Rede 98 engagement report
@Rede98Oficial - 496K followers on X
Measured over 39 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 5 interactions against 496K followers, an engagement rate of 0.001%. Measured over 39 original posts, its engagement rate beats 8% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.173% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 39 posts sampled, 33% carry an image or video, 5% are part of a thread and 74% link out. The account's strongest tracked post pulled 523 interactions, about 105x its own typical post. Recurring topics include #98fc, #arthurmesquita, #cruzeiro.
Measured over 39 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #98fc, #arthurmesquita, #cruzeiro.
Compared with accounts its own size
Rede 98's engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Rede 98 sits below the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.437% |
| 90th percentile | 2.10% |
| 99th percentile | 159.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 26, 2026105x their median
ORGULHO 🥹🐔 | O empate por 1 a 1 entre Atlético e Cruzeiro, nessa terça-feira (25/8), pelas quartas de final da Copa do Brasil, foi ainda mais especial para a família do zagueiro Vitão. Aos 18 anos, o jogador entrou em campo no início do primeiro tempo para substituir Ruan Tressoldi e fez sua estreia em um clássico profissional. 📹: @juliafernandessct
- Aug 26, 202664x their median
POSSÍVEL GANCHO | Kaio Jorge pode pegar até 9 jogos de suspensão por entrada em Ruan Tressoldi Saiba mais: https://t.co/e4cbr31nJS
- Aug 26, 202629x their median
NA TORCIDA | Apresentado no Tottenham, atacante Savinho agradece ao Atlético e brinca com coincidência entre os mascotes. Galo lucrará com a venda. Saiba mais: https://t.co/e8KBHqXXP1
- Aug 26, 202625x their median
FICA NO GALO | O Atlético anunciou a renovação de contrato do atacante Riquelme, de 17 anos. O novo vínculo vai até 2029. Saiba mais: https://t.co/0w8Rzcarue
- Aug 26, 202618x their median
EMOCIONANTE | O piloto e influenciador digital Lito Sousa divulgou, nesta quarta-feira (26/8), um vídeo gravado no mesmo dia em que recebeu a confirmação do diagnóstico da doença de Creutzfeldt-Jakob (DCJ). A condição neurológica é rara, degenerativa e não possui cura conhecida. A gravação foi feita de forma reservada antes de o casal tornar a situação pública na última semana. No registro, Lito reflete sobre a brevidade do tempo, fala sobre o futuro de seus projetos e se emociona ao mencionar a família. Mila Seidl, esposa do influenciador, explicou que adiou a publicação do registro por não conseguir assisti-lo de imediato. Segundo ela, Lito fez questão de ligar a câmera logo após sair da consulta médica para registrar seus sentimentos com clareza. Lito explicou no vídeo que tomou a decisão de gravar o depoimento enquanto ainda preservava suas funções cognitivas completas. A família relata que o avanço da enfermidade tem ocorrido de maneira muito acelerada. 📲: Acesse https://t.co/6fehrtFdk2 e saiba mais sobre a situação de Lito Sousa 📹: Reprodução/YouTube e Instagram/AviõeseMúsicas/LitoSousa
- Aug 27, 202612x their median
ACIDENTE DO ANEL | Um acidente envolvendo uma carreta e vários veículos provoca transtornos no trânsito do Anel Rodoviário, na tarde desta quinta-feira (27/8), na altura do bairro Betânia, na região Oeste de Belo Horizonte. 📹: Reprodução/Redes Sociais/Arquivo 98 Saiba mais: https://t.co/ObvbIT2wsR
- Aug 27, 20266.0x their median
VEJA O VÍDEO | Trabalhador registra fuga de avalanche de lama no Nepal; tragédia deixa mais de 360 mortos. Saiba mais: https://t.co/tIL01phNgY https://t.co/GQHLnZztuo
- Aug 27, 20264.4x their median
TRAGÉDIA | Uma carreta-tanque carregada com combustível tombou durante a madrugada desta quinta-feira (27/8) na MG-10, em Vespasiano, na Região Metropolitana de Belo Horizonte. O acidente ocorreu no trecho entre o bairro Jardim da Glória e o condomínio Alphaville, no sentido Confins. 📹: Redes sociais
- Aug 26, 20264.0x their median
Kaio Jorge vem agindo nos bastidores para se desculpar com Ruan Tressoldi após o clássico entre Cruzeiro e Atlético, nesta terça-feira (25/8), pelas quartas de final da Copa do Brasil. Leia mais: https://t.co/eAtXv0owqm
- Aug 26, 20263.6x their median
SEM LESÃO | Após queda assustadora no clássico contra o Cruzeiro, zagueiro Ruan Tressoldi recebe alta do hospital, mas seguirá protocolo de concussão. Saiba mais: https://t.co/SeGMNUW0py
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 5 interactions against 496K followers, an engagement rate of 0.001%. Measured over 39 original posts, its engagement rate beats 8% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.173% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 39 posts sampled, 33% carry an image or video, 5% are part of a thread and 74% link out. The account's strongest tracked post pulled 523 interactions, about 105x its own typical post. Recurring topics include #98fc, #arthurmesquita, #cruzeiro.
- What is Rede 98's engagement rate on X?
- Rede 98 (@Rede98Oficial) has an engagement rate of 0.001%, based on the median interactions across 39 original posts from the last 30 days against 495,890 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Rede 98 sits below the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Rede98Oficial have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Rede98Oficial post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 1.37 posts per day across the measured window.