The Nobel Prize engagement report
@NobelPrize - 1.3M followers on X
Measured over 76 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 434 interactions against 1.3M followers, an engagement rate of 0.033%. Measured over 76 original posts, its engagement rate beats 53% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.18% of those impressions turn into an interaction. That is about 2.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 76 posts sampled, 99% carry an image or video and 54% link out. The account's strongest tracked post pulled 3.1K interactions, about 7.1x its own typical post. Recurring topics include #nobelprize, #onthisday, #nobelpeaceprize.
Measured over 76 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #nobelprize, #onthisday, #nobelpeaceprize.
Compared with accounts its own size
The Nobel Prize's engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.033%, The Nobel Prize sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 20267.1x their median
When you throw a ball at a wall, you can be sure it will bounce back at you. You would be extremely surprised if the ball suddenly appeared on the other side of the wall. In quantum mechanics this type of phenomenon is called tunnelling and is exactly the type of phenomenon that has given it a reputation for being bizarre and unintuitive. The 2025 Nobel Prize laureates in physics John Clarke, Michel H. Devoret and John M. Martinis, used a series of experiments to demonstrate that the bizarre properties of the quantum world can be made concrete in a system big enough to be held in the hand. Their superconducting electrical system could tunnel from one state to another, as if it were passing straight through a wall. They also showed that the system absorbed and emitted energy in doses of specific sizes, just as predicted by quantum mechanics. In a few weeks we will be announcing this year's Nobel Prize in Physics - stay tuned.
- Aug 23, 20265.0x their median
One of literature laureate Toni Morrison's most impactful books, 'Beloved' starts with a dedication to "sixty million and more" – the Africans who died during the Atlantic slave trade. In the novel, Morrison takes an unflinching look at slavery's horrors and its lasting scars. https://t.co/vpverkbf8A
- Aug 28, 20264.9x their median
"I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character" - peace laureate Martin Luther King Jr, 28 August 1963. #NobelPrize https://t.co/9JFI3MYQyT
- Aug 20, 20263.3x their median
#OnThisDay 20 August 1955, Dorothy Crowfoot Hodgkin and her colleagues published the final structure of vitamin B12 which has the most complex structure of all vitamins. https://t.co/yyt2lD3pde
- Aug 24, 20262.9x their median
“The creative process is simply that all cultures and all concerns meet at a certain point, the human point in which everything is related to one another.” Wole Soyinka has been characterised as one of the finest poetical playwrights to have written in English. https://t.co/EgkXihyZw1
- Aug 26, 20262.9x their median
In 2002, Daniel Kahneman received the prize in economic sciences – not as an economist, but as a psychologist. His groundbreaking work brought psychological insight into economics, challenging the idea that humans are purely rational decision-makers. In his bestselling book 'Thinking, Fast and Slow', Kahneman breaks down how we think using two systems: System 1 – fast, intuitive, emotional System 2 – slow, deliberate, logical He revealed how systematic cognitive biases – not just emotions – shape our everyday decisions. From money and risk to leadership and policy, his research changed how we understand human behaviour. This book didn’t just explain the mind – it reshaped economics, finance, healthcare, and public policy. Read more: https://t.co/6TiHHCbhBD
- Aug 28, 20262.2x their median
"They tried hard to educate me but I responded only to physics and mathematics." Medicine laureate Godfrey Hounsfield grew up on a farm and he was intrigued by what machines could do. In the 1960s, he co-developed the CT scan. By 1980, CT scans were a common part of medicine. https://t.co/tsUPRo4OxR
- Aug 28, 20262.1x their median
The Norwegian Nobel Institute and the Norwegian Nobel Committee mourn the passing of King Harald. The Norwegian Nobel Institute and the Norwegian Nobel Committee have received the news of the death of His Majesty King Harald V with deep sadness. Read the full statement here: https://t.co/pDkgtLHOTj
- Aug 25, 20262.0x their median
Hans Krebs identified the citric acid cycle – also known as the Krebs cycle. The cycle is a series of reactions that convert nutrients into other molecules with a large amount of chemical energy. Do you know why it is so important? https://t.co/RRVEQvVCX0
- Aug 30, 20261.9x their median
"School was not easy for me." Carol Greider achieved success in molecular biology in the same way she overcame dyslexia as a child: with persistence and creativity. Greider is one of many Nobel Prize laureates that have dyslexia. https://t.co/UFXypAmEMb
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 434 interactions against 1.3M followers, an engagement rate of 0.033%. Measured over 76 original posts, its engagement rate beats 53% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.18% of those impressions turn into an interaction. That is about 2.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 76 posts sampled, 99% carry an image or video and 54% link out. The account's strongest tracked post pulled 3.1K interactions, about 7.1x its own typical post. Recurring topics include #nobelprize, #onthisday, #nobelpeaceprize.
- What is The Nobel Prize's engagement rate on X?
- The Nobel Prize (@NobelPrize) has an engagement rate of 0.033%, based on the median interactions across 76 original posts from the last 30 days against 1,321,729 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.033%, The Nobel Prize sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NobelPrize have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NobelPrize post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.53 posts per day across the measured window.