ONE engagement report
@ONECampaign - 1.4M followers on X
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 7 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 9 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.436% of those impressions turn into an interaction. That is about 0.119% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 78% carry an image or video and 33% link out. The account's strongest tracked post pulled 422 interactions, about 60x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
ONE's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, ONE sits below the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- May 10, 202660x their median
Happy birthday to ONE and @RED's co-founder, Bono 🎉 Thank you for using your voice to help drive action, challenge injustice, and remind the world what’s possible when people come together for change. May this next trip around the sun bring you plenty of laughter, great music, and the best of memories along the way!
- Sep 16, 202538x their median
Who are we? We are activists, policy experts, and change-makers. We make our voices heard, demand accountability, and fight for a more just world where Africa is an equal player and people across the continent can live healthy, thriving lives. This is who we are. 💪 https://t.co/jD3dVln9Pf
- May 19, 20263.8x their median
4.9 million children die every year from completely preventable causes. Read that sentence again! We've got the soloutions, we just need action. Read A Chance For Every Child, our new report on what works, what's at risk, and what must happen next. >> https://t.co/uCAyJa6hua https://t.co/djhkUYtRaZ
- May 26, 20263.5x their median
What if Africa was removed from the world? Take a moment and think about it. This Africa Day, we teamed up with @Tunde_OD to celebrate how Africa helps shape the world, from minerals to music, food to fashion. Africa is not just a part of the world. Africa helps sustain it. Africa is rising. Africa makes the world. 🌎 Celebrate Africa with us and share this video proudly. Africa’s story, told by Africans. Watch full video: https://t.co/vSOkZRxUDv #AfricaDay #AfricaMakesTheWorld
- Jul 10, 20262.4x their median
We all have a role to play in building a better future. That's the message at the heart of Malala Yousafzai's advocacy, and it's just as relevant today. Progress has never been the job of leaders or institutions alone. It has always been driven by people who choose to speak up, stand together, and keep pushing for change. Ahead of #MalalaDay on Sunday, we are celebrating Malala and everyone helping build a world where every child has the opportunity to learn, grow, and reach their full potential. 🤝🏽 And wishing a happy early birthday to @Malala on July 12! 🎉
- Jun 2, 20262.3x their median
ONE welcomes @AmbassadorGreen as President and CEO. Mark brings extensive leadership experience across government, diplomacy, and international development, with deep ties to Africa. He served as U.S. Ambassador to Tanzania, taught in Kenya, and spent part of his childhood in South Africa — experiences that have shaped his commitment to opportunity and economic growth across the continent. We’re excited to welcome Mark to ONE and to continue advancing the investments, partnerships, and policies that create opportunity and drive progress across Africa.
- May 26, 20262.3x their median
Africa is shaping how the world creates, connects, and grows. From fintech to fashion to global health, African innovation and creativity are already driving industries and conversations worldwide. The gap isn’t impact. It’s recognition. Too often, Africa is framed as potential instead of present-day influence. But the evidence is already everywhere. See more below for the proof that Africa makes the world. ⬇️ #AfricaDay #AfricaMakesTheWorld 🌍
- May 12, 20262.1x their median
Africa is not waiting for solutions. It is building them. By 2030, Africa will have the world’s largest workforce. 11 of the world’s 20 fastest-growing economies are African. Consumer spending is projected to hit $2.5T. This isn’t potential. It’s global economic power. Learn more. ⬇️ #AfricaDay2026
- Aug 13, 20262.0x their median
“Where children live shouldn’t determine whether they live.” Yet the 20 countries with the highest rates of child mortality are all in Africa. In the latest ONE Stubborn Thing, ONE's President & CEO, Ambassador Mark Green (ret.) reflects on a moment in Kenya that has stayed with him for decades — and why sustained investments in global health remain essential to giving every child the chance to survive and thrive. Read more here: https://t.co/eEfKShi02R
- May 8, 20262.0x their median
For Sebabatso, midwifery was never just a profession, it was purpose. After years of suffering painful periods and being diagnosed with endometriosis, she chose to turn that experience into action for other women and girls across South Africa. Today, through community outreach and mobile clinic partnerships, #Futuremaker Sebabatso is helping bring healthcare and education closer to underserved communities — ensuring more women can access the care, information, and support they deserve. As we approach #AfricaDay2026, stories like Sebabatso’s are a reminder that Africa’s future is being shaped by people building solutions, strengthening communities, and creating change every day.👏🏽🌍
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 7 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 9 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.436% of those impressions turn into an interaction. That is about 0.119% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 78% carry an image or video and 33% link out. The account's strongest tracked post pulled 422 interactions, about 60x its own typical post.
- What is ONE's engagement rate on X?
- ONE (@ONECampaign) has an engagement rate of 0.001%, based on the median interactions across 9 original posts from the last 30 days against 1,353,454 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ONE sits below the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ONECampaign have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ONECampaign post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.