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Nivin Pauly engagement report

@NivinOfficial - 1.6M followers on X

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.106%
of 1.6M followers
Per impression
3.86%
44K views on a typical post
Reach
2.76%
of its followers see a post
Typical post
1.7K
interactions (median)
Saved
0.06%
26 bookmarks on a typical post
Posting rate
1.47/day
active 70% of days
Peak time
12:00 UTC
Monday

A typical post picks up 1.7K interactions against 1.6M followers, an engagement rate of 0.106%. Measured over 40 original posts, its engagement rate beats 86% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 44K times each, and 3.86% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 90% carry an image or video and 58% link out. The account's strongest tracked post pulled 37K interactions, about 22x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #august21.

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #bethlehemkudumbaunit, #bku, #august21.

Compared with accounts its own size

Nivin Pauly's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 91% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.106%, Nivin Pauly sits above the 50th percentile of the 36,759 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 5, 202622x their median

    Massive congrats to @actorvijay anna on this remarkable victory in Tamil Nadu. The people have placed their trust in your vision, and I’m sure you will lead with pride and purpose. 🤝✨ #TamilnaduAssemblyElection2026 #TVKVijay @TVKVijayHQ @Jagadishbliss

    31K6.3K4726175K viewsView on X
  • Aug 24, 20266.7x their median

    Namaste Andhra Pradesh & Telangana! ♥️ You gave Premalu a place in your hearts. Now, we are coming to you with another beautiful love story Bethlehem Kudumba Unit in Telugu. We are sure #BKUTelugu will win your hearts just the same! Releasing worldwide on 4th September @_mamithabaiju @BhavanaStudios @FutureRunup @Mythriofficial #BethlehemKudumbaUnit #TeluguCinema #WorldwideRelease #September4 #BKUTelugu

    9.7K1.2K206166349K viewsView on X
  • Jun 27, 20265.0x their median

    Presenting #Vijayam, @NivinOfficial 's 50th film. #Vijayam, brings back the magical collaboration of #AlphonsePuthren and @NivinOfficial after #Premam. Wishing the entire team heartfelt Congratulations and All the very best. ಇಡೀ ತಂಡಕ್ಕೆ ಶುಭವಾಗಲಿ 😊 https://t.co/74modpZQRi

    7.8K4883215298K viewsView on X
  • Jun 5, 20264.6x their median

    Love. Laughter. Onam.🌸 That’s the plan !! Presenting the First Look Poster of Bethlehem Kudumba Unit. Directed by Girish AD #GirishAD #MamithaBaiju #BKU #BethlehemKudumbaUnit https://t.co/mArMxbSuFj

    6.6K86059137222K viewsView on X
  • Mar 8, 20268.0x their median

    CHAMPIONS 🏆🏆🏆 @IamSanjuSamson What a Run!! Absolute class when it mattered the most. Proud of you 👏👏👏❤️ #T20WorldCup2026final https://t.co/FYoupLDUou

    7.0K55614335K viewsView on X
  • Aug 24, 20264.0x their median

    Vanakkam Tamilnadu! ❤️ We are thrilled to announce that the most loved BETHLEHEM KUDUMBA UNIT is releasing worldwide in TAMIL on 4th SEPTEMBER . FUTURE RUNUP FILMS is bringing this beautiful story to you with lots of love. See You Soon ! @_mamithabaiju @BhavanaStudios @FutureRunup #BethlehemKudumbaUnit #TamilCinema #FutureRunupFilms #WorldwideRelease #September4 #BKUTamil

    6.0K6947445138K viewsView on X
  • Jun 27, 20263.5x their median

    Every great ride begins with a little faith..and someone willing to take the first turn with you. Back with the friend who started this journey with me. Presenting the official first look poster in Malayalam , English and Tamil of #Vijayam A @puthrenalphonse Film❤️ Announcement teaser- https://t.co/fzQsVWXYdw #MalayalamCinema #alphonseputhren

    5.3K5383328197K viewsView on X
  • Apr 30, 20263.5x their median

    The last time they shared a screen, a generation grew up watching it on repeat. Eighteen years later, Mammookka and Lalettan are back together and Malayalam cinema is calling it a Magnum Opus for a reason.. Here’s to #Patriot. May the screens not be enough. ❤️ https://t.co/66VCNMOte6

    4.3K44922684K viewsView on X
  • Jul 18, 20262.8x their median

    ഓണത്തിന് ! 🌸 Bethlehem Kudumba Unit in theaters from 21st August 2026. @_mamithabaiju @BhavanaStudios #MamithaBaiju #GirishAD #BhavanaStudios #BKU #BethlehemKudumbaUnit #Onam2026 #August21 https://t.co/ggIUeDmpBv

    4.1K4863046121K viewsView on X
  • Apr 30, 20263.3x their median

    What a massive win for the #Vaazha2 team, Congratulations ! 🔥🔥 Well deserved! ❤️#VipinDas #SavinSa https://t.co/p5ybfLgaP4

    4.3K26015544K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bethlehemkudumbaunit#bku#august21#mamithabaiju#nivinpauly

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.7K interactions against 1.6M followers, an engagement rate of 0.106%. Measured over 40 original posts, its engagement rate beats 86% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 44K times each, and 3.86% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 90% carry an image or video and 58% link out. The account's strongest tracked post pulled 37K interactions, about 22x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #august21.

What is Nivin Pauly's engagement rate on X?
Nivin Pauly (@NivinOfficial) has an engagement rate of 0.106%, based on the median interactions across 40 original posts from the last 30 days against 1,593,839 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.106%, Nivin Pauly sits above the 50th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NivinOfficial have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NivinOfficial post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.47 posts per day across the measured window.

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