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Pharrell Williams engagement report

@Pharrell - 9.3M followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 9.3M followers
Per impression
0.397%
103K views on a typical post
Reach
1.11%
of its followers see a post
Typical post
409
interactions (median)
Saved
0.018%
19 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
16:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 409 interactions against 9.3M followers, an engagement rate of 0.004%. Measured over 1 original post, its engagement rate beats 50% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 103K times each, and 0.397% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 64K interactions, about 156x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Pharrell Williams's engagement rate beats 50% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.004%, Pharrell Williams sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 5, 2026156x their median

    GOD IS THE GREATEST

    50K12K8813481.1M viewsView on X
  • Feb 2, 202632x their median

    Some things never change https://t.co/EUo1hOrpZH

    17K1.8K9384237K viewsView on X
  • Oct 16, 202527x their median

    The wait is over — the auction is live at https://t.co/cnEc6vxTvK BamBam: From the Stage and Beyond brings the artist’s creative evolution to life through music, performance, and style. From stage-worn looks and bespoke designs to collaborations with world-class makers, every piece tells a story of artistry and ambition. The auction runs from Oct 15, 9 PM EDT / Oct 16, 8 AM BKK through Oct 27, 8 AM EDT / 7 PM BKK. 🔗 Bid now on https://t.co/cnEc6vxTvK To mark the launch, the JOOPITER x BamBam pop-up is now open at the SIWILAI Store in Bangkok — an immersive exhibition showcasing select auction highlights and signature looks from BamBam’s career. Visitors can also shop the exclusive capsule collection, enjoy themed drinks and limited-edition menu items at the SIWILAI Bar. 📍 SIWILAI Store, Level 2 Central Embassy 🗓 Pop-up is open Oct 16-26 @joopiteronline @bambam1a @BAMBAMxBAMMIE #JOOPITERxBamBam #FromTheStageAndBeyond #SIWILAIStore

    8.9K7.2K7596249K viewsView on X
  • Jun 28, 202630x their median

    Backstage crew. @MissyElliott @wizkidayo @angeliquekidjo @QuavoStuntin @superduperbrick Photography by Hadda Tamene https://t.co/AjWIh2igqt

    10K2.0K22836190K viewsView on X
  • Feb 2, 202622x their median

    Thank you and congratulations to my brothers @clipse @PUSHA_T @NoMalice757 I am blessed to call this a job. I have never stopped loving this job. I have never stopped being a student. Photography by Bolade Banjo https://t.co/u834ya4SlW

    7.8K97119649175K viewsView on X
  • Jun 26, 202620x their median

    Blessings and gratitude to @louisvuitton https://t.co/qEGIDH1cBK

    7.1K8998012145K viewsView on X
  • Jan 17, 202613x their median

    Travel to the future. Men's Creative Director @Pharrell will reveal his Fall-Winter 2026 Show in Paris on Tuesday, January 20th at 8pm CET. Watch the show live on https://t.co/DHHmdebfcF #LVMenFW26 #PharrellWilliams #LouisVuitton https://t.co/aO64i1j2qc

    5.5K2.2K200108279K viewsView on X
  • Feb 1, 202618x their median

    My brothers. Blessed to share this moment. Best Rap Performance: Chains & Whips 🏆 @clipse @kendricklamar #GRAMMYS Photography by Bolade Banjo. https://t.co/IDyoohsqep

    6.6K71611739269K viewsView on X
  • Jun 24, 202618x their median

    Spring-Summer 2027 Show. Embracing the sea and shore as spaces of universal human belonging. @pharrell celebrates his new collection — a dandy experience emerging to the rhythm of surfing codes. Watch the full show via link in bio. #LVMenSS27 #PharrellWilliams #LouisVuitton https://t.co/g4Q0hoEH3X

    5.5K1.5K10585207K viewsView on X
  • Jul 26, 202617x their median

    In My Mind, 2006 and forever. https://t.co/tWubiiXgko https://t.co/t4ciAfCc9s

    5.8K1.1K101137350K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 409 interactions against 9.3M followers, an engagement rate of 0.004%. Measured over 1 original post, its engagement rate beats 50% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 103K times each, and 0.397% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 64K interactions, about 156x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pharrell Williams's engagement rate on X?
Pharrell Williams (@Pharrell) has an engagement rate of 0.004%, based on the median interactions across 1 original posts from the last 30 days against 9,326,922 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Pharrell Williams sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Pharrell have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Pharrell post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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