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Reggie Fils-Aimé engagement report

@Reggie - 597K followers on X

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.331%
of 597K followers
Per impression
0.193%
1.0M views on a typical post
Reach
171.2%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.039%
398 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
22:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.0K interactions against 597K followers, an engagement rate of 0.331%. Posts are seen about 1.0M times each, and 0.193% of those impressions turn into an interaction. That is about 171.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 89K interactions, about 45x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Where this sits in the catalog

At 0.331%, Reggie Fils-Aimé sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 11, 202545x their median

    This July 11 marks the 10 year anniversary of Satoru Iwata's passing. I still think of him nearly every day. Together, we put a lot of smiles on people's faces. https://t.co/ZPVj3EfYOX

    79K9.0K5723201.6M viewsView on X
  • Feb 20, 202636x their median

    It’s rare in life to know when a chapter is closing, but after 38 years at Microsoft, that moment has arrived for me. I’ve made the decision to retire and begin the next chapter of my life. It’s a milestone that’s given me a chance to reflect on the incredible journey I’ve been fortunate enough to share with so many of you.

    61K5.3K4.1K1.5K5.6M viewsView on X
  • Jan 26, 202628x their median

    Join us on Jan 29 at 6am PT for the #TomodachiLife: Living the Dream Direct! The presentation will last roughly 20 minutes and provide more info on the upcoming Nintendo Switch game. #NintendoDirect Watch here: https://t.co/COS9STbtoB https://t.co/ZdsEQpHTFD

    44K7.5K7823.8K7.8M viewsView on X
  • Apr 14, 202512x their median

    Pre-orders are open! https://t.co/TPJQpvVH5l

    21K1.2K9281.1K1.7M viewsView on X
  • May 12, 202511x their median

    Twenty one years ago today. Still kicking ass. https://t.co/PcdEMJekxi

    20K1.5K29770382K viewsView on X
  • Jul 11, 20239.1x their median

    It has been eight years. It still hurts. #SatoruIwata https://t.co/CKZEiKnSih

    15K2.4K165141927K viewsView on X
  • Sep 25, 20257.6x their median

    The incredible Devon Pritchard, a longtime Nintendo executive, will succeed Doug Bowser as the new head of Nintendo of America, effective January 1, 2026. Bowser will retire on Dec 31. Congratulations Devon! https://t.co/2nuk3mD3I1

    13K7254714402.3M viewsView on X
  • Apr 9, 20257.3x their median

    The story of Wii Sports pack in ... https://t.co/LhflSFWaL3

    12K1.3K2932741.5M viewsView on X
  • May 11, 20254.7x their median

    Happy Mother’s Day! https://t.co/gY4HDH65MG

    8.2K93811168476K viewsView on X
  • Nov 19, 20252.8x their median

    The Nintendo Wii was first released 19 years ago today on this day in North America. https://t.co/kPE2iLDNWB

    4.5K71393122576K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.0K interactions against 597K followers, an engagement rate of 0.331%. Posts are seen about 1.0M times each, and 0.193% of those impressions turn into an interaction. That is about 171.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 89K interactions, about 45x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Reggie Fils-Aimé's engagement rate on X?
Reggie Fils-Aimé (@Reggie) has an engagement rate of 0.331%, based on the median interactions across 1 original posts from the last 30 days against 597,003 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.331%, Reggie Fils-Aimé sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Reggie have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Reggie post?
Most posts go out around 22:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.

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