SamsungSA engagement report
@SamsungSA - 597K followers on X
Measured over 8 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 8 interactions against 597K followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 12% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.687% of those impressions turn into an interaction. That is about 0.207% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 63% link out. The account's strongest tracked post pulled 2.5K interactions, about 314x its own typical post. Recurring topics include #samsungappliances, #samsungsa, #sft_southafrica_2026.
Measured over 8 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #samsungappliances, #samsungsa, #sft_southafrica_2026.
Compared with accounts its own size
SamsungSA's engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, SamsungSA sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jun 25, 2026314x their median
Samsung South Africa has partnered with Durban University of Technology to launch the Samsung Innovation Campus (SIC) programme, equipping young people with in-demand skills in AI, coding and programming. 🚀 Together, we're helping to bridge the digital skills gap and create pathways to employment and entrepreneurship for South Africa's future innovators. Read more in the press release below: https://t.co/Iy2ElUXedH #SamsungInnovationCampus #SIC
- Nov 22, 202529x their median
#SelfieBySamsung 🤳 https://t.co/Oy5Br2wvIH
- Apr 14, 202623x their median
We’re honoured to be joined by Mr Tlali Tlali, Head of Corporate Affairs at SITA. SITA’s recognition of the vital role technology plays in a rapidly evolving society is key to driving meaningful progress. As Mr Tlali shared, “South Africa is evolving and moving in the right direction.” This is echoed in the #SolveForTomorrow young minds, whose innovative ideas harness STEM to tackle real-world challenges and help move the country forward. #Samsung
- Apr 14, 202612x their median
Ms Elspeth Khembo, Director for Maths, Science and Technology at the Department of Basic Education, delivered the keynote on behalf of the DBE. She highlighted that programmes like #SolveForTomorrow show learning goes beyond the classroom, with learners applying curriculum knowledge to real-world challenges. “Our dream is for every learner in South Africa to have equal opportunities,” she shared, with #SolveForTomorrow playing a vital role in making this a reality. #Samsung
- May 21, 20262.4x their median
🌎 70 nations, 70 flags ⚽️ Unleash your passion with 70 different flag-inspired lighting effect on the Sound Tower. Capture the lighting you love, post it with #FlagLighting Learn more: https://t.co/uzweUMEH7L #SoundTower #SamsungAudio https://t.co/s0vFUd34Ht
- May 29, 20261.9x their median
Stay warm and worry-free this winter ❄️ With Samsung’s Air Conditioner, you get powerful heating and smart energy savings thanks to the Digital Inverter Technology. Stay cosy without compromise 😉🙌 Learn More: https://t.co/PtKGvzLWtk #StayWarmYourWay #SamsungAirConditioner #Samsung
- Aug 13, 20261.8x their median
Max your view with the next generation of Fold. Meet the Galaxy Z Fold8 Ultra—unfold to double the screen for two full windows side-by-side. No switching windows. Just getting things done with ease, all at once. And now, introducing the all-new Galaxy Z Fold8—the all-new shape frames your feed, then opens for a wide aspect ratio that you can immerse in. No awkward cropping. Just viewing the way it was meant to be. Two distinct shapes, for max power and max joy. Which Fold fits you? Available now: https://t.co/j830clFw9Y #GalaxyAI #GalaxyZFold8Ultra #GalaxyZFold8 #SidebysideMultiWindows #ContentNative #Samsung
- Jul 14, 20261.5x their median
🧺👀 Ready for a challenge? Can you spot 8 differences between these two laundry rooms? Comment your answer below once you've found them! 💡 Hint: There are 8 differences to find. #SamsungSA #SamsungHomeAppliances #SpotTheDifference https://t.co/qPJNHSO1NA
- Jun 25, 20261.5x their median
The Wild Kickers are live. Are you ready? ⚽🔥 Watch the game the way it’s meant to be seen. With Samsung Mini LED, every movement is crisp, every color vibrant. Plus, AI Soccer Mode and Vision AI Companion make every match more vivid, more immersive, so you can keep up with the play from footwork to finish. Buy now: https://t.co/WqmXJEwNpV #M80H #MiniLED #AISoccerMode# SamsungVisionAI #SamsungTV
- Feb 19, 2026
Enjoy up to 40% off on TVs, Home appliances, and more during the #SamsungBlueTagSale 💙 Upgrade your home with unbeatable prices - offer ends 23 February 2026. Shop now: https://t.co/vo0eUMm4xW https://t.co/BFR4ZNoUvk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 597K followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 12% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.687% of those impressions turn into an interaction. That is about 0.207% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 63% link out. The account's strongest tracked post pulled 2.5K interactions, about 314x its own typical post. Recurring topics include #samsungappliances, #samsungsa, #sft_southafrica_2026.
- What is SamsungSA's engagement rate on X?
- SamsungSA (@SamsungSA) has an engagement rate of 0.001%, based on the median interactions across 8 original posts from the last 30 days against 596,883 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, SamsungSA sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SamsungSA have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SamsungSA post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.27 posts per day across the measured window.