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Samsung Mobile engagement report

@SamsungMobile - 11M followers on X

Measured over 14 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 11M followers
Per impression
0.251%
63K views on a typical post
Reach
0.58%
of its followers see a post
Typical post
158
interactions (median)
Saved
0.009%
6 bookmarks on a typical post
Posting rate
1.1/day
active 43% of days
Peak time
11:00 UTC
Thursday

A typical post picks up 158 interactions against 11M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 21% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 63K times each, and 0.251% of those impressions turn into an interaction. That is about 0.584% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 79% are part of a thread and 14% link out. The account's strongest tracked post pulled 72K interactions, about 455x its own typical post. Recurring topics include #galaxyai, #playgalaxy, #galaxyzfold8.

Measured over 14 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #galaxyai, #playgalaxy, #galaxyzfold8.

Compared with accounts its own size

Samsung Mobile's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Samsung Mobile sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 15, 2026455x their median

    Your hope is ready. Tomorrow, a new hope unfolds 🔥 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/R82U9AAtdE

    48K22K794764741K viewsView on X
  • Jul 22, 2026350x their median

    The all-new #GalaxyZFold8 in Lavender sure looks good on j-hope 💜 What do you think of the color? 👇 #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/x0Ufstwhzt https://t.co/YuxYpV2hKL

    37K17K506339393K viewsView on X
  • Jul 15, 2026349x their median

    Can't give away too much, but j-hope is already hyped for what’s unfolding 🐿️ The full reveal is coming soon! 🤫 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/tfZsC7lrMh

    35K19K561541733K viewsView on X
  • Jul 7, 2026309x their median

    💙 Like this post and get a front-row seat to what's next. Can you guess what's coming? Join us at Samsung Galaxy Unpacked on July 22. A new shape unfolds. https://t.co/Zw4XnP7jSD

    43K3.7K2.0K203490M viewsView on X
  • Jun 30, 2026237x their median

    💙 Like this post to unlock more exclusive BTS concert 'ARIRANG' moments captured with Galaxy. Ready for the next reveal? Stay tuned, we're just getting started. https://t.co/7yOX5I8wv1

    33K3.9K58575148M viewsView on X
  • Jul 21, 2026210x their median

    Tomorrow’s the day it all unfolds 🙌 I “hope” you’re excited as much as I am! Come and watch #GalaxyUnpacked live with me! 🤩👀 #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/oc7TvRFFY6

    22K11K327157251K viewsView on X
  • Jul 22, 2026184x their median

    Finally! The all-new #GalaxyZFold8 just dropped 💥 j-hope is already loving the new aspect ratio. Hope you love it too! ✨ #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/8YGrqMghQY https://t.co/WNS92wGKWo

    20K9.1K19171250K viewsView on X
  • May 16, 2026161x their median

    Make the stadium jump at BTS WORLD TOUR 'ARIRANG' 🌏 Eyes on the stage. Hands in the air. Sing along with them. This memorable moment is captured #withGalaxy. #GalaxyAI #GalaxyS26Ultra #BTS_WORLDTOUR_ARIRANG_SPONSOR #Samsung Learn more: https://t.co/jqYYZRFyJh https://t.co/dFrR400n0y

    20K7.8K9594318K viewsView on X
  • Jul 23, 2026116x their median

    There's more to this poster than meets the eye 👀✨ Head to the comments to hunt for Galaxy and j-hope Easter eggs waiting to be discovered 🐿 #GalaxyAI #GalaxyZFold8 https://t.co/EmEqJ6IIvX

    12K5.9K13035312K viewsView on X
  • May 19, 202658x their median

    We’re partnering with @Samsung, @_GentleMonster_ and @WarbyParker on new intelligent eyewear. Here's a sneak peek at two designs from this fall's upcoming collections. #GoogleIO https://t.co/f10T1qATxJ

    8.8K9282854671.6M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#galaxyai#playgalaxy#galaxyzfold8#galaxyzfold8ultra#galaxybuds

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 158 interactions against 11M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 21% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 63K times each, and 0.251% of those impressions turn into an interaction. That is about 0.584% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 79% are part of a thread and 14% link out. The account's strongest tracked post pulled 72K interactions, about 455x its own typical post. Recurring topics include #galaxyai, #playgalaxy, #galaxyzfold8.

What is Samsung Mobile's engagement rate on X?
Samsung Mobile (@SamsungMobile) has an engagement rate of 0.002%, based on the median interactions across 14 original posts from the last 30 days against 10,797,142 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Samsung Mobile sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SamsungMobile have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SamsungMobile post?
Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.1 posts per day across the measured window.

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