Pure Michigan engagement report

Where this sits in the catalog

At 0.012%, Pure Michigan sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Reading these numbers

A typical post picks up 64 interactions against 528K followers, an engagement rate of 0.012%. Posts are seen about 7.2K times each, and 0.886% of those impressions turn into an interaction. That is about 1.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% are part of a thread. The account's strongest tracked post pulled 128K interactions, about 2002x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pure Michigan's engagement rate on X?

Pure Michigan (@PureMichigan) has an engagement rate of 0.012%, based on the median interactions across 7 original posts from the last 30 days against 528,045 followers. Replies, reposts and quote-posts of other people are excluded from that sample.

Is that a good engagement rate?

At 0.012%, Pure Michigan sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.

Does @PureMichigan have real engagement?

There is not yet enough sample to rank this account against others of its size.

When does @PureMichigan post?

Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.33 posts per day across the measured window.