Sarah Millican engagement report
@SarahMillican75 - 1.9M followers on X
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 110 interactions against 1.9M followers, an engagement rate of 0.006%. Measured over 12 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.211% of those impressions turn into an interaction. That is about 2.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video and 8% link out. The account's strongest tracked post pulled 13K interactions, about 122x its own typical post. Recurring topics include #chatterboxlive, #sarahmillican.
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #chatterboxlive, #sarahmillican.
Compared with accounts its own size
Sarah Millican's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Sarah Millican sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- May 29, 2026122x their median
This is what 51 looks like. Happy birthday to me. https://t.co/1fE6F4C9JK
- Aug 22, 202699x their median
18 years ago today, I won the Edinburgh Comedy awards Best Newcomer award for my show Sarah Millican’s Not Nice. Face of pure joy. I had excellent friends with me who confirmed they’d said my name before I went up. In my speech, I thanked my man and my management (both are still by my side) and met Clive James (who presented me with the award) and hugged Brendon Burns (who, as the previous year’s winner, announced it) then dashed outside to get enough signal to ring Gary. I paid off my car loan with the £5K prize money. Not bad for someone whose first audience at the fringe that year was 5 people, 4 of whom I knew. Well done to all my fellow clowns performing at the fringe this year. I’m a tiny bit jealous ❤️
- Aug 11, 202626x their median
Just had a brilliant 4 days away in wonderful Stockholm with my love @GaryDelaney. Great food, loads of walking, incredible museums and handholding in the sunshine. Love it. This is post curry, mid walk back. https://t.co/H9g3OjlPeX
- Jun 21, 202623x their median
Hugs to those who find Father's Day a struggle. Whether you don't get on, he's no longer here, you can't be with him or whatever your story, I'm sending love xxx
- Jul 29, 202622x their median
I’ve had a cheeky few days in London seeing friends and shows and art. Jo Brand and I booked a table in a lovely restaurant and then it was empty. We had a wonderful long chatty lunch. Adore the bones of her. She has a brilliant new book out soon and a book tour too! https://t.co/1qh4wot4lG
- Aug 28, 202617x their median
We’ve been gallivanting again. This time @GaryDelaney and I went to New York before his tour starts up again. Photo: I didn’t know you could do portrait mode and selfie mode at the same time. Enjoying the results. Make up: I think my best make up is ‘put it on ages ago and did stuff that made me a bit sweaty’.
- May 30, 202616x their median
Thank you for all of your birthday wishes yesterday. I had such a lovely day. This and naps in the garden were the best parts. https://t.co/0HmvZAD3o7
- Jun 26, 202615x their median
In this heat, the rest of my body knows what my underboobs feel like all the time.
- Aug 17, 202612x their median
I’m fairly new to gardening but I think my dildo plant is coming on a treat. https://t.co/TCmZyLjSxL
- Jun 18, 202612x their median
Sending lots of love to you all. https://t.co/QWHVCTHCyy
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 110 interactions against 1.9M followers, an engagement rate of 0.006%. Measured over 12 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.211% of those impressions turn into an interaction. That is about 2.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video and 8% link out. The account's strongest tracked post pulled 13K interactions, about 122x its own typical post. Recurring topics include #chatterboxlive, #sarahmillican.
- What is Sarah Millican's engagement rate on X?
- Sarah Millican (@SarahMillican75) has an engagement rate of 0.006%, based on the median interactions across 12 original posts from the last 30 days against 1,869,608 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Sarah Millican sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SarahMillican75 have real engagement?
- Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SarahMillican75 post?
- Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.43 posts per day across the measured window.