Ralph Lauren engagement report
@RalphLauren - 2.2M followers on X
Measured over 34 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 233 interactions against 2.2M followers, an engagement rate of 0.011%. Posts are seen about 15K times each, and 1.55% of those impressions turn into an interaction. That is about 0.682% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 32% link out. The account's strongest tracked post pulled 47K interactions, about 205x its own typical post. Recurring topics include #polorlstyle, #polofest, #parisfashionweek.
Measured over 34 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #polorlstyle, #polofest, #parisfashionweek.
Where this sits in the catalog
At 0.011%, Ralph Lauren sits above the 10th percentile of the 217,973 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 32% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 32% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 222 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 7, 2026205x their median
#BTS wore full Polo Ralph Lauren looks during Act 2 of BTS WORLD TOUR ARIRANG. #PoloRLStyle #BTS_WORLDTOUR_ARIRANG @BTS_BigHit https://t.co/suEdpjIe3y
- Jul 13, 202688x their median
In classic @Wimbledon whites, #Winter enjoys the Gentlemen’s Singles Final in #PoloRLStyle from the Ralph Lauren suite. #RLTennis #Wimbledon #WINTERXWimbledon #Aespa https://t.co/Bh9XAMP0Uu
- Sep 23, 202670x their median
#MarkLee and #ENHYPEN’s Jay attend the premiere of #VeryRalph in Seoul wearing #PoloRLStyle. https://t.co/OylSEeuNDX
- Aug 24, 202668x their median
Actor and singer #BeckyArmstrong wears layered Polo Ralph Lauren looks, including #ThePoloBlaze Small Shoulder Bag. #PoloRLStyle @AngelssBecky https://t.co/FPaZG66Sjw
- Jul 14, 202652x their median
Off to @Wimbledon with #WINTER in #PoloRLStyle. #WINTERxWimbledon #aespa #Wimbledon https://t.co/Ng7M4z0MPG
- Oct 23, 202652x their median
Tokyo through @AngelssBecky’s eyes. #VintageRL discoveries and a stop at Ralph’s Coffee set the stage for #PoloFest. https://t.co/XOaLOq7rBa
- Oct 23, 202650x their median
Opening night at #PoloFest in Tokyo with SANA, André 3000, @AngelssBecky, and Mark Lee celebrating #PoloRLStyle, culture, and community. https://t.co/X9W9g6dUkc
- Oct 18, 202642x their median
Singer-songwriter #TaylorSwift performed at the 2026 #AcademyMuseumGala in a #RLCollection evening gown from the #RalphLaurenSpring27 runway, defined by a smocked bodice, drop waist, and crystal-embellished pleated tulle. https://t.co/NA6V6NozeE
- Oct 24, 202635x their median
Every #PoloRLStyle has a story. At #PoloFest in Tokyo, #MarkLee makes it personal, styling rare vintage pieces from four distinct Polo worlds through his own point of view. ™/© 2026 MLB https://t.co/skUj6SelYq
- Jul 15, 202630x their median
The perfect day begins. #WINTER curates the ultimate Polo Ralph Lauren look for her first time at The Championships, @Wimbledon. #PoloRLStyle #RLTennis #aespa #WINTERxWimbledon https://t.co/qm1YO9BXvi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 233 interactions against 2.2M followers, an engagement rate of 0.011%. Posts are seen about 15K times each, and 1.55% of those impressions turn into an interaction. That is about 0.682% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 32% link out. The account's strongest tracked post pulled 47K interactions, about 205x its own typical post. Recurring topics include #polorlstyle, #polofest, #parisfashionweek.
- What is Ralph Lauren's engagement rate on X?
- Ralph Lauren (@RalphLauren) has an engagement rate of 0.011%, based on the median interactions across 34 original posts from the last 30 days against 2,204,589 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Ralph Lauren sits above the 10th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RalphLauren have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @RalphLauren post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.