Rwanda Development Board engagement report
@RDBrwanda - 450K followers on X
Measured over 9 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 108 interactions against 450K followers, an engagement rate of 0.024%. Measured over 9 original posts, its engagement rate beats 43% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.6K times each, and 1.26% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 22% link out. The account's strongest tracked post pulled 395 interactions, about 3.7x its own typical post. Recurring topics include #kwitaizina, #brasil, #kwitaizina21.
Measured over 9 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #kwitaizina, #brasil, #kwitaizina21.
Compared with accounts its own size
Rwanda Development Board's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, Rwanda Development Board sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 21, 20263.7x their median
Global Afrobeats star @heisrema will headline the @Kwitaizina Concert at @bkarenarw on 5 September, the main entertainment event of this year’s #KwitaIzina celebrations. 🦍🎶 The concert will take place after the 21st Gorilla Naming Ceremony in Kinigi on 4 September. 🔗 Read more: https://t.co/6NE4PvAr9G #VisitRwanda
- Aug 27, 2026
As part of activities leading up to the 21st @Kwitaizina, today in Kinigi, the Government of Rwanda launched construction of the Smart Green Village, a USD 49+ million investment that will benefit 547 households. The event also saw RWF 1.98 billion allocated through the Tourism Revenue Sharing Programme to districts neighbouring @VolcanoesPark. 🔗 Learn more: https://t.co/6AriAbRQxR #KwitaIzina | #VisitRwanda
- Aug 20, 2026
Yesterday, RDB CEO @afrika_jean met with a delegation from Japan’s mining sector, led by the Ambassador of Japan to Rwanda, H.E. Nakajo Kazuya and Takuya Kimura, Special Adviser to Japan’s Minister of Economy, Trade and Industry, alongside representatives from public institutions and private companies. Discussions focused on Rwanda’s mining sector, investment opportunities and potential areas of cooperation between Rwanda and Japan.
- Aug 28, 2026
Inside the planned Smart Green Village 🌿 Learn how the project will support communities while advancing conservation around @VolcanoesPark. 🦍 #KwitaIzina | #VisitRwanda https://t.co/Q9RNPSwjus
- Aug 20, 2026
The Rwanda-Brazil Business Forum took place today in São Paulo, bringing together over 200 leaders from Brazil’s public and private sectors to explore trade and investment opportunities between the two countries. “For Brazilian businesses seeking a foothold in Africa, Rwanda is the gateway of choice. Our ease of doing business and strategic location make Rwanda the perfect bridge to the continent.” — @Lawrence_Manzi, Rwanda’s Ambassador to Brazil. “While Rwanda is small in size, it is vast in opportunity. Positioned at the heart of Africa and connected through the AfCFTA and regional markets, Rwanda provides a gateway to over 1.3 billion consumers across the continent.” — @Tuyishimire_C, Permanent Secretary at @RwandaTrade. #InvestInRwanda
- Aug 18, 2026
Today, RDB CEO @afrika_jean met with Bio Usawa Co-Founder and CEO Dr. Menghis Bairu to discuss the company’s ongoing investment in Rwanda to establish biopharmaceutical manufacturing capacity and expand access to affordable biosimilar therapies across Africa. https://t.co/T6FHKLT31u
- Aug 19, 2026
From 17-21 August 2026, a Rwandan government and private-sector delegation, led by the Permanent Secretary of @RwandaTrade, @Tuyishimire_C, and alongside @RwandaInBrazil Ambassador @Lawrence_Manzi, is in Brazil on a business mission focused on advancing trade, investment, innovation and skills partnerships between the two countries. In Brasília and Santa Catarina, the delegation engaged with government and business leaders, explored cooperation in agricultural research and innovation, facilitated B2B engagements, and witnessed the signing of an MoU between Rwanda Polytechnic and Fecomercio Santa Catarina to advance technical and vocational skills development. The mission continues with further engagements to expand business partnerships and investment opportunities.
- Aug 25, 2026
Yesterday, RDB CEO @afrika_jean met with Mr Khaled Hatata, Vice President of Sunrise Cruises & Resorts of Egypt, to discuss ongoing collaborative projects and opportunities to accelerate their implementation. https://t.co/rR4HYulcBL
- Aug 21, 2026
Ku bufatanye bw'Akarere, @RDBrwanda n'umuterankunga #SACOLA, kuri uyu wa Gatanu tariki ya 21 Kanama 2026, haratangira irushanwa #KwitaIzina Tournament 2026. Murenge wa Musanze harabera umukino uri buhuze Inyangakugoma FC na @NyabihuDistrict. Twese hamwe, dushyigikire ikipe yacu. https://t.co/mSZ6FKLPlP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 108 interactions against 450K followers, an engagement rate of 0.024%. Measured over 9 original posts, its engagement rate beats 43% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.6K times each, and 1.26% of those impressions turn into an interaction. That is about 1.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 22% link out. The account's strongest tracked post pulled 395 interactions, about 3.7x its own typical post. Recurring topics include #kwitaizina, #brasil, #kwitaizina21.
- What is Rwanda Development Board's engagement rate on X?
- Rwanda Development Board (@RDBrwanda) has an engagement rate of 0.024%, based on the median interactions across 9 original posts from the last 30 days against 450,261 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Rwanda Development Board sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RDBrwanda have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RDBrwanda post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 2.03 posts per day across the measured window.