SERNAC engagement report
@SERNAC - 732K followers on X
Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 4 interactions against 732K followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 6% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.128% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video, 31% are part of a thread and 50% link out. The account's strongest tracked post pulled 90 interactions, about 23x its own typical post.
Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
SERNAC's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, SERNAC sits below the 10th percentile of the 37,320 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 6, 202623x their median
💳El objetivo de esta nueva regulación, contenida en el Decreto Supremo N.° 75, es que las personas comprendan mejor las condiciones de su tarjeta de crédito antes de contratarla y durante toda su utilización. (1/2) https://t.co/UQhPUNNUmE
- Aug 7, 20264.5x their median
🚨Conforme a lo reportado por la empresa, a la fecha no se han registrado accidentes derivados de esta condición en Chile. Alerta disponible en👉https://t.co/doa1NV6WJj https://t.co/zTQFuHUX4R
- Aug 11, 20263.8x their median
🧸Los "squishies" son juguetes muy populares, pero junto con su éxito también han surgido tendencias de uso que pueden representar riesgos, especialmente para niños. Si estás pensando en regalar uno, acá te dejamos 4 consejos para un uso seguro. Reclamos👉https://t.co/W71S8glF5i https://t.co/y3jNSptFJy
- Jun 25, 20263.5x their median
🔍En caso de detectar infracciones, SERNAC podría tomar acciones, por ejemplo, interponer denuncias ante la justicia para que se apliquen las multas respectivas, las que pueden llegar hasta las 300 UTM por cada infracción. Más en👉https://t.co/cZCDKtECpB https://t.co/cKvm9sXEuC
- Aug 25, 20263.3x their median
🔨Lanzamos una nueva herramienta gratuita que permite consultar y comparar precios referenciales de materiales y artículos de construcción disponibles en tiendas con venta online. Aprende a usarla acá. Herramienta disponible en👉https://t.co/PFMsBSukeY https://t.co/kGGv2PjuN3
- Aug 11, 20263.3x their median
🎤Se trata del primer fallo donde la justicia establece que una ticketera tiene un vínculo contractual con los consumidores al momento de vender entradas para un evento masivo. Más en👉 https://t.co/2GcV0S3yef https://t.co/gbt6pdgnlE
- Aug 13, 20263.0x their median
🕊️Cuando se pierde a un ser querido, merecemos información clara para tomar decisiones con tranquilidad. Por eso realizamos una fiscalización nacional a funerarias para verificar el cumplimiento de la Ley del Consumidor en materia de precios, servicios e información disponible https://t.co/ajoI5WoRZn
- Aug 24, 20262.8x their median
🔴El Ministerio de Salud informa que, en el marco del programa de Vigilancia Nacional de Micotoxinas, se detectó un incumplimiento a la normativa vigente en el producto Maní Tostado sin Sal marca Cuisine & Co. Si lo tienes, abstente de consumirlo. Más en👉https://t.co/EEmKGNcHyi https://t.co/53fi3mI0Ea
- Jul 2, 20262.8x their median
🧳 Planificaste tus vacaciones con tiempo, ¿y un atraso te las echó a perder? Si la aerolínea es responsable, no tienes que quedarte solo con la molestia Reclama en SERNAC: 📱 https://t.co/W71S8glF5i 📞 800 700 100 📍 Oficinas SERNAC 💻 Teleatención https://t.co/EL5hEdCfTX
- Jul 1, 20262.3x their median
🔧Un taller mecánico de Rancagua desmanteló la camioneta de un consumidor mientras este se recuperaba de COVID. Nos hicimos parte de la causa y la Corte Suprema condenó a la empresa a pagar más de $8 millones en indemnizaciones. Conoce el caso completo 👉 https://t.co/Qidd7o4aef https://t.co/MHSXkSW2C2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 732K followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 6% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.128% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video, 31% are part of a thread and 50% link out. The account's strongest tracked post pulled 90 interactions, about 23x its own typical post.
- What is SERNAC's engagement rate on X?
- SERNAC (@SERNAC) has an engagement rate of 0.001%, based on the median interactions across 36 original posts from the last 30 days against 731,727 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, SERNAC sits below the 10th percentile of the 37,320 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SERNAC have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SERNAC post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.