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David Mitchell engagement report

@RealDMitchell - 2.1M followers on X

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
0.048%
of 2.1M followers
Per impression
0.585%
169K views on a typical post
Reach
8.14%
of its followers see a post
Typical post
990
interactions (median)
Saved
0.012%
20 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
07:00 UTC
Thursday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 990 interactions against 2.1M followers, an engagement rate of 0.048%. Measured over 2 original posts, its engagement rate beats 97% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 169K times each, and 0.585% of those impressions turn into an interaction. That is about 8.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% are part of a thread. The account's strongest tracked post pulled 13K interactions, about 13x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

David Mitchell's engagement rate beats 97% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.048%, David Mitchell sits above the 25th percentile of the 40,677 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.443%
p902.07%
p99145.6%
Engagement rate as a share of followers, across the 40,677 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,978 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.443%
90th percentile2.07%
99th percentile145.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%57K
01:00 UTC-2%58K
02:00 UTC-3%56K
03:00 UTC-3%60K
04:00 UTC-6%48K
05:00 UTC-4%47K
06:00 UTC-4%54K
07:00 UTC-4%58K
08:00 UTC-4%68K
09:00 UTC-4%79K
10:00 UTC-3%81K
11:00 UTC-3%88K
12:00 UTC-2%97K
13:00 UTC-2%106K
14:00 UTC-4%109K
15:00 UTC-2%113K
16:00 UTC-3%110K
17:00 UTC-3%102K
18:00 UTC-2%95K
19:00 UTC-2%90K
20:00 UTC-1%84K
21:00 UTC-1%74K
22:00 UTC-1%64K
23:00 UTC-1%57K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%251K
Monday+1%321K
Tuesday-3%343K
Wednesday-4%299K
Thursday-2%260K
Friday-3%272K
Saturday+3%245K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 18, 202513x their median

    Watch the football! It's gonna move! 😲🫵 A blockbuster weekend of football across the EFL this Easter on Sky Sports - and it starts now as Derby take on Luton! 🍿📺 https://t.co/6x5wbMLDBi

    11K6622014073.7M viewsView on X
  • Aug 1, 20259.8x their median

    "Mitchell And Webb Are Not Helping", a new sketch show featuring @arobertwebb, @5teviem, @kfRedhot, @lararicote, Krystal Evans and me, starts NEXT MONTH on @Channel4! Here's a little taster to get you in the holiday mood. https://t.co/W43TqNKn2m

    8.7K528319187898K viewsView on X
  • Aug 15, 20255.3x their median

    Here's a trailer for Mitchell And Webb Are Not Helping, a new sketch show which starts next month on @Channel4. I'm posting the phone-shaped version but it'll be television-shaped when it's on television. #MitchellAndWebb @arobertwebb @5teviem @kfRedhot @lararicote #KrystalEvans https://t.co/E3C1mGfBpo

    4.8K27713358582K viewsView on X
  • Nov 20, 20255.2x their median

    No turkey?! This is NOT a Christmas joke. The Great Peep Show Christmas Bake Off with Olivia Colman, @RealDMitchell, @IsySuttie, @RealMattKing and Sophie Winkleman. It's going to be very Christmassy indeed. #GBBO #PeepShow https://t.co/1qdflwhFBt

    4.6K240107210975K viewsView on X
  • Mar 18, 202514x their median

    Glamorous news: There’s a piece in THE HOLLYWOOD REPORTER about the launch of #Ludwig on @BritBox_US and @Britbox_CA on 20th March! It’s very nice though it does say I was in Blackadder, which would have been extremely nice, but sadly isn’t true. https://t.co/EBkRH6eCOb

    3.2K12116920149K viewsView on X
  • Sep 6, 20253.4x their median

    Thanks for all the nice messages about Mitchell and Webb Are Not Helping. I’m delighted to say that episode 2 features one of our favourite, and most Oscar winning, former cast members.

    3.2K341199290K viewsView on X
  • Feb 24, 20263.2x their median

    Last One Laughing, returns for season 2 with a brand new line up of comedians all trying to keep a straight face! Available on Prime Video from 19th March https://t.co/3bgXc7iTME

    2.8K1381341101.2M viewsView on X
  • Feb 16, 20268.3x their median

    I've peaked. Got to be in my favourite show and play straight man to the brilliant cast. I'm often to be found watching it under the duvet as my wife sleeps beside me. She'll wake and hit me for shaking with laughter. I hope she knows it's laughter #wilty https://t.co/qF1NzJW3id

    2.0K58412327K viewsView on X
  • Aug 20, 20261.7x their median

    A new series of Ludwig starts on @BBCOne at 9pm! The first three episodes will then be available on @BBCiPlayer but you'll have to wait until September for episodes 4-6. Hope you enjoy it! https://t.co/PMWTrEa0cX

    1.4K11914617116K viewsView on X
  • Sep 4, 20255.7x their median

    Filming commences on series two of @RealDMitchell’s smash hit award-winning BBC comedy detective series #Ludwig: https://t.co/nDw6mFzoMg https://t.co/pNjiLOdSAh

    1.3K55461068K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 990 interactions against 2.1M followers, an engagement rate of 0.048%. Measured over 2 original posts, its engagement rate beats 97% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 169K times each, and 0.585% of those impressions turn into an interaction. That is about 8.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% are part of a thread. The account's strongest tracked post pulled 13K interactions, about 13x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is David Mitchell's engagement rate on X?
David Mitchell (@RealDMitchell) has an engagement rate of 0.048%, based on the median interactions across 2 original posts from the last 30 days against 2,076,284 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.048%, David Mitchell sits above the 25th percentile of the 40,677 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RealDMitchell have real engagement?
Its engagement rate beats 97% of the tracked X accounts closest to it in follower count, which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @RealDMitchell post?
Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.

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