Rocket Lab engagement report
@RocketLab - 649K followers on X
Measured over 35 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 1.8K interactions against 649K followers, an engagement rate of 0.285%. Measured over 35 original posts, its engagement rate beats 86% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 128K times each, and 1.44% of those impressions turn into an interaction. That is about 19.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 94% carry an image or video and 37% link out. The account's strongest tracked post pulled 6.3K interactions, about 3.4x its own typical post.
Measured over 35 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #ussf.
Compared with accounts its own size
Rocket Lab's engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.285%, Rocket Lab sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 4, 20263.4x their median
Rocket Lab has been awarded a $397M contract by the @USSpaceForce to build multiple advanced Flatellite spacecraft for the SB-AMTI program, and launch them on Neutron. We're proud to enhance global security by deploying a resilient space-based system to detect and track airborne threats in real time. Full details: https://t.co/Al8daqE5KK
- Aug 10, 20262.9x their median
Introducing GHOST. We’ve mastered the art of building launch sites. Now we’re making them deployable worldwide. GHOST = Global Hypersonic & Orbital Spaceport Technology. A containerized, deployable launch site system that enables Electron and HASTE launches anywhere, anytime. Missile defense. Responsive launch. Sovereign launch capability. Delivered where it's needed most. Coming soon across two pads in Alaska in 2027.
- Aug 11, 20262.5x their median
Rocket Lab Germany is here. Europe faces glaring gaps across both launch and spacecraft manufacturing. Rocket Lab Germany addresses these directly, combining opportunities for high-frequency access to space with high-volume satellite production to deploy resilient constellations on rapid timelines. Read more: https://t.co/DaywgzcYoI
- Jul 14, 20262.3x their median
Archimedes second stage engine full duration burn - complete ✅ (and what a thing of beauty). The AVac (Archimedes Vacuum) engine produces 1.2x lbf of its Stage 1 variant and stands ~2.5m taller thanks to its extended nozzle optimized for the vacuum conditions of space. Recent AVac testing included a stub skirt for the nozzle. Since full length vacuum nozzles at ground level risk flow separation and instability, stub skirts are used to anchor our engineers' analysis for how the engine will perform with the full nozzle in vacuum conditions - all critical preparation for Neutron's first flight.
- Aug 13, 20262.3x their median
Recently our Hungry Hippo reusable fairing received its thermal protection, control surfaces, and avionics and fluid systems 🦛 Now it's on an outside excursion ready to undergo further testing before flight one. Check out the latest pics. https://t.co/zpqOjZfByS
- Aug 12, 20261.9x their median
Archimedes has been cookin'. 🔥 400+ hotfires. 💪 Control & durability confirmed across flight hardware for all major engine components. 🏭 Full engine set for Neutron's first launch in production. https://t.co/z7UQcz6u4V
- Aug 10, 20261.8x their median
A record quarter 📈 Tune in to our Q2 2026 Earnings call at 5:00 pm ET today. https://t.co/UYeS7QgITj https://t.co/1aHrlnM8B7
- Aug 10, 20261.7x their median
Neutron has been selected for a dedicated launch by @KeplerComms as part of their largest network expansion yet - the first time Kepler has booked an entire rocket for constellation deployment rather than fly rideshare. Press release: https://t.co/vQJAttEbTe https://t.co/gPVrPVcAdh
- Aug 6, 20261.7x their median
New camera angle. https://t.co/28uVbMT3BN
- Jul 2, 20261.6x their median
How it started ➡️ How it’s going 🚀 This week marks 20 years since Rocket Lab was founded. For 20 years, Rocket Lab has been a disruptive player in the space industry turning wild ideas into record-breaking reality. Two decades of innovation, relentless grit, and almost 100 launches later, we continue to redefine the space industry. Here are some of our favorite moments over the past two decades 📸👇
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.8K interactions against 649K followers, an engagement rate of 0.285%. Measured over 35 original posts, its engagement rate beats 86% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 128K times each, and 1.44% of those impressions turn into an interaction. That is about 19.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 94% carry an image or video and 37% link out. The account's strongest tracked post pulled 6.3K interactions, about 3.4x its own typical post.
- What is Rocket Lab's engagement rate on X?
- Rocket Lab (@RocketLab) has an engagement rate of 0.285%, based on the median interactions across 35 original posts from the last 30 days against 648,674 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.285%, Rocket Lab sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RocketLab have real engagement?
- Its engagement rate beats 86% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RocketLab post?
- Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 1.53 posts per day across the measured window.