Notion engagement report
@NotionHQ - 529K followers on X
Measured over 17 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 273 interactions against 529K followers, an engagement rate of 0.052%. Measured over 17 original posts, its engagement rate beats 57% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.52% of those impressions turn into an interaction. That is about 9.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 59% carry an image or video and 18% are part of a thread. The account's strongest tracked post pulled 3.7K interactions, about 14x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
Notion's engagement rate beats 57% of the tracked X accounts closest to it in follower count (3,792 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.052%, Notion sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 3, 202614x their median
📁 Notion ┃ ┣ 📁 System of Record ┃ ┣ 📁Databases ┃ ┣ 📁Meeting Notes ┃ ┣ 📁Version Control ┃ ┣ 📁Wiki ┃ ┣ 📁Projects ┃ ┣ 📁Docs ┃ ┣ 📁Tasks ┃ ┣ 📁Forms ┃ ┗ 📁Knowledge base ┃ ┣ 📁 Notion AI ┃ ┣ 📁Custom Agents ┃ ┣ 📁External Agents ┃ ┣ 📁Enterprise Search ┃ ┣ 📁AI Meeting Notes ┃ ┣ 📁Deep Research ┃ ┣ 📁Autofill ┃ ┣ 📁AI Connectors ┃ ┗ 📁Mobile Agents ┃ ┣ 📁 Developer Platform ┃ ┣ 📁MCP ┃ ┣ 📁Workers ┃ ┣ 📁API ┃ ┣ 📁ntn CLI ┃ ┣ 📁Webhooks ┃ ┣ 📁Syncs ┃ ┣ 📁Agent tools ┃ ┣ 📁Developer Portal ┃ ┗ 📁External Agents API ┃ ┣ 📁 Connected Workspace ┃ ┣ 📁Slack ┃ ┣ 📁Calendar ┃ ┣ 📁Mail ┃ ┣ 📁GitHub ┃ ┣ 📁Jira ┃ ┣ 📁Asana ┃ ┣ 📁Figma ┃ ┣ 📁Zapier ┃ ┣ 📁Salesforce ┃ ┗ 📁Google Drive ┃ ┣ 📁 Business Workflows ┃ ┣ 📁CRM ┃ ┣ 📁Roadmaps ┃ ┣ 📁Launch plans ┃ ┣ 📁Editorial calendars ┃ ┣ 📁Customer research ┃ ┣ 📁Team updates ┃ ┣ 📁Onboarding ┃ ┣ 📁Approvals ┃ ┗ 📁Reporting ┃ ┣ 📁 Personal Productivity ┃ ┣ 📁Personal OS ┃ ┣ 📁Notes ┃ ┣ 📁Tasks ┃ ┣ 📁Goals ┃ ┣ 📁Reading lists ┃ ┣ 📁Travel planning ┃ ┣ 📁Habit tracking ┃ ┣ 📁Side projects ┃ ┗ 📁Life admin
- Aug 21, 20264.9x their median
Every company needs killer Skills library. Not a folder in GitHub that 10% of the company knows how to use. A living library the whole company benefits from. The best deal review skill gets better every time a sales rep uses it. A great research skill gets discovered instead of rebuilt 50 times. Creating a skill should be as easy as asking to create something useful from based on the context of your work. And the top skills (and skill creators) should rise to the top. Create, share, collaborate on, discover and understand usage of skills, organize them into databases by team or use case, then use them across any of your agents. Still early, but the idea is to make Notion the best home for your company’s collective AI skills. Made a quick demo (all available now)!
- Aug 21, 20263.2x their median
New: Use skills with local agents! Keep your skills in Notion as your source of truth, then download them to Claude Code, Codex, Cursor, Gemini, or Grok. You’ll get a SKILL.md plus any approved files. So you can use your skills wherever you work. https://t.co/jeEHZfHdQA
- Aug 18, 20261.9x their median
One word for Notion right now? “Re-founding.” - @ivanhzhao w/ @rauchg https://t.co/9q3zO1RFHV
- Aug 22, 20261.8x their median
I used to not like Notion... But now I do. Why? Because I don't need to teach people on the team how to use it. Agents maintain everything. All information about the business is viewable by my agents. When something gets done, the agents update the database in notion. And I even have agents run every hour to see if everything was updated correctly. It's working flawlessly so far.
- Aug 13, 2026
Your team writes the spec in Notion. You build with Codex. Notion MCP brings them together. Try it: ask Codex to read the spec, find where the code diverged, and write those gaps back into the page. The work happens in the repo. Then writes the update back to Notion. https://t.co/jPeLUX1kS3
- Aug 20, 2026
Skills for your whole team are here. Most agents start from scratch. Skills teach them how your team already works. Ask your Notion Agent to turn your team’s best work into a skill… then share it, let your agent load it automatically, or use it with your local agents. https://t.co/bw2igoLRNY
- Aug 17, 2026
Add an AI Meeting Notes shortcut to your home screen. Two taps and you’re transcribing. https://t.co/zrChMDFaB8
- Aug 24, 2026
Notion vocabulary: - Block - Database - Template - Teamspace - Toolmaking - Tools for thought - The Notion Way - Life's work - Malleable software - Workspace - H4 What did we miss?
- Aug 24, 2026
Some good news for the do-gooders! 🕊️ Nonprofits, our Business plan is now 50% off globally. https://t.co/PXPJXvtSTX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 273 interactions against 529K followers, an engagement rate of 0.052%. Measured over 17 original posts, its engagement rate beats 57% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.52% of those impressions turn into an interaction. That is about 9.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 59% carry an image or video and 18% are part of a thread. The account's strongest tracked post pulled 3.7K interactions, about 14x its own typical post.
- What is Notion's engagement rate on X?
- Notion (@NotionHQ) has an engagement rate of 0.052%, based on the median interactions across 17 original posts from the last 30 days against 528,786 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.052%, Notion sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NotionHQ have real engagement?
- Its engagement rate beats 57% of the tracked X accounts closest to it in follower count (3,792 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NotionHQ post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 2.23 posts per day across the measured window.