Roblox engagement report
@Roblox - 8.2M followers on X
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 832 interactions against 8.2M followers, an engagement rate of 0.01%. Measured over 14 original posts, its engagement rate beats 46% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 220K times each, and 0.378% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video and 79% link out. The account's strongest tracked post pulled 59K interactions, about 71x its own typical post. Recurring topics include #robloxdev, #roblox, #robloxdevs.
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #robloxdev, #roblox, #robloxdevs.
Compared with accounts its own size
Roblox's engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Roblox sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jun 18, 202671x their median
A brand new Roblox FPS inspired by Ready or Not had 4 million players in its first day of launch Players have praised TTK Testing's "crazy" graphics and satisfying gunplay https://t.co/ZV8r6CAZcu
- Jul 19, 202611x their median
SCRAPBOOK SAGA TRAILER #2 New areas, features and characters shown off for my turn-based RPG! A prologue will (hopefully) release this summer! #Roblox #RobloxDev https://t.co/cV7YOdQM8s
- Jun 22, 20267.8x their median
Our devs just uncovered this lost footage… 😳 https://t.co/8MxHlsPqIa
- May 29, 20267.1x their median
something's coming for Roblox Plus members on July 31. we're not saying what's in the box. we're not even gonna hint. 🎁 https://t.co/VyJfAUdMGw
- May 12, 20264.9x their median
More Robux is always a Plus. Introducing Plus 500, Plus 1000, and Plus 2000: subscription bundles that combine exclusive Roblox Plus perks with monthly Robux. Everything you want, all in one package. https://t.co/2VeahdoCL2
- Jul 16, 20264.7x their median
For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be. Today, we're introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level. We're doing this for one reason: The world needs more play. Play is humanity's oldest technology for connection and learning. Before agriculture, before commerce, before civilization, we played together. And as the world has become more fragmented, the need for play only grows. Our role is to remove every obstacle between that play and the people who want to create it. Faster iteration and fewer technical constraints. And more room to push further than a single creator – or a small team – could have gone in the past. This isn’t just for studios who've already proven themselves. Some of the most important work in this industry has come from first-time creators – who were often Roblox players first – with a single focused idea. Between now and RDC, we'll incrementally roll out what we are building to make all of this real – new tools for creators, new ways for players to play, and new ways for people to find the things they love.
- Jul 22, 20264.4x their median
New Roblox Plus drops incoming. 👀 Avatar backgrounds. Custom app themes. Profile frames. Your Roblox, your look. Learn More → https://t.co/WstN1fKZ8t Get Plus → https://t.co/Jt6XeGabqE https://t.co/1TRcVilsTx
- Jun 25, 20263.5x their median
Our Terrain Early Access program is live. Get an early look at tools that enable larger, more immersive worlds with performance optimizations and up to 64 custom materials. #RobloxDev Learn more and sign up below. https://t.co/vrjxLP4fIL https://t.co/OKLO4ZotFr
- Jul 28, 20262.5x their median
Roblox is evolving to bring everything you love about gaming together in one place. Moments now has a dedicated tab on mobile, making it easy to discover new games and start playing them in one tap. And with quick access to friends in Chat, your avatar in Me, and creation in Build, your Roblox experience is more seamlessly connected than ever. https://t.co/c03g4c7zx2
- Jul 9, 20262.4x their median
Server Authority is now available for all creators. Block physics-based exploits like speed hacks without custom anti-cheat code, while prediction and rollback help preserve a responsive player experience. Learn more on the #RobloxDev forum. https://t.co/UaAcJUUSE9 https://t.co/iV3i6RmDGW
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 832 interactions against 8.2M followers, an engagement rate of 0.01%. Measured over 14 original posts, its engagement rate beats 46% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 220K times each, and 0.378% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video and 79% link out. The account's strongest tracked post pulled 59K interactions, about 71x its own typical post. Recurring topics include #robloxdev, #roblox, #robloxdevs.
- What is Roblox's engagement rate on X?
- Roblox (@Roblox) has an engagement rate of 0.01%, based on the median interactions across 14 original posts from the last 30 days against 8,180,600 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Roblox sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Roblox have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Roblox post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.