Karoline Leavitt engagement report
@PressSec - 2.0M followers on X
Measured over 110 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 3.6K interactions against 2.0M followers, an engagement rate of 0.185%. Measured over 110 original posts, its engagement rate beats 91% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 4.77% of those impressions turn into an interaction. That is about 3.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 110 posts sampled, 16% carry an image or video and 83% link out. The account's strongest tracked post pulled 45K interactions, about 12x its own typical post.
Measured over 110 original posts from a 30-day window, last computed on August 30, 2026.
Compared with accounts its own size
Karoline Leavitt's engagement rate beats 91% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.185%, Karoline Leavitt sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 27, 202612x their median
Follow my incredible press team who fight so hard for President Trump. I couldn’t have done this job without them! 🇺🇸 @PatAdams96 @AnnaKellyGOP @KushDesai47 @MicahStopperich @LizHuston33 @TaylorRogers37 @Davis_Ingle @AllisonSchuste @Olivia_Wales @KieghanNangle @LaurenKBis https://t.co/zZoaMnZf0D
- Aug 18, 202610x their median
If Democrats in Congress care about affordability, then why did every single one of them vote against eliminating taxes on tips, overtime, and Social Security? Instead, Democrats tried to massively hike taxes on working families. They are affordability frauds.
- Aug 25, 20267.6x their median
President Trump Directs U.S. Flag Be Lowered in Honor of Dolly Parton: ‘Has Never Been Anyone Like Her’ https://t.co/A3mBiT2lcu
- Aug 18, 20265.4x their median
SCOTUS should urgently allow construction at the White House to proceed https://t.co/NYfg0SqOrk
- Aug 18, 20265.3x their median
Boy who passed out in deadly ocean waves celebrates miracle birthday inside Trump Oval Office https://t.co/ow2nEH0I0r
- Aug 21, 20265.2x their median
President Trump Is Right: Judges Can’t Be Construction Foremen “The lawsuit over the White House Ballroom is based on a preposterous theory of who has standing to sue.” https://t.co/Y8l56P9GeI
- Aug 22, 20264.2x their median
President Trump Thanks Supreme Court for Allowing White House Ballroom Construction to Continue https://t.co/IXrPhbHFd7
- Aug 26, 20264.2x their median
‘Watershed Moment’: Trump Clears Hormuz Mines, Breaks Iran’s Grip — ‘Now the U.S. Controls It’ https://t.co/jjplnTwk1H
- Aug 20, 20264.2x their median
.@StephenM: "President Trump has been in office, in his second term, for a year and a half — and has solved problems that plagued this nation for decades, generations, or even longer." — Rebalanced trade with Canada — Protected American manufacturing from China — Restored fairness to NATO — Pursuing peace in the Korean Peninsula — Toppled Maduro — Taken the fight to the cartels — Stopped Iran from obtaining a nuclear weapon — Unleashed American energy — Tamed inflation — Cut taxes — Secured the border — The list goes on
- Aug 20, 20264.1x their median
.@SecScottBessent on tariffs refunds: "The Democrat AGs who filed the ridiculous lawsuit against this Administration wanted the money to go back to the payer of record — so that is corporate welfare. The American people had that money, and if I hear another Democrat legislator make the inane remark 'the American people should get the money' — the American people HAD THE MONEY in the U.S. Treasury and we were forced to give it back."
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.6K interactions against 2.0M followers, an engagement rate of 0.185%. Measured over 110 original posts, its engagement rate beats 91% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 4.77% of those impressions turn into an interaction. That is about 3.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 110 posts sampled, 16% carry an image or video and 83% link out. The account's strongest tracked post pulled 45K interactions, about 12x its own typical post.
- What is Karoline Leavitt's engagement rate on X?
- Karoline Leavitt (@PressSec) has an engagement rate of 0.185%, based on the median interactions across 110 original posts from the last 30 days against 1,954,393 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.185%, Karoline Leavitt sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PressSec have real engagement?
- Its engagement rate beats 91% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PressSec post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 7.3 posts per day across the measured window.