    「モニターで動画を流しながらスマートフォンを見る」「ゲームのプレーに加えてリアルイベントにも足を運ぶ」。若者の間で、従来は考えられなかったエンタメの“消費”が広がっている。そんな時代を、高校生のリアルな悩みや葛藤を描き続けてきたRPG『ペルソナ』シリーズのデ… https://t.co/nM9OOljK5R

    861102139K viewsView on X
  • Oct 1, 20264.5x their median

    / いよいよ明日発売!📣 \ 10月2日(金)発売 #日経トレンディ 11月号の巻頭特集は「細かすぎる! #東京駅 最新案内」です! ✅#丸の内&#八重洲 の近道&穴場を大発掘 ✅席数、電源、併設カフェ…#新幹線 待合室を全調査 ✅牛肉弁当vsロケ弁カレー 人気 #駅弁 頂上対決 購入はこちらから https://t.co/KU5QSl3ac2

    36130013K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#日経トレンディ#東京駅#ゆうせか生配信#駅弁#milk

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 449K followers, an engagement rate of 0.002%. Measured over 26 original posts, its engagement rate beats 18% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.091% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 54% carry an image or video, 15% are part of a thread and 58% link out. The account's strongest tracked post pulled 5.1K interactions, about 464x its own typical post. Recurring topics include #日経トレンディ, #東京駅, #ゆうせか生配信.

What is 日経トレンディ's engagement rate on X?
日経トレンディ (@Nikkei_TRENDY) has an engagement rate of 0.002%, based on the median interactions across 26 original posts from the last 30 days against 449,191 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, 日経トレンディ sits below the 10th percentile of the 218,281 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nikkei_TRENDY have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Nikkei_TRENDY post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 1.2 posts per day across the measured window.

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