Naciones Unidas engagement report
@ONU_es - 2.1M followers on X
Measured over 83 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 224 interactions against 2.1M followers, an engagement rate of 0.011%. Measured over 83 original posts, its engagement rate beats 46% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.97% of those impressions turn into an interaction. That is about 0.533% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 83 posts sampled, 96% carry an image or video and 49% link out. The account's strongest tracked post pulled 2.6K interactions, about 12x its own typical post. Recurring topics include #díamundialdelaasistenciahumanitaria, #objetivosmundiales, #colombia.
Measured over 83 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #díamundialdelaasistenciahumanitaria, #objetivosmundiales, #colombia.
Compared with accounts its own size
Naciones Unidas's engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, Naciones Unidas sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 30, 202612x their median
“Estamos ahora peligrosamente cerca de cruzar un límite moral: que las máquinas ataquen a humanos de forma autónoma”. @antonioguterres y @ICRCPresident renuevan con urgencia su llamado a los Estados para prohibir y restringir las armas autónomas. “La innovación debe servir a la humanidad, no ponerla en peligro”. https://t.co/O8VyTGNJkG
- Aug 12, 20266.8x their median
Cuidan a su familia. Protegen a los más vulnerables. Crean vínculos para toda la vida. No hablamos de personas. Hablamos de elefantes. 🐘 En este #DíaDelElefante, recordemos que protegerlos de la caza furtiva y la pérdida de hábitat también está en nuestras manos. https://t.co/ljdSISqvYx
- Aug 28, 20265.7x their median
Hace 63 años, Martin Luther King Jr. pronunció su histórico discurso “Tengo un sueño”, defendiendo ideales que siguen vigentes hoy. Alzar la voz, dialogar y apoyar a quienes más lo necesitan: todas las personas podemos contribuir a combatir el racismo y la discriminación. 📷 Martin Luther King Jr. y Coretta Scott King en la ONU, 1964.
- Aug 8, 20264.4x their median
Los Pueblos Indígenas representan cerca del 6% de la población mundial, pero son guardianes de gran parte de la biodiversidad del planeta. Reconocer sus derechos y valorar sus conocimientos es esencial para construir un futuro más justo y sostenible. #DíaDeLosPueblosIndígenas #SomosIndígenas https://t.co/svq6yceTJr
- Aug 26, 20263.8x their median
“Estamos ahora peligrosamente cerca de cruzar un límite moral: que las máquinas ataquen a humanos de forma autónoma”. @antonioguterres y @ICRCPresident renuevan con urgencia su llamado a los Estados para prohibir y restringir las armas autónomas. “La innovación debe servir a la humanidad, no ponerla en peligro”. https://t.co/O8VyTGNbv8
- Aug 8, 20263.6x their median
Cada mujer y cada niña merece vivir libre de violencia y miedo. Todos podemos contribuir: 📣 Alzando la voz ❌ Denunciando el acoso ✔️ Desafiando estereotipos ⚖️ Impulsando leyes más sólidas @onumujeres trabaja por un futuro donde todas puedan vivir con seguridad y ejercer plenamente sus derechos.
- Aug 9, 20263.5x their median
Un principio que nunca pasa de moda: "Trata a los demás como quieres que te traten a ti". Ese es el mensaje de La Regla de Oro, el mosaico de Norman Rockwell en la sede de la ONU en Nueva York: un recordatorio de que el respeto, la empatía y la dignidad humana son valores universales. 📸: ONU / Milton Grant
- Aug 22, 20263.4x their median
Las niñas aún enfrentan barreras para estudiar, participar y liderar. Cambia el futuro con acciones simples: ✨ Reconoce su valor ✨ Desafía estereotipos ✨ Muestra con el ejemplo que todas las personas merecen respeto 📢 Empoderar a una niña hoy es abrirle la puerta a un mundo más justo mañana. Vía @ONUMujeres
- Aug 9, 20263.3x their median
Su sabiduría protege generaciones. "Los Pueblos Indígenas son guardianes del patrimonio cultural, custodios de ecosistemas esenciales para nuestro futuro común”. — @antonioguterres https://t.co/bevlyS98yY #SomosIndígenas https://t.co/7b6SP24dt1
- Aug 9, 20263.2x their median
Hace menos de 100 años, 200.000 leones recorrían África. Hoy quedan solo 24.000. La caza furtiva y la pérdida de hábitat los están llevando al límite. Este #DíaDeLosLeones, protejamos al rey de la selva antes de que sea demasiado tarde. 🔗 https://t.co/M3oq3JBzog https://t.co/0nWZWtMQwO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 224 interactions against 2.1M followers, an engagement rate of 0.011%. Measured over 83 original posts, its engagement rate beats 46% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.97% of those impressions turn into an interaction. That is about 0.533% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 83 posts sampled, 96% carry an image or video and 49% link out. The account's strongest tracked post pulled 2.6K interactions, about 12x its own typical post. Recurring topics include #díamundialdelaasistenciahumanitaria, #objetivosmundiales, #colombia.
- What is Naciones Unidas's engagement rate on X?
- Naciones Unidas (@ONU_es) has an engagement rate of 0.011%, based on the median interactions across 83 original posts from the last 30 days against 2,131,006 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Naciones Unidas sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ONU_es have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ONU_es post?
- Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 3.2 posts per day across the measured window.