Oxfam International engagement report
@Oxfam - 771K followers on X
Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 16 interactions against 771K followers, an engagement rate of 0.002%. Measured over 32 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.69% of those impressions turn into an interaction. That is about 0.301% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video and 56% link out. The account's strongest tracked post pulled 154 interactions, about 9.6x its own typical post. Recurring topics include #uniteforfairchange, #care, #climatejustice.
Measured over 32 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #uniteforfairchange, #care, #climatejustice.
Compared with accounts its own size
Oxfam International's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Oxfam International sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jul 14, 20269.6x their median
As billions around the world tune in to the biggest football tournament in history, witness what has happened to football in #Palestine, one of the world's most devastated sporting landscapes. Since October 2023, Israeli forces have killed at least 1,007 Palestinian athletes and sports professionals and destroyed more than 260 sports facilities. Players have been killed. Pitches reduced to rubble. Teams scattered. Careers cut short. And still, somehow, Palestinians are #StillPlaying Watch. Share. Help the world see what is happening beyond the stadium lights. #FIFAWorldCup2026
- Aug 14, 20263.6x their median
“What I’m most grateful for is that my son survived. He’s what I live for.” In Gaza, Shorouq, 25, once ran a hair salon. One night, the building she was in was struck by Israeli missile. She lost her legs, and with it the life she had built. Today she raises her three-year-old from a tent, and her mother cares for them both. Watch Shorouq’s story and read the report: https://t.co/C4KFvNgzeu #BuildingGazaAnew
- Jun 28, 20262.9x their median
#Venezuela https://t.co/1GFxrzx9Wb
- Aug 30, 20262.1x their median
Water is life. In Gaza, it has been turned into a weapon. Read the report: https://t.co/QnBdnFfMku #BuildingGazaAnew https://t.co/5Tt6IvWhq6
- Jul 13, 20261.9x their median
🎡 Billionaires didn’t win because they worked a billion times harder. Time to stop spinning myths and start taxing wealth. #TaxTheSuperRich 💸 What emoji resonates the most? Share in the comments below 💚 26m https://t.co/outGc8ho8X
- Aug 19, 20261.8x their median
READ: "World Humanitarian Day is about remembering all humanitarian workers who lost their lives while caring for others. But remembrance without accountability and action becomes a tolerance of the unjustifiable. We must do better" - @AmitabhBehar #JustBeHuman https://t.co/a9UyycjVXZ
- Aug 23, 20261.7x their median
Learning has stopped for 3 years. Rebuilding classrooms means rebuilding a future. Read the report #BuildingGazaAnew https://t.co/q5SEC3nA6Q
- Aug 24, 20261.6x their median
Climate responses that ignore unpaid care will not be effective and will deepen existing inequalities. To build resilience and advance gender justice, unpaid care must be at the centre of climate responses. Find out more: https://t.co/lSYKaRrboL #UniteForFairChange #Care #ClimateJustice
- Aug 11, 20261.6x their median
“From dawn to dusk, the work is never finished.” In Gaza’s displacement camps, amindst Israel's ongoing genocide on Gaza, a woman’s working day runs with no gas, no electricity and no running water. Everything Hadeel could once do in her kitchen in minutes, is now done by hand, all carried alone since her husband was killed. Destroyed infrastructure adds around nine unpaid hours to a woman’s day in Gaza: countless hours of labour, that appears in no reconstruction budget. What does Hadeel imagine when she thinks of reconstruction? Watch Hadeel’s story and see linked report to understand why any recovery and reconstruction in Gaza must be led by Palestinians. https://t.co/V2HymGouDF
- Aug 19, 20261.5x their median
On World Humanitarian Day, we honour humanitarian workers everywhere, and the courage and sacrifices they make every day to help others. We stand in solidarity with our staff and partners on the frontlines, often working at immense personal risk, and urge governments to uphold their obligations to protect them. #ActForHumanity #WHD2026 #JustBeHuman
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 16 interactions against 771K followers, an engagement rate of 0.002%. Measured over 32 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.69% of those impressions turn into an interaction. That is about 0.301% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video and 56% link out. The account's strongest tracked post pulled 154 interactions, about 9.6x its own typical post. Recurring topics include #uniteforfairchange, #care, #climatejustice.
- What is Oxfam International's engagement rate on X?
- Oxfam International (@Oxfam) has an engagement rate of 0.002%, based on the median interactions across 32 original posts from the last 30 days against 771,148 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Oxfam International sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Oxfam have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Oxfam post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.