Palmer Luckey engagement report
@PalmerLuckey - 1.3M followers on X
Measured over 13 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 2.8K interactions against 1.3M followers, an engagement rate of 0.219%. Measured over 13 original posts, its engagement rate beats 82% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 260K times each, and 1.07% of those impressions turn into an interaction. That is about 20.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 62% carry an image or video and 23% link out. The account's strongest tracked post pulled 50K interactions, about 6.3x its own typical post.
Measured over 13 original posts from a 30-day window, last computed on October 30, 2026. Recurring tag: #nationalday.
Compared with accounts its own size
Palmer Luckey's engagement rate beats 82% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.219%, Palmer Luckey sits above the 50th percentile of the 217,973 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 62% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 23% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 245 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 6, 20266.3x their median
We need a bit more shame. People used to avoid certain self-interested behaviors to avoid shame, private and public. Law and customs assumed this. Now, 38% of Stanford students claim to be disabled. 40% of young women (under 35) claim mental illness, and SSI disability payments have gone up 400% in a single generation. It isn't good for anyone, least of all people who are actually disabled, when everyone looks the other way as friends and family and peers con the system with a level of shamelessness no architect of our safety net ever imagined could be possible in America. When everyone is disabled, nobody is.
- Sep 9, 202612x their median
Everyone watching Iran's state-run TV news program probably noticed they picked up an Anduril Dive-LD, our mass-produced attritable submarine. This particular vehicle has been swimming in CENTCOM for months, successfully operating in support of American forces for thousands of hours. It was explicitly designed to operate in environments too dangerous for humans where capture is an expected possibility. I can't get into the details, but it provided significant value for months before capture. Rest in peace, little buddy.
- Oct 6, 202612x their median
Anduril is investing $3.7B into Arsenal-2. The next great American Shipyard. https://t.co/nXkNv0uINq
- Oct 4, 202610x their median
The architects of our globalized economy, the very same people who sold out us out, are now pretending we don't have to compete with the rest of the world on AI. Can't have it both ways, brudda.
- Jul 20, 20265.0x their median
Thunder. The New Era of Attack Aviation. https://t.co/cEGLBkwgRt
- Oct 28, 202610x their median
Palmer Luckey says analysts claiming it's too expensive to manufacture in the US are lying to protect megacorps "I think I have a more realistic view than almost anybody. One of the problems with all these analysts that are telling you that it's going to cost $37,000 to build an American iPhone or $100,000 to buy an American computer." "They're trying to prop up a status quo that the megacorporations want to keep going. They want to outsource everything. They want to hire cheaper non-American labor." "They are willing to say and do anything to convince you that it can't be fixed, that it can't come back, that America is this helpless, neutered, post-relevant empire, and it is just not the case." "How do I know that? Because I have to make stuff in America every day because I work in the defense industry. The stuff that Anduril makes every day is not actually that different from a computer. My drones are basically computers. They have memory, a GPU, a CPU, sensors, batteries, a rugged integration." "The only difference between an Anduril attack drone and a laptop is a keyboard and a screen. That is not that hard to figure out, especially for a guy like me who started Oculus and comes from the consumer electronics space." "We're not going to let people lie about what America can and can't do anymore. We're just going to do it."
- Oct 13, 20253.1x their median
I will donate $100,000 to @hasanthehun's fundraising campaign for early prisoner release if he allows @iFixit to tear apart the collar his dog has been wearing on Twitch and verify it isn't a shock collar.
- Jun 13, 20262.5x their median
When politicians say they want to seize/tax "wealth" but actually mean "shares in your own company that you yourself founded", the real point is making it impossible for anyone to actually control their own company for more than a decade. They won't let you stay, either.
- Jun 3, 20246.4x their median
The ModRetro Chromatic is the best way to play Game Boy® and Game Boy Color® games, my ultimate tribute to the most important handheld console of all time. @ModRetroHub @GameStop @Tetris_Official @KossHeadphones https://t.co/E6BWx5I490
- Jul 15, 20262.2x their median
Everyone who thinks AI slop will ruin code efficiency/performance is going to be so surprised when everything is absurdly well-optimized John Carmack style machine code.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.8K interactions against 1.3M followers, an engagement rate of 0.219%. Measured over 13 original posts, its engagement rate beats 82% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 260K times each, and 1.07% of those impressions turn into an interaction. That is about 20.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 62% carry an image or video and 23% link out. The account's strongest tracked post pulled 50K interactions, about 6.3x its own typical post.
- What is Palmer Luckey's engagement rate on X?
- Palmer Luckey (@PalmerLuckey) has an engagement rate of 0.219%, based on the median interactions across 13 original posts from the last 30 days against 1,268,869 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.219%, Palmer Luckey sits above the 50th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PalmerLuckey have real engagement?
- Its engagement rate beats 82% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PalmerLuckey post?
- Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 1.83 posts per day across the measured window.