Nivin Pauly engagement report
@NivinOfficial - 1.6M followers on X
Measured over 40 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.7K interactions against 1.6M followers, an engagement rate of 0.106%. Measured over 40 original posts, its engagement rate beats 86% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 44K times each, and 3.86% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 90% carry an image or video and 58% link out. The account's strongest tracked post pulled 37K interactions, about 22x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #august21.
Measured over 40 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #bethlehemkudumbaunit, #bku, #august21.
Compared with accounts its own size
Nivin Pauly's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 91% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.106%, Nivin Pauly sits above the 50th percentile of the 36,759 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- May 5, 202622x their median
Massive congrats to @actorvijay anna on this remarkable victory in Tamil Nadu. The people have placed their trust in your vision, and I’m sure you will lead with pride and purpose. 🤝✨ #TamilnaduAssemblyElection2026 #TVKVijay @TVKVijayHQ @Jagadishbliss
- Aug 24, 20266.7x their median
Namaste Andhra Pradesh & Telangana! ♥️ You gave Premalu a place in your hearts. Now, we are coming to you with another beautiful love story Bethlehem Kudumba Unit in Telugu. We are sure #BKUTelugu will win your hearts just the same! Releasing worldwide on 4th September @_mamithabaiju @BhavanaStudios @FutureRunup @Mythriofficial #BethlehemKudumbaUnit #TeluguCinema #WorldwideRelease #September4 #BKUTelugu
- Jun 27, 20265.0x their median
Presenting #Vijayam, @NivinOfficial 's 50th film. #Vijayam, brings back the magical collaboration of #AlphonsePuthren and @NivinOfficial after #Premam. Wishing the entire team heartfelt Congratulations and All the very best. ಇಡೀ ತಂಡಕ್ಕೆ ಶುಭವಾಗಲಿ 😊 https://t.co/74modpZQRi
- Jun 5, 20264.6x their median
Love. Laughter. Onam.🌸 That’s the plan !! Presenting the First Look Poster of Bethlehem Kudumba Unit. Directed by Girish AD #GirishAD #MamithaBaiju #BKU #BethlehemKudumbaUnit https://t.co/mArMxbSuFj
- Mar 8, 20268.0x their median
CHAMPIONS 🏆🏆🏆 @IamSanjuSamson What a Run!! Absolute class when it mattered the most. Proud of you 👏👏👏❤️ #T20WorldCup2026final https://t.co/FYoupLDUou
- Aug 24, 20264.0x their median
Vanakkam Tamilnadu! ❤️ We are thrilled to announce that the most loved BETHLEHEM KUDUMBA UNIT is releasing worldwide in TAMIL on 4th SEPTEMBER . FUTURE RUNUP FILMS is bringing this beautiful story to you with lots of love. See You Soon ! @_mamithabaiju @BhavanaStudios @FutureRunup #BethlehemKudumbaUnit #TamilCinema #FutureRunupFilms #WorldwideRelease #September4 #BKUTamil
- Jun 27, 20263.5x their median
Every great ride begins with a little faith..and someone willing to take the first turn with you. Back with the friend who started this journey with me. Presenting the official first look poster in Malayalam , English and Tamil of #Vijayam A @puthrenalphonse Film❤️ Announcement teaser- https://t.co/fzQsVWXYdw #MalayalamCinema #alphonseputhren
- Apr 30, 20263.5x their median
The last time they shared a screen, a generation grew up watching it on repeat. Eighteen years later, Mammookka and Lalettan are back together and Malayalam cinema is calling it a Magnum Opus for a reason.. Here’s to #Patriot. May the screens not be enough. ❤️ https://t.co/66VCNMOte6
- Jul 18, 20262.8x their median
ഓണത്തിന് ! 🌸 Bethlehem Kudumba Unit in theaters from 21st August 2026. @_mamithabaiju @BhavanaStudios #MamithaBaiju #GirishAD #BhavanaStudios #BKU #BethlehemKudumbaUnit #Onam2026 #August21 https://t.co/ggIUeDmpBv
- Apr 30, 20263.3x their median
What a massive win for the #Vaazha2 team, Congratulations ! 🔥🔥 Well deserved! ❤️#VipinDas #SavinSa https://t.co/p5ybfLgaP4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.7K interactions against 1.6M followers, an engagement rate of 0.106%. Measured over 40 original posts, its engagement rate beats 86% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 44K times each, and 3.86% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 90% carry an image or video and 58% link out. The account's strongest tracked post pulled 37K interactions, about 22x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #august21.
- What is Nivin Pauly's engagement rate on X?
- Nivin Pauly (@NivinOfficial) has an engagement rate of 0.106%, based on the median interactions across 40 original posts from the last 30 days against 1,593,839 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.106%, Nivin Pauly sits above the 50th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NivinOfficial have real engagement?
- Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NivinOfficial post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.47 posts per day across the measured window.