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SBT engagement report

@SBTonline - 4.3M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 4.3M followers
Per impression
0.608%
9.4K views on a typical post
Reach
0.22%
of its followers see a post
Typical post
57
interactions (median)
Saved
0.021%
2 bookmarks on a typical post
Posting rate
0.33/day
active 20% of days
Peak time
21:00 UTC
Tuesday

A typical post picks up 57 interactions against 4.3M followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 20% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.608% of those impressions turn into an interaction. That is about 0.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 6.4K interactions, about 113x its own typical post. Recurring topics include #sbt, #fofocalizandonosbt, #45anos.

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #sbt, #fofocalizandonosbt, #45anos.

Compared with accounts its own size

SBT's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, SBT sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 28, 2026113x their median

    "Coisa de pobre" 🤣😂 #sbt #memóriasbt #programasilviosantos https://t.co/XCn0K6TSGB

    6.4K6681402K viewsView on X
  • Jul 22, 202681x their median

    Quartou com K-pop da melhor qualidade! 🇰🇷 🎶 Formado por JUNGWON, JAY, JAKE, SUNGHOON, SUNOO e NI-KI, o grupo sul-coreano ENHYPEN participa do The Noite para falar sobre a primeira visita ao Brasil com a turnê BLOOD SAGA, os recentes lançamentos da carreira e o próximo álbum, previsto para 21 de agosto. 🤩 👀 Além da entrevista, os integrantes entram no clima das festas típicas brasileiras. Em uma ação divertida, eles experimentam doces tradicionais das celebrações julinas, compartilham suas reações e conhecem um pouco mais da cultura do país. 🇧🇷 😁 Para encerrar a participação, o grupo ainda apresenta uma performance musical que promete levantar a plateia. 🔥 📸 Lourival Ribeiro/SBT

    3.5K1.1K12651K viewsView on X
  • Jul 22, 202623x their median

    Essa entrevista é TUDO! KKKKKKK #nowunited #sbt #memóriasbt #thenoite https://t.co/klmxtkWgtR

    1.3K215133K viewsView on X
  • Jul 28, 202622x their median

    Que risada é essa, gente? KKKKKKKKK #sbt #memoriaSBT https://t.co/PnYiTRYVO7

    1.2K224070K viewsView on X
  • Jul 30, 202615x their median

    "Coisa de pobre" 🤣😂 #sbt #memóriasbt #programasilviosantos https://t.co/0aAVHwPwtB

    831151066K viewsView on X
  • Jul 21, 202613x their median

    Hoje é dia de soltar o famoso “Haja coração!” para celebrar os 76 anos de Galvão Bueno! 🎉🎙️ Há mais de cinco décadas, sua voz acompanha os brasileiros em momentos inesquecíveis do esporte. Parabéns, Galvão! Que não faltem emoção e muitos motivos para comemorar! 💙👏 https://t.co/434dMhOAoo

    668519328K viewsView on X
  • Jul 27, 20264.9x their median

    Preparamos um presente especial para vocês no mês do nosso aniversário. Confira! 🎂🎉🎈 https://t.co/du5Vywpyyp

    2273615422K viewsView on X
  • Jul 22, 20264.3x their median

    Hoje é dia de celebrar Gabriel Cartolano! 🎉🥳 O apresentador conquistou o carinho do público com seu talento, carisma e bom humor, levando informação e diversão às telas do SBT. Que o novo ciclo seja repleto de saúde, felicidade, sucesso e muitos momentos especiais! 💙👏 https://t.co/Hl5vvsxcIB

    230105018K viewsView on X
  • Aug 9, 20264.3x their median

    O SBT está completando 45 anos! Vamos juntos comemorar mais um ano da TV que faz o Brasil sorrir! #SBT #SBT45Anos https://t.co/TmgFJzRt6h

    1982518318K viewsView on X
  • Jul 21, 20264.0x their median

    Hoje é dia de soltar um “Ai, que loucura!” para celebrar os 42 anos de Tiago Barnabé! 🎉😂 O ator e humorista conquistou o público e há anos leva muita diversão aos domingos do SBT. Que o novo ciclo seja repleto de alegria, sucesso e muitos motivos para sorrir! 💙👏 https://t.co/5OfPFi1T8b

    214102115K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sbt#fofocalizandonosbt#45anos#sbt45anos

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 57 interactions against 4.3M followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 20% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.608% of those impressions turn into an interaction. That is about 0.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 30% link out. The account's strongest tracked post pulled 6.4K interactions, about 113x its own typical post. Recurring topics include #sbt, #fofocalizandonosbt, #45anos.

What is SBT's engagement rate on X?
SBT (@SBTonline) has an engagement rate of 0.001%, based on the median interactions across 10 original posts from the last 30 days against 4,273,340 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, SBT sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SBTonline have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SBTonline post?
Most posts go out around 21:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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