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Pete Hegseth engagement report

@PeteHegseth - 2.0M followers on X

Measured over 30 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.119%
of 2.0M followers
Per impression
1.49%
159K views on a typical post
Reach
7.96%
of its followers see a post
Typical post
2.4K
interactions (median)
Saved
0.049%
78 bookmarks on a typical post
Posting rate
5.27/day
active 70% of days
Peak time
20:00 UTC
Wednesday

A typical post picks up 2.4K interactions against 2.0M followers, an engagement rate of 0.119%. Measured over 30 original posts, its engagement rate beats 86% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 159K times each, and 1.49% of those impressions turn into an interaction. That is about 7.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 30 posts sampled, 87% carry an image or video and 13% link out. The account's strongest tracked post pulled 195K interactions, about 82x its own typical post. Recurring topics include #lincolnnation, #shallnotperish, #southcom.

Measured over 30 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #lincolnnation, #shallnotperish, #southcom.

Compared with accounts its own size

Pete Hegseth's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.119%, Pete Hegseth sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 25, 202582x their median

    Never back down. #AmericaFirst https://t.co/WzpWBheS3b

    138K20K35K2.0K14M viewsView on X
  • Aug 18, 202622x their median

    https://t.co/GFYMIb7dAR

    45K5.8K2.4K2041.1M viewsView on X
  • Aug 19, 202614x their median

    https://t.co/gR3zYu6aXm

    27K4.2K2.1K177550K viewsView on X
  • Aug 20, 202613x their median

    Any remaining tie to Tehran will hasten a nation's economic oblivion, whether that tie be purposefully constructed or willfully ignored. https://t.co/T3vticluAg

    24K4.8K2.4K4821.1M viewsView on X
  • Aug 20, 202613x their median

    We gathered at the Pentagon for our monthly prayer service. “Draw near to God and He will draw near to you.” — James 4:8 https://t.co/oz9Yq9u63Q

    24K3.4K3.5K307524K viewsView on X
  • Aug 15, 20265.4x their median

    In God We Trust. https://t.co/DGhwmdb4qP

    10.0K1.4K1.4K159316K viewsView on X
  • Aug 19, 20265.4x their median

    The U.S. has total control of the Strait of Hormuz https://t.co/rQmSm8oWdV

    9.9K1.2K1.5K147296K viewsView on X
  • Aug 11, 20265.0x their median

    Thanks to the coordinated efforts of the U.S. military and our gulf allies, the seven-day average for oil leaving the Strait of Hormuz is currently up to almost 9 million barrels per day. When combined with the additional 5-7 million barrels per day leaving the region via newly upgraded pipelines and export facilities, total oil flows are currently averaging approximately 15 million barrels per day.  On Sunday alone, over 20 million barrels left the Arabian gulf region, which is above the pre-conflict average.

    8.4K1.7K1.6K3642.1M viewsView on X
  • Aug 31, 20263.1x their median

    New Test Footage: Black Hawk executes rocket-powered launch of Altius-700. At Project Convergence Capstone 6, an H-60M Black Hawk crew employed an Altius-700 hunter-killer team to autonomously find the target, pass data across the formation, and strike. Another successful step towards fielding launched effects with Army Aviation, pushing sensing and weapons deeper into the fight without sending crews with them. Next up: Altius-700 deploys with a Cavalry unit.

    6.7K511101761.1M viewsView on X
  • Aug 16, 20262.3x their median

    Reports emerging of USS Boxer experiencing a shortage in hygiene products for women in uniform are FALSE. The ship has had four port visits since departing San Diego in March. The crew has been at sea for less than two months since the last port call, and they are stocked with feminine products, including at the ship store and in medical offices on board. Additionally, the ship has had two major mail deliveries so far during the month of August. The Boxer Amphibious Ready Group remains fully equipped and prepared to execute all assigned missions.

    4.2K765364123319K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lincolnnation#shallnotperish#southcom#colombia#ecuador

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.4K interactions against 2.0M followers, an engagement rate of 0.119%. Measured over 30 original posts, its engagement rate beats 86% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 159K times each, and 1.49% of those impressions turn into an interaction. That is about 7.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 30 posts sampled, 87% carry an image or video and 13% link out. The account's strongest tracked post pulled 195K interactions, about 82x its own typical post. Recurring topics include #lincolnnation, #shallnotperish, #southcom.

What is Pete Hegseth's engagement rate on X?
Pete Hegseth (@PeteHegseth) has an engagement rate of 0.119%, based on the median interactions across 30 original posts from the last 30 days against 2,001,413 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.119%, Pete Hegseth sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PeteHegseth have real engagement?
Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PeteHegseth post?
Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 5.27 posts per day across the measured window.

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