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任天堂株式会社 engagement report

@Nintendo - 5.7M followers on X

Measured over 43 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.022%
of 5.7M followers
Per impression
0.268%
472K views on a typical post
Reach
8.26%
of its followers see a post
Typical post
1.3K
interactions (median)
Saved
0.014%
65 bookmarks on a typical post
Posting rate
1.83/day
active 67% of days
Peak time
01:00 UTC
Friday

A typical post picks up 1.3K interactions against 5.7M followers, an engagement rate of 0.022%. Measured over 43 original posts, its engagement rate beats 59% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 472K times each, and 0.268% of those impressions turn into an interaction. That is about 8.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 14% are part of a thread and 88% link out. The account's strongest tracked post pulled 36K interactions, about 28x its own typical post. Recurring topics include #fe万紫千紅, #いっせいトライアル, #feヒーローズ.

Measured over 43 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #fe万紫千紅, #いっせいトライアル, #feヒーローズ.

Compared with accounts its own size

任天堂株式会社's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.022%, 任天堂株式会社 sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 3, 202628x their median

    8月4日(火)23時より「ファイアーエムブレム 万紫千紅 Direct 2026.8.4」を配信します。 Nintendo Switch 2 ソフト『ファイアーエムブレム 万紫千紅』のくわしい情報をお届けします。配信時間は約20分です。 ※本ソフトの対象年齢は「15歳以上」です。 #FE万紫千紅 https://t.co/L5v0hUU59K

    22K13K1211.5K2.9M viewsView on X
  • Jul 31, 202628x their median

    [トピックス]【8月13日追加】「ニンテンドー ゲームキューブ Nintendo Classics」に『スーパーマリオサンシャイン』を追加。 https://t.co/6j10FXiZqG

    21K12K2312.4K3.7M viewsView on X
  • Aug 21, 202612x their median

    [トピックス]『牧場物語 Let's!風のグランドバザール』が8月24日から期間限定で遊び放題。Nintendo Switch Online加入者限定イベント「いっせいトライアル」開催。 https://t.co/oNLgOsvB12 https://t.co/oNLgOsvB12

    9.8K4.2K311.4K4.0M viewsView on X
  • Aug 17, 202612x their median

    [トピックス]セブン‐イレブンで『スプラトゥーン レイダース』のグッズがもらえるキャンペーンを実施。『スプラトゥーン3』の新作一番くじも発売決定。 https://t.co/BXB9enGl0z https://t.co/BXB9enGl0z

    10K3.6K439372.2M viewsView on X
  • Aug 4, 202611x their median

    [任天堂HP]Nintendo Switch 2 ソフト『ファイアーエムブレム 万紫千紅』の公式サイトを公開しました。 4戦士の運命を導き、世界の救世主となれ。物語の舞台や勝利を導く2つの采配、世界の命運を握るキャラクターを紹介します。 ※本ソフトの対象年齢は「15歳以上」です。 https://t.co/D9IzYIbfu8

    8.5K4.5K933381.2M viewsView on X
  • Aug 13, 20268.5x their median

    「ニンテンドー ゲームキューブ Nintendo Classics」に『スーパーマリオサンシャイン』が追加されました。 https://t.co/PwuZP8X7w7

    6.8K3.6K643611.0M viewsView on X
  • Aug 17, 20266.9x their median

    [任天堂HP]Nintendo Switch 2 ソフト『ファイアーエムブレム 万紫千紅』のCMを公開しました。 ※本ソフトの対象年齢は「15歳以上」です。 #FE万紫千紅 https://t.co/PnQ71beOL2

    6.2K2.3K401701.0M viewsView on X
  • Jul 24, 20266.6x their median

    [任天堂HP]Nintendo Switch 2 ソフト『Xenoblade2(ゼノブレイド2) Nintendo Switch 2 Edition』の紹介映像と公式サイトを公開しました。 新たなレアブレイド「M.O.M.O.」や、ブレイドを直接操作できるアクションモードが加わります。 ※本作の対象年齢は「15歳以上」です。 https://t.co/nBKQBnmCzT

    5.7K2.4K67196655K viewsView on X
  • Aug 4, 20266.4x their median

    このあと23時より「ファイアーエムブレム 万紫千紅 Direct 2026.8.4」を配信します。 Nintendo Switch 2 ソフト『ファイアーエムブレム 万紫千紅』のくわしい情報をお届けします。配信時間は約20分です。 ※本ソフトの対象年齢は「15歳以上」です。 #FE万紫千紅 https://t.co/dmVuY2OHqN

    5.4K2.5K30198723K viewsView on X
  • Aug 25, 20265.4x their median

    [任天堂HP]Nintendo Switch 2 ソフト『マリオカート ワールド』のBGMレコーディング映像(「メインテーマ」・「トロフィーシティ」)を公開しました。 『Nintendo Music』では、フリーランで流れる楽曲をすべて含む、『マリオカート ワールド』の楽曲348曲を配信しています。 #マリオカートワールド

    5.0K1.5K31307930K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fe万紫千紅#いっせいトライアル#feヒーローズ#マリオカートワールド

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.3K interactions against 5.7M followers, an engagement rate of 0.022%. Measured over 43 original posts, its engagement rate beats 59% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 472K times each, and 0.268% of those impressions turn into an interaction. That is about 8.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 14% are part of a thread and 88% link out. The account's strongest tracked post pulled 36K interactions, about 28x its own typical post. Recurring topics include #fe万紫千紅, #いっせいトライアル, #feヒーローズ.

What is 任天堂株式会社's engagement rate on X?
任天堂株式会社 (@Nintendo) has an engagement rate of 0.022%, based on the median interactions across 43 original posts from the last 30 days against 5,717,694 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, 任天堂株式会社 sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Nintendo have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Nintendo post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 1.83 posts per day across the measured window.

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